# Youwe

**Locatie:** Rotterdam · **Team:** 22 · **Opgericht:** 2011 · **Bijgewerkt:** 19 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Youwe bouwt en verbetert e-commerceplatforms, portals en productdata-systemen, en ondersteunt dat met digitale marketing en detachering.

## Wat dit bureau doet

Youwe werkt al sinds 2000 aan online commerce voor klanten in Europa en Azië, volgens de eigen website. Het bureau zit in Rotterdam. In de cases komen onder meer Booking.com (een Partner Hub), G-Star (een design system) en XXL Nutrition (een headless commerceplatform) voor. De diensten lopen van digitale transformatie en commerceplatforms tot marketingtechnologie, klant- en dealerportals en productinformatiebeheer. Daarnaast doet Youwe digitale marketing en detachering, zodat je meerdere onderdelen bij één partij kunt neerleggen.

## Diensten

### E-commerceplatforms

Ontwikkeling van multichannel commerceplatforms, onder meer met Shopify Plus en headless-oplossingen.

### Portals

Klant-, kennis- en dealerportals, zoals een Partner Hub voor Booking.com.

### Productinformatiebeheer

Systemen voor productdata, bijvoorbeeld met Pimcore en AI-ondersteuning.

### Digitale marketing

Online marketing en marketingtechnologie, gericht op conversie en zichtbaarheid.

### Design en UX

Ontwerp van interfaces en design systems, zoals voor G-Star.

### Detachering

Ontwikkelaars en andere specialisten die je team tijdelijk versterken.

## Bronnen

- https://youweagency.com/

## Doelgroep

- E-commerce
- Reizen & toerisme
- Retail & consumer

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | +0,30 |
| specialist of full-service | +0,05 |
| hands-on of orchestrator | +0,50 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- SEO
- E-commerce
- Paid search (SEA)
- Marketing automation
- Webdevelopment
- Creatie & design
- Paid social

## Cases

### Chadwicks — productdata verrijken met Pimcore & AI
*other*

Chadwicks verrijkte 20.000 producten met Pimcore en AI, realiseerde een uplift van 43% in het marketable catalogusaanbod en bespaarde 3.360 manuren.

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=0

### BunzlOne — van 60+ OpCos naar één procurementplatform
*other*

Bunzl bracht in 8 maanden een live MVP van BunzlOne tot stand: één platform dat kopers, leveranciers, data en processen verbindt, met meer dan 800 actieve categorieën.

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=1

### Chadwicks: Smarter Product Data with Pimcore & AI
*other*

Youwe upgraded Chadwicks' Pimcore platform and piloted AI-powered product data enrichment (SPIDER + Pimcore), transforming manual data collection into structured, accurate product data and paving the way for adoption of Pimcore Enterprise with AI co-pilot features across group companies.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Enriched products | 20.000 |  |
| Marketable Catalog Uplift | +43% |  |
| Saved manhours | 3360 hrs |  |

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=2

### From 60+ OpCos to One Smart Platform
*other*

Youwe helped Bunzl build BunzlOne, a unified procurement platform using composable Adobe Commerce (Magento) with a Hyvä frontend, connecting multiple operating companies and suppliers into one intelligent ecosystem, plus translating the BunzlOne brand into the digital environment.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Categories active | 800+ |  |
| Time to create a live MVP | 8 months |  |
| Platform connecting buyers, suppliers, data and processes | 1 |  |

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=3

### From Manual Orders to Global Commerce with Shopify Plus
*other*

Youwe designed and built a scalable Shopify Plus platform for MAGIC FX unifying brand experience with B2B self-service capabilities, streamlining manual processes, introducing custom catalog features, and establishing a foundation for international expansion including a separate US store.

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=4

### Barenbrug's Drupal multisite
*other*

Youwe delivered a Drupal multisite platform with a single shared codebase and standardized structure, giving Barenbrug's regional teams (USA, Netherlands, France, Australia) independent content management while ensuring global brand consistency, improved editorial efficiency and multilingual support.

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=5

### Booking.com builds Partner Hub with Youwe
*other*

Youwe created a new digital platform and hosting environment to unite all of Booking.com's accommodation-partner-facing websites into a single platform called Partner Hub, including a new design system, improved personalization, and reusable design components.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Yearly visitors | 11.5 mln+ |  |
| Languages | 30 |  |

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=6

### How a design system strengthened G-Star's brand consistency
*other*

Youwe delivered a composable design system for G-Star RAW enabling brand consistency across all digital platforms, streamlining collaboration between design and development teams and significantly reducing errors.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Localized touchpoints | 45 |  |
| Brand consistency | 100% |  |

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=7

### Headless commerce platform for XXL Nutrition
*other*

Youwe designed and built XXL Nutrition's new Magento 2 shop, migrating all data and content while integrating custom features (tier goodies, custom packing slip API with Bizbloqs) and protecting existing SEO equity, creating a future-proof platform for rapid growth.

