{
  "dossier_type": "bewijs",
  "differencing_verklaring": "Elke groepsvergelijking telt minstens 30 bureaus en geen telling of complement tussen 1 en 9; cellen die dat niet halen staan niet in dit dossier, en waar een totaal min de getoonde cellen een klein groepje zou opleveren, zijn extra cellen weggelaten. Daarna zijn alle tellingen afgerond op tientallen en aandelen op 0,1 procentpunt, zodat aftrekken tussen tabellen nooit op een exact klein aantal uitkomt (de omvangstellingen onder sizes en reference zijn exact). Er staan geen gegevens per bureau in. De groepen (grootte, leeftijd, provincie, specialisme, branche) overlappen met andere dossiers op deze site, maar die publiceren aandelen per groep op een andere noemer (sites, cases van een ander peilmoment), zodat een verschil tussen twee dossiers geen enkel bureau isoleert. Voorbeelden van echte bureaus in de publicatie zijn met de hand geanonimiseerd tot grootteklasse en specialisme en staan niet in dit bestand.",
  "measured_at": "2026-10-27",
  "min_agencies": 30,
  "sizes": {
    "bronze_companies": 42938,
    "bronze_sbi_7311": 41872,
    "agencies_all": 3707,
    "directory": 1921,
    "site_urls": 291727,
    "site_urls_redacted": 156086,
    "site_url_agencies": 2176,
    "cases": 20037,
    "case_agencies": 1757,
    "client_sector_labels": 14566,
    "blogs": 10984,
    "blog_agencies": 602,
    "specialty_labels": 9894,
    "cultural_fit_profiles": 2563,
    "cultural_fit_evidence": 13494,
    "social_pages": 4344,
    "search_embeddings": 2084
  },
  "reference": {
    "page_corpus": {
      "source": "docs/research/2026-10-page-corpus-eda/README.md §1, §3b, §3c (25-10)",
      "urls_in_population": 260546,
      "urls_fetched": 144874,
      "urls_redacted": 142951,
      "usable_pages": 98553,
      "usable_by_type": {
        "blog": 30691,
        "case": 25444,
        "service": 14632,
        "other": 14282,
        "overview": 3628,
        "vacancy": 2538,
        "other_unknown": 2475,
        "about": 2457,
        "team": 2046,
        "testimonial": 360
      },
      "language_nl": 0.8,
      "language_en": 0.18,
      "shared_text_hashes_holdings": 9498,
      "values_filled": 227798,
      "values_dropped_quote": 8962,
      "values_rejected_type": 1600,
      "review_rows": 504,
      "review_correct": 490,
      "claude_codex_agree": 0.96,
      "outcome_after_review": [0.36, 0.41],
      "price_after_review": 0.09,
      "price_haiku_factor": 0.73,
      "haiku_sonnet_number": [0.29, 0.3],
      "pilot_pages": 2000
    },
    "client_sector": {
      "source": "docs/research/2026-10-klantsector-kalibratie/README.md §4, §7, §8",
      "calibration_cases": 2000,
      "sonnet_correct_pct": [93, 100],
      "branches": 16,
      "backfill_coverage": 0.758,
      "measurement_overheid": [39, 40],
      "measurement_reizen": [39, 40]
    },
    "judgements": {
      "source": ".data judge directories: page-corpus review 504+504+95 and dispute set 3x86, client-sector calibration r1 3x520, r2 3x472 and 3x454, measurement 3x80",
      "total": 5939,
      "judges": ["Claude Opus 5.5", "Codex gpt-5.6-sol", "Jev"]
    },
    "ai_readability": {
      "source": "/onderzoek/ai-vindbaarheid-marketingbureaus",
      "domains": 1720,
      "reachable": 1426,
      "cases_with_number_80plus": 0.59,
      "cases_with_number_under50": 0.26
    },
    "cities": {
      "source": "383: /onderzoek/over-350-van-de-383-steden-zeggen-we-niets; 16: docs/research/2026-10-klantsector-kalibratie/README.md §7",
      "cities": 383,
      "sector_axis_cities": 16
    }
  },
  "corpus": {
    "pages_by_type": {
      "blog": 30690,
      "case": 25430,
      "service": 14610,
      "vacancy": 2530
    },
    "extracted": 73250,
    "agencies_with_extracted_pages": 1470,
    "directory_entities": 1920,
    "case_pages_with_one_sector": 6570,
    "case_pages_with_conflicting_sectors": 140
  },
  "results": {
    "overall": {
      "has_result": {
        "pages": 25430,
        "true": 8670,
        "share": 0.341,
        "agencies": 1170,
        "agencies_true": 860,
        "agency_mean": 0.356,
        "public": true
      },
      "result_number": {
