# Unmuted

**Locatie:** Amsterdam · **Team:** 11 · **Opgericht:** 2020 · **Bijgewerkt:** 19 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Unmuted is een Amsterdams marketingbureau uit 2020 dat B2B SaaS-bedrijven helpt met go-to-market, advertenties, content en video.

## Wat dit bureau doet

Unmuted werkt sinds 2020 vanuit Amsterdam voor B2B SaaS-bedrijven. Op de site staan cases over onder meer Backbase, BigMile, Coolset, EffectConnect, Embed en Neople. Bij Coolset groeide de kwalitatieve inbound pipeline drie kwartalen op rij met meer dan 95% per kwartaal. Het team zegt eerst de basis van de go-to-marketaanpak op orde te brengen en daarna marketing te maken die aansluit bij kopers. Dat doen ze met advertentiemateriaal, korte video voor social media, uitgebreide artikelen en webpagina's. Ze delen kennis over B2B SaaS-marketing ook via blogs en een eigen serie over demand generation.

## Diensten

### Go-to-market-fundament

Eerst de basis van je go-to-marketaanpak op orde brengen, voordat er campagnes worden gebouwd.

### Advertenties

Nieuwe advertentiemiddelen en social media advertising voor B2B SaaS-producten.

### Videocontent

Korte video's voor social media om je product duidelijk te maken aan kopers.

### Contentmarketing

Uitgebreide geschreven content en webpagina's die uitleggen wat je product doet.

### Demand generation

Marketing gericht op het aantrekken van de juiste doelgroep en het opbouwen van pipeline.

### CRM en tools

Ondersteuning bij CRM en marketingtools als onderdeel van de go-to-marketaanpak.

## Bronnen

- https://unmuted.com/

## Doelgroep

- B2B SaaS

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | +0,35 |
| specialist of full-service | +0,60 |
| hands-on of orchestrator | +0,30 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Content marketing
- Video
- Account-Based Marketing
- Paid social
- Growth marketing
- B2B-SaaS marketing

## Cases

### Helping aNewSpring embrace signal-based selling to accelerate pipeline velocity
*other*

aNewSpring shifted from lead gen to demand generation and signal-based selling, aligning marketing and sales, resulting in increased SQL deal size, more SQLs, shorter sales cycles, and higher win rates.

| KPI | Waarde | Periode |
| --- | --- | --- |
| SQL deal size increase | 26% | 3 quarters |
| Sales cycle reduction | from 124 days to 104 days |  |
| Win rate increase | 4% |  |

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=0

### From lead gen to demand gen: how Backbase shifted gears with Unmuted
*other*

Backbase shifted to a global demand generation strategy with funnel standardization, a branded podcast, restructured LinkedIn Ads, and global/local ABM, resulting in increased brand awareness and better sales-marketing alignment.

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=1

### How BigMile went from no marketing team to global reach with Unmuted
*other*

BigMile replaced its lost in-house marketer with Unmuted as a full-service strategic partner, gaining strong brand recognition among global shippers and logistics enterprises and consistent inbound leads.

| KPI | Waarde | Periode |
| --- | --- | --- |
| New leads per month | 200+ |  |

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=2

### How Coolset's qualified inbound pipeline grew >95% QoQ for 3 quarters
*other*

Coolset used SEO, paid media, and founder-led content to grow its qualified inbound pipeline rapidly and expand across Europe including a new Nordic market.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Qualified inbound pipeline growth QoQ | >95% | 3 quarters |
| Qualified inbound pipeline growth YoY | >480% | Q1 2024 vs Q1 2023 |

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=3

### From messaging misalignment to marketing momentum for EffectConnect in 4 months
*e-commerce*

EffectConnect realigned positioning, website and campaigns with Unmuted, resulting in shorter sales cycles and higher deal size within four months.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Shorter sales cycles | 60% |  |
| Higher average deal size | 57% |  |

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=4

### How Embed went from invisible to in-demand in a niche B2B payments market
*other*

Embed built a marketing engine from near-zero, generating consistent inbound demo requests, improved perception among VCs/PE firms, and founder visibility, without hiring an in-house team.

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=5

### The go-to-market reset that brought inbound leads to Ervaringwijzer
*other*

Ervaringwijzer moved from ad hoc marketing to a clear GTM strategy with a new website and brand videos, generating its first ICP-fit inbound demo requests that converted to deals.

| KPI | Waarde | Periode |
| --- | --- | --- |
| ICP-fit demos converted to deals | 2 | <2 months |

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=6

### Scaling Neople's content and video marketing engine
*other*

Neople scaled its content and video marketing engine with Unmuted, doubling content capacity without new hires and launching multiple video case studies quickly, while expanding internationally into Germany.

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=7

### How Novulo's marketing now overwhelms sales (in the best way)
*other*

Novulo built brand foundation and ran a benchmark campaign with Unmuted, driving a large increase in website traffic and generating qualified leads and POCs, with inbound now outpacing sales capacity.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Website traffic increase | +95% | one quarter |
| Qualified POCs from benchmark campaign | 3 |  |
| Report downloads and leads | 138 downloads, 74 qualified leads |  |

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=8

### How Studytube rebuilt its entire go-to-market while the old machine was still running
*other*

Unmuted helped Studytube shift from lead generation to demand generation, reallocate its Google Ads budget toward higher-intent activity, and rebuild its go-to-market approach across more platforms.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Conversion lift | 20-30% | Across every funnel stage, from lead to SQL to opportunity |
| Platforms | From 2 channels to 5+ platforms |  |

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=9

### How Starred built a full marketing engine without growing their in-house team
*other*

Unmuted helped Starred restructure its paid marketing infrastructure and establish attribution linking ad spend to demo requests. The page reports that engagement increased during the active video period.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Engagement increase | 250% | During the active video period |

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=10

### From 100 to 1,000 e-commerce customers for Returnista
*other*

Unmuted supported Returnista with ABM, SEO, paid campaigns, website improvements, and organic social content. The page reports growth in demo requests, retargeting CTR, and customer base.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Demo requests | +258% |  |
| Retargeting CTR | 7% |  |
| Customer base growth | 1,000% |  |

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=11

### How Coolset’s qualified inbound