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=8

### How Symson Scaled Smarter Pricing with Youwe AI
*other*

Youwe enhanced Symson's existing AI models with advanced capabilities for automated competitor identification and pricing adaptation, delivering a scalable AI-driven product intelligence engine with secure API endpoints, enabling rapid, reliable competitive intelligence at scale.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Average Match Score | 93% |  |
| SKUs matched | 20k+ |  |
| Average No. of Competitors found | 8 |  |

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=9

### Increasing conversion and revenue with Adobe
*other · 2020*

Youwe relaunched Trophiesplusmedals on Adobe Commerce, removing digital bottlenecks and enriching the customer experience, plus implementing a data-driven Google Ads strategy (ROAS bidding, dynamic remarketing) resulting in strong year-on-year growth in engagement, conversions and revenue.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Customer Engagement | +35% |  |
| Conversion | +58% |  |
| Revenue | +60% |  |

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=10

### Glenway Products Limited: commerce that kept improving
*other*

Youwe supported Glenway's Magento trade store and Dotdigital marketing. The store and campaigns were managed together, with search, social and email marketing on the same track and quarterly reviews linking technical work to business priorities.

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=11

### Customized fencing solutions with Magento
*other*

Youwe built a B2B2C Magento 2 platform with an integrated PIM, a custom fencing configurator and ERP integration. Customers can configure fencing and order for collection from a local dealer; geolocation helps show the relevant warehouse and stock.

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=12

### AGU's eCommerce impact with Youwe
*other*

Youwe built an integrated e-commerce and PIM landscape for AGU across B2B and B2C channels, with marketing automation and localized multistore deployments. The case reports conversion uplifts from heritage messaging in Germany and from checkout changes in Germany and the Netherlands.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Conversion uplift in Germany from heritage messaging | 14.3% |  |
| Conversion uplift for the German webshop after a cart and checkout change | 9% |  |
| Conversion uplift for the Dutch store | 4.3% |  |

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=13

### Sdu becomes multimedia supplier through a CaaS solution
*other*

Youwe rebuilt Sdu's application as a headless CaaS solution using microservices. This enabled centralized content editing and distribution to government organizations, and made releases and software-version management easier.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Dutch end users consume information provided by the Content Delivery System | More than 2,5 million |  |

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=14

### Booking.com: AI search and summaries for the Partner Hub
*other*

Youwe designed and built an AI search experience for the Booking.com Partner Hub. Partners can ask questions and receive AI summaries and relevant articles; the search was launched as an experiment, tracked with analytics and feedback, and then taken live.

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=15

### Test Meter: tailored email marketing and one HubSpot CRM
*other*

Youwe set up segmented, automated email marketing, a shared HubSpot CRM for marketing and sales, and website forms connected to HubSpot. Contacts and website leads come together in HubSpot, and the forms capture details for sales follow-up.

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=16

### Cross-border growth for Europe's top braintainment via PLM
*other*

Youwe built a Product Lifecycle Management system to support Keesing's publication workflows and product enrichment, and a multilingual, multi-country, multi-brand Magento store for subscriptions, issues and packages.

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=17

### Chadwicks: Pimcore Enterprise and ACI Weave
*other*

Chadwicks upgraded its Pimcore platform and piloted AI-powered product-data enrichment. The case reports enriched products, a larger marketable catalog and saved manhours, with a governed production workflow to enrich product data and images.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Enriched products | 20.000 |  |
| Marketable Catalog Uplift | +43% |  |
| Saved manhours | 3360 hrs |  |

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=18

### JC-Electronics Embraces Full Hyvä Suite!
*other*

Youwe helped JC-Electronics implement the full Hyvä Suite, including a personalized My Account portal, checkout and product detail page improvements. The page reports faster PDP loading and checkout full-page loading.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Faster PDP Loading Time | 4,5x |  |
| Faster Checkout Full Page Load | 5.7x |  |

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=19

### The Fine Cheese Co.: a Magento 2 store made for gifting
*other*

Youwe built a Magento 2 store with features for cheese and gifting, including subscriptions, weight-based products, hampers and select-day delivery. The platform also gives the team control over content and supports ongoing development and marketing.

Bron: https://www.marketingburos.nl/api/bureau/youwe-commerce-bv-517927/source?case=20

## Waar ze over schrijven

30 artikelen over E-commerce, 22 over Strategie, 15 over Digital analytics.

- [3 Proven routes to better design system adoption](https://www.youweagency.com/blog/3-proven-routes-to-better-design-system-adoption)
- [More Cross-Border Conversions with CRO](https://www.youweagency.com/blog/more-cross-border-conversions-with-cro)
- [What’s the difference between B2B2C and D2C?](https://www.youweagency.com/blog/difference-between-b2b2c-d2c)
- [Create a digital strategy for B2B, digitalize your business](https://www.youweagency.com/blog/create-digital-strategy-b2b-digitalize-your-business)
- [The importance of digital customer experiences in B2B](https://www.youweagency.com/blog/the-importance-of-digital-customer-experience-b2b)

## Bron

Canonical: https://www.marketingburos.nl/bureau/youwe-commerce-bv-517927