        "pages": 25430,
        "true": 5860,
        "share": 0.231,
        "agencies": 1170,
        "agencies_true": 710,
        "agency_mean": 0.241,
        "public": true
      }
    },
    "number_by_size": {
      "10": {
        "pages": 6330,
        "true": 1230,
        "share": 0.194,
        "agencies": 310,
        "agencies_true": 180,
        "agency_mean": 0.212,
        "public": true
      },
      "20": {
        "pages": 5670,
        "true": 1400,
        "share": 0.248,
        "agencies": 230,
        "agencies_true": 160,
        "agency_mean": 0.273,
        "public": true
      },
      "5": {
        "pages": 8530,
        "true": 1550,
        "share": 0.182,
        "agencies": 460,
        "agencies_true": 240,
        "agency_mean": 0.199,
        "public": true
      },
      "50+": {
        "pages": 4900,
        "true": 1680,
        "share": 0.342,
        "agencies": 170,
        "agencies_true": 140,
        "agency_mean": 0.358,
        "public": true
      }
    },
    "number_by_age": {
      "10-19 jaar": {
        "pages": 9340,
        "true": 2440,
        "share": 0.261,
        "agencies": 410,
        "agencies_true": 250,
        "agency_mean": 0.236,
        "public": true
      },
      "20+ jaar": {
        "pages": 9120,
        "true": 1490,
        "share": 0.163,
        "agencies": 380,
        "agencies_true": 210,
        "agency_mean": 0.172,
        "public": true
      },
      "5-9 jaar": {
        "pages": 4910,
        "true": 1280,
        "share": 0.261,
        "agencies": 260,
        "agencies_true": 170,
        "agency_mean": 0.315,
        "public": true
      },
      "<5 jaar": {
        "pages": 2060,
        "true": 660,
        "share": 0.32,
        "agencies": 120,
        "agencies_true": 70,
        "agency_mean": 0.317,
        "public": true
      }
    },
    "number_by_province": {
      "Gelderland": {
        "pages": 2510,
        "true": 560,
        "share": 0.224,
        "agencies": 120,
        "agencies_true": 70,
        "agency_mean": 0.192,
        "public": true
      },
      "Groningen": {
        "pages": 610,
        "true": 140,
        "share": 0.234,
        "agencies": 30,
        "agencies_true": 20,
        "agency_mean": 0.21,
        "public": true
      },
      "Limburg": {
        "pages": 660,
        "true": 80,
        "share": 0.127,
        "agencies": 30,
        "agencies_true": 20,
        "agency_mean": 0.156,
        "public": true
      },
      "Noord-Brabant": {
        "pages": 4370,
        "true": 990,
        "share": 0.226,
        "agencies": 180,
        "agencies_true": 120,
        "agency_mean": 0.293,
        "public": true
      },
      "Noord-Holland": {
        "pages": 6990,
        "true": 2240,
        "share": 0.32,
        "agencies": 310,
        "agencies_true": 210,
        "agency_mean": 0.304,
        "public": true
      },
      "Overijssel": {
        "pages": 1870,
        "true": 380,
        "share": 0.206,
        "agencies": 90,
        "agencies_true": 60,
        "agency_mean": 0.227,
        "public": true
      },
      "Utrecht": {
        "pages": 2800,
        "true": 640,
        "share": 0.229,
        "agencies": 110,
        "agencies_true": 80,
        "agency_mean": 0.232,
        "public": true
      },
      "Zuid-Holland": {
        "pages": 4080,
        "true": 630,
        "share": 0.155,
        "agencies": 220,
        "agencies_true": 110,
        "agency_mean": 0.187,
        "public": true
      }
    },
    "number_by_spec_group": {
      "content en pr": {
        "pages": 2660,
        "true": 660,
        "share": 0.247,
        "agencies": 140,
        "agencies_true": 90,
        "agency_mean": 0.244,
        "public": true
      },
      "creatief": {
        "pages": 16940,
        "true": 2450,
        "share": 0.144,
        "agencies": 720,
        "agencies_true": 370,
        "agency_mean": 0.139,
        "public": true
      },
      "performance": {
        "pages": 5200,
        "true": 2570,
        "share": 0.493,
        "agencies": 270,
        "agencies_true": 220,
        "agency_mean": 0.506,
        "public": true
