# We Agency

**Locatie:** Amsterdam · **Team:** 22 · **Opgericht:** 2002 · **Bijgewerkt:** 20 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Wefilm is een Amsterdams creatief bureau dat campagnes en video's maakt voor merken die met een oprecht verhaal gedrag willen veranderen.

## Wat dit bureau doet

Wefilm bestaat sinds 2002 en werkt vanuit Amsterdam. Volgens het bureau hebben de video's samen meer dan een half miljard organische weergaven gehaald en zijn ze met meer dan 200 prijzen bekroond. Het bureau ontwikkelt campagnes rond ideeën die een probleem oplossen en laat creatie, productie en distributie samenwerken. Je ziet dat terug in cases als Lemonade en ING Presents: No kids offside rond voetbal, Mis Niks en Smoorverliefd over verkeersveiligheid, en I Vote For Our Children rond klimaatverandering.

## Diensten

### Campagneconcepten

Ideeën en campagnes die een probleem oplossen en merkvoorkeur of gedragsverandering als doel hebben.

### Videoproductie

Productie van hoogwaardige video's en films, waarbij vakmanschap in film centraal staat.

### Distributie van content

Slimme manieren om campagnes en video's onder de aandacht te brengen en organisch bereik te krijgen.

### Merkverhalen

Oprechte verhalen die uitgaan van het waarom van een merk, voorbij de standaard commercial.

## Bronnen

- https://weagency.com/

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,50 |
| specialist of full-service | +0,60 |
| hands-on of orchestrator | +0,50 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Content marketing
- Video
- Social media-beheer

## Cases

### Embracing the value of football - Lemonade
*other*

Campaign with KNVB and Snelle led to 70,000 children registering at 508 Oranjefestivals and a 37% increase in new subscriptions at amateur football clubs, winning the UEFA Grow Award.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Oranjefestivals | 508 |  |
| Participants | 70,000 |  |
| Increase in subscriptions | 37% |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=0

### Embracing the value of football - ING Presents: No kids offside
*other*

ING campaign to make football contribution subsidies accessible resulted in 420 participating clubs, 305 financial contact persons, and over 3,500 households helped.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Football clubs participated | 420 |  |
| Households helped | 3,500+ |  |
| Football lovers who know about the program | 1 in 3 |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=1

### Realizing the next phase in energy transition - 100% Green Energy
*other*

Campaign for Vandebron used simple imagery (a stationary windmill and a solar panel at night) to explain the challenge of 100% sustainable energy availability; no quantitative results stated.

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=2

### Visualisation as a tool to fight climate change - Boardroom CEO's
*other*

Milieudefensie campaign depicting a fictional CEO meeting reached 35 million people, triggered 2 crisis meetings at portrayed companies, and led one company to stop investing in fossil fuel.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Reach | 35,000,000 |  |
| Crisis meetings in portrayed companies | 2 |  |
| Company stopped investing in fossil fuel | 1 |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=3

### Visualisation as a tool to fight climate change - I Vote For Our Children
*other*

Milieudefensie campaign featuring children questioning celebrities about voting collected almost 100,000 signatures and drove millions to consider the importance of their vote.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Signatures collected | almost 100,000 |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=4

### Visualisation as a tool to fight climate change - The Final Encouragement
*other*

Following tens of thousands of encouragements from the public, CEOs of PFZW and BAM decided to sharpen their climate goals in line with the Paris agreement.

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=5

### 0 verkeersdoden in 2050 - Mis Niks
*other*

Interpolis campaign 'Mis Niks' warning youth about phone use in traffic generated 120 million media impressions, €2,000,000 media value, and 59% of youth pledged to stop using phones while cycling.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Jongeren die beloven telefoon niet meer te gebruiken op de fiets | 59% |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=6

### 0 verkeersdoden in 2050 - Smoorverliefd
*other*

Interpolis campaign 'Smoorverliefd' with artist Snelle became a #1 hit with platinum status, 44 million Spotify streams, 20 million YouTube views, and 48% of youth pledged not to use their phone while cycling.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Jongeren die beloven telefoon niet meer te gebruiken op de fiets | 48% |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=7

### No more nicotine addiction - Doctors break into the media
*other*

Trimbos Instituut / #ArtsenSlaanAlarm campaign about vaping dangers achieved 83 million reach, 5 million video views, and 50,000 signatures.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Signatures | 50,000 |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=8

### No more nicotine addiction - Don't leave vaping undiscussed
*other*

Campaign about parents discussing vaping with children achieved over 93 million combined organic reach, 1 million views, €750,000 media value, and over 3,000 prevention lesson packages requested.