      }
    },
    "number_by_blogger": {
      "0 blogs": {
        "pages": 13220,
        "true": 2320,
        "share": 0.176,
        "agencies": 740,
        "agencies_true": 390,
        "agency_mean": 0.194,
        "public": true
      },
      "1-9 blogs": {
        "pages": 2990,
        "true": 570,
        "share": 0.19,
        "agencies": 120,
        "agencies_true": 80,
        "agency_mean": 0.296,
        "public": true
      },
      "10+ blogs": {
        "pages": 9230,
        "true": 2970,
        "share": 0.322,
        "agencies": 300,
        "agencies_true": 240,
        "agency_mean": 0.331,
        "public": true
      }
    },
    "number_by_ai_band": {
      "50-79": {
        "pages": 9240,
        "true": 2110,
        "share": 0.229,
        "agencies": 440,
        "agencies_true": 240,
        "agency_mean": 0.208,
        "public": true
      },
      "80+": {
        "pages": 7240,
        "true": 1870,
        "share": 0.259,
        "agencies": 320,
        "agencies_true": 230,
        "agency_mean": 0.295,
        "public": true
      },
      "<50": {
        "pages": 440,
        "true": 40,
        "share": 0.089,
        "agencies": 40,
        "agencies_true": 10,
        "agency_mean": 0.109,
        "public": true
      }
    },
    "number_by_spec1": {
      "branding": {
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        "true": 1260,
        "share": 0.17,
        "agencies": 300,
        "agencies_true": 170,
        "agency_mean": 0.143,
        "public": true
      },
      "content-marketing": {
        "pages": 1620,
        "true": 340,
        "share": 0.208,
        "agencies": 80,
        "agencies_true": 50,
        "agency_mean": 0.208,
        "public": true
      },
      "creative-design": {
        "pages": 4020,
        "true": 410,
        "share": 0.102,
        "agencies": 210,
        "agencies_true": 80,
        "agency_mean": 0.087,
        "public": true
      },
      "seo": {
        "pages": 1930,
        "true": 1010,
        "share": 0.523,
        "agencies": 100,
        "agencies_true": 80,
        "agency_mean": 0.541,
        "public": true
      },
      "video": {
        "pages": 2060,
        "true": 200,
        "share": 0.095,
        "agencies": 70,
        "agencies_true": 40,
        "agency_mean": 0.163,
        "public": true
      },
      "web-development": {
        "pages": 3460,
        "true": 590,
        "share": 0.169,
        "agencies": 130,
        "agencies_true": 80,
        "agency_mean": 0.2,
        "public": true
      }
    },
    "number_by_spec_group_size": {
      "content en pr | 10": {
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        "true": 140,
        "share": 0.325,
        "agencies": 30,
        "agencies_true": 20,
        "agency_mean": 0.293,
        "public": true
      },
      "creatief | 10": {
        "pages": 4860,
        "true": 550,
        "share": 0.114,
        "agencies": 200,
        "agencies_true": 100,
        "agency_mean": 0.118,
        "public": true
      },
      "creatief | 20": {
        "pages": 3380,
        "true": 560,
        "share": 0.167,
        "agencies": 140,
        "agencies_true": 90,
        "agency_mean": 0.183,
        "public": true
      },
      "creatief | 5": {
        "pages": 5730,
        "true": 540,
        "share": 0.094,
        "agencies": 290,
        "agencies_true": 120,
        "agency_mean": 0.109,
        "public": true
      },
      "creatief | 50+": {
        "pages": 2960,
        "true": 790,
        "share": 0.267,
        "agencies": 90,
        "agencies_true": 60,
        "agency_mean": 0.222,
        "public": true
      },
      "performance | 5": {
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        "true": 810,
        "share": 0.493,
        "agencies": 110,
        "agencies_true": 80,
        "agency_mean": 0.458,
        "public": true
      }
    },
    "number_by_age_size": {
      "10-19 jaar | 10": {
        "pages": 2290,
        "true": 500,
        "share": 0.219,
        "agencies": 110,
        "agencies_true": 60,
        "agency_mean": 0.224,
        "public": true
      },
      "10-19 jaar | 5": {
        "pages": 2880,
        "true": 670,
        "share": 0.233,
        "agencies": 160,
        "agencies_true": 90,
        "agency_mean": 0.194,
        "public": true
      },
      "20+ jaar | 10": {
        "pages": 1860,
        "true": 250,
        "share": 0.133,
        "agencies": 100,
        "agencies_true": 60,
        "agency_mean": 0.157,
        "public": true
      },
      "20+ jaar | 20": {
        "pages": 2240,
        "true": 340,
        "share": 0.152,
        "agencies": 90,
        "agencies_true": 60,
        "agency_mean": 0.161,
        "public": true
      },
      "20+ jaar | 5": {
        "pages": 2670,
        "true": 160,
        "share": 0.061,
        "agencies": 110,
        "agencies_true": 40,
        "agency_mean": 0.097,
        "public": true
      },
      "20+ jaar | 50+": {
        "pages": 2350,
        "true": 740,
        "share": 0.314,
        "agencies": 80,
        "agencies_true": 60,
        "agency_mean": 0.307,
        "public": true
      },
      "5-9 jaar | 10": {
        "pages": 1590,
        "true": 380,
        "share": 0.236,
        "agencies": 70,
        "agencies_true": 40,
        "agency_mean": 0.266,
        "public": true
      },
      "5-9 jaar | 5": {
        "pages": 2030,
        "true": 440,
        "share": 0.219,
        "agencies": 120,
        "agencies_true": 60,
        "agency_mean": 0.249,
        "public": true
      },
      "<5 jaar | 5": {
        "pages": 960,
        "true": 280,
        "share": 0.289,
        "agencies": 70,
        "agencies_true": 40,
        "agency_mean": 0.289,
        "public": true
      }
    },
    "number_by_province_spec_group": {
      "Gelderland | creatief": {
        "pages": 1460,
        "true": 190,
        "share": 0.133,
        "agencies": 80,
        "agencies_true": 40,
        "agency_mean": 0.125,
        "public": true
      },
      "Noord-Brabant | creatief": {
        "pages": 3250,
        "true": 440,
        "share": 0.134,
        "agencies": 110,
        "agencies_true": 60,
        "agency_mean": 0.155,
        "public": true
      },
      "Noord-Holland | content en pr": {
        "pages": 760,
        "true": 240,
        "share": 0.321,
        "agencies": 50,
        "agencies_true": 30,
        "agency_mean": 0.297,
        "public": true
      },
      "Noord-Holland | creatief": {
        "pages": 4490,
        "true": 970,
        "share": 0.216,
        "agencies": 180,
        "agencies_true": 100,
        "agency_mean": 0.178,
        "public": true
      },
      "Utrecht | creatief": {
        "pages": 1520,
        "true": 280,
        "share": 0.181,
        "agencies": 60,
        "agencies_true": 40,
        "agency_mean": 0.166,
        "public": true
      },
      "Zuid-Holland | creatief": {
        "pages": 2860,
        "true": 260,
        "share": 0.09,
        "agencies": 130,
        "agencies_true": 60,
        "agency_mean": 0.103,
        "public": true
      },
      "Zuid-Holland | performance": {
        "pages": 750,
        "true": 300,
        "share": 0.403,
        "agencies": 50,
        "agencies_true": 40,
        "agency_mean": 0.4,
        "public": true
      }
    },
    "number_by_blogger_spec_group": {
      "0 blogs | creatief": {
        "pages": 9500,
        "true": 1080,
        "share": 0.114,
        "agencies": 490,
        "agencies_true": 210,
        "agency_mean": 0.113,
        "public": true
      },
      "0 blogs | performance": {
        "pages": 1700,
        "true": 760,
        "share": 0.443,
        "agencies": 130,
        "agencies_true": 100,
        "agency_mean": 0.475,
        "public": true
      },
      "1-9 blogs | creatief": {
        "pages": 2050,
        "true": 280,
        "share": 0.134,
        "agencies": 80,
        "agencies_true": 50,
        "agency_mean": 0.188,
        "public": true
      },
      "10+ blogs | creatief": {
        "pages": 5380,
        "true": 1090,
        "share": 0.203,
        "agencies": 150,
        "agencies_true": 110,
        "agency_mean": 0.201,
        "public": true
      }
    },
    "number_by_client_sector": {