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=9

### No more nicotine addiction - Don't be a nicotine dealer
*other*

Campaign bringing doctors to TikTok to challenge influencers on vaping resulted in 3.5 million TikTok views, 80 million media reach, and 11 out of 20 influencers removing their vape content.

| KPI | Waarde | Periode |
| --- | --- | --- |
| TikTok views | 3.5 million |  |
| Media reach | 80 million |  |
| Influencers deleting vape content | 11 out of 20 |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=10

### Lemonade
*other*

The campaign invited children to the Oranjefestivals and contributed to increased registrations at amateur football clubs; it also won the UEFA Grow Award.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Participants | 70.000 |  |
| New subscriptions | 59.000 |  |
| Increase in subscriptions | 37% |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=11

### Realizing the next phase in energy transition
*other*

We Agency describes strategic, creative and production work for Vandebron, including three campaigns. The page states the goal of accelerating the energy transition and positioning Vandebron as a technological pioneer, but reports no campaign outcomes.

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=12

### Boardroom CEO’s
*other*

The campaign was widely shared and discussed, and the page reports crisis meetings at portrayed companies and a company stopping investment in fossil fuel.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Reach | 35,000,000 |  |
| Crisis meeting in the portrayed companies | 2 |  |
| Company stopped investing in fossil fuel | 1 |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=13

### I Vote For Our Children
*other*

The campaign generated almost 100,000 signatures and prompted millions of people to think about the importance and effect of their vote in the elections.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Signatures | almost 100,000 |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=14

### The Final Encouragement
*other*

Following encouragements and new shareholder interest, the CEOs of PFZW and BAM decided to substantially sharpen their climate goals to align with Paris.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Encouragements | tens of thousands |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=15

### Mis Niks
*other*

The campaign received extensive media attention. The page reports that 59% of young people promised not to use their phone on a bicycle after seeing it.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Media impressies | 120.000.000 |  |
| Media waarde | €2.000.0000 |  |
| Van de jongeren beloven hun telefoon nooit meer op de fiets te gebruiken | 59% |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=16

### Smoorverliefd
*other*

The campaign’s song became a number 1 hit, reached platinum status, and its video received more than 20 million views. The page also reports that 48% of young people who saw the campaign promised not to use their phone on a bicycle.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Spotify-streams | 44.000.000 |  |
| YouTube-weergave | 20.000.000 |  |
| Van de jongeren beloven hun telefoon nooit meer op de fiets te gebruiken | 48% |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=17

### Doctors break into the media
*other*

The doctors’ campaign appeared across commercial and editorial media, generating reach, video views and signatures while spreading information about vaping risks.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Reach | 83.000.000 |  |
| Video views | 5.000.000 |  |
| Signatures | 50,000 |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=18

### Don't leave vaping undiscussed
*other*

The campaign appeared in leading media; the page reports more than 93 million combined organic reach, over 3,000 prevention lesson packages requested, and screenings in 698 cinemas.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Combined organic reach campaign | 93.000.000 |  |
| views | 1.000.000 |  |
| Prevention lesson packages requested | 3.000+ |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=19

### Don’t be a nicotine dealer
*other*

The campaign generated substantial attention. The page says creators removed vape content and promised not to show vapes anymore.

| KPI | Waarde | Periode |
| --- | --- | --- |
| views on TikTok | 3.5 million |  |
| Media reach | 80 million |  |
| Influencers deleting their vape content | 11 out of 20 |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=20

### Nobody offside
*other*

The program introduced financial contact persons at clubs to help parents access membership-fee subsidies. The page reports participating clubs, households helped and awareness among football fans.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Football clubs participate | 420 |  |
| Households have been helped | 3.500+ |  |
| Football fans know the program | 1 in 3 |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=21

### Your money, your choice
*other*

The campaign encouraged young people to engage more actively with their finances and discuss money more openly.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Gen Z have become more actively engaged with their finances | 36% |  |
| Gen Z have begun discussing money more openly | 21% |  |
| Impressions | 81 million |  |

Bron: https://www.marketingburos.nl/api/bureau/wefilm-bv-912654/source?case=22

## Bron

Canonical: https://www.marketingburos.nl/bureau/wefilm-bv-912654