      "bouw-vastgoed": {
        "pages": 560,
        "true": 130,
        "share": 0.239,
        "agencies": 300,
        "agencies_true": 90,
        "agency_mean": 0.256,
        "public": true
      },
      "financiele-dienstverlening": {
        "pages": 240,
        "true": 70,
        "share": 0.279,
        "agencies": 170,
        "agencies_true": 50,
        "agency_mean": 0.266,
        "public": true
      },
      "food-horeca": {
        "pages": 500,
        "true": 110,
        "share": 0.229,
        "agencies": 280,
        "agencies_true": 90,
        "agency_mean": 0.258,
        "public": true
      },
      "industrie": {
        "pages": 580,
        "true": 130,
        "share": 0.224,
        "agencies": 300,
        "agencies_true": 80,
        "agency_mean": 0.198,
        "public": true
      },
      "media-uitgeverij": {
        "pages": 360,
        "true": 80,
        "share": 0.218,
        "agencies": 230,
        "agencies_true": 60,
        "agency_mean": 0.229,
        "public": true
      },
      "non-profit": {
        "pages": 450,
        "true": 120,
        "share": 0.276,
        "agencies": 270,
        "agencies_true": 90,
        "agency_mean": 0.275,
        "public": true
      },
      "onderwijs": {
        "pages": 260,
        "true": 40,
        "share": 0.144,
        "agencies": 170,
        "agencies_true": 40,
        "agency_mean": 0.173,
        "public": true
      },
      "overheid": {
        "pages": 430,
        "true": 80,
        "share": 0.188,
        "agencies": 210,
        "agencies_true": 60,
        "agency_mean": 0.181,
        "public": true
      },
      "overig": {
        "pages": 450,
        "true": 120,
        "share": 0.258,
        "agencies": 300,
        "agencies_true": 90,
        "agency_mean": 0.257,
        "public": true
      },
      "professional-services": {
        "pages": 380,
        "true": 110,
        "share": 0.291,
        "agencies": 260,
        "agencies_true": 80,
        "agency_mean": 0.289,
        "public": true
      },
      "reizen-toerisme": {
        "pages": 300,
        "true": 80,
        "share": 0.275,
        "agencies": 210,
        "agencies_true": 70,
        "agency_mean": 0.271,
        "public": true
      },
      "retail-ecommerce": {
        "pages": 1290,
        "true": 500,
        "share": 0.388,
        "agencies": 490,
        "agencies_true": 210,
        "agency_mean": 0.323,
        "public": true
      },
      "tech-software": {
        "pages": 330,
        "true": 110,
        "share": 0.321,
        "agencies": 200,
        "agencies_true": 60,
        "agency_mean": 0.288,
        "public": true
      },
      "zorg-welzijn": {
        "pages": 440,
        "true": 100,
        "share": 0.229,
        "agencies": 270,
        "agencies_true": 70,
        "agency_mean": 0.224,
        "public": true
      }
    },
    "metrics": {
      "conversie": 430,
      "werving": 220,
      "leads en aanvragen": 500,
      "verkeer": 830,
      "overig": 1800,
      "bereik en views": 860,
      "omzet en verkoop": 640,
      "roas en rendement": 160,
      "engagement en volgers": 170,
      "pr en media": 130,
      "downloads en gebruik": 110
    },
    "percentages": {
      "n": 2730,
      "deciles": [13.0, 25.0, 35.0, 50.0, 63.0, 82.0, 116.7, 200.0, 378.0],
      "median": 63.0,
      "share_negative": 0.012,
      "share_over_100": 0.321
    },
    "per_agency": {
      "agencies_5plus": 910,
      "number_share_quartiles": [0.0, 0.111, 0.385],
      "never_number": 0.31,
      "never_result": 0.181,
      "case_pages_median": 13.0,
      "case_pages_p90": 48.0,
      "agencies_with_case_pages": 1170,
      "top10pct_share_of_case_pages": 0.404
    },
    "correlations": {
      "employees": {
        "rho": 0.229,
        "n": 910
      },
      "founded": {
        "rho": 0.179,
        "n": 910
      },
      "ai_score": {
        "rho": 0.195,
        "n": 620
      },
      "n_blogs": {
        "rho": 0.27,
        "n": 910
      },
      "site_urls": {
        "rho": 0.271,
        "n": 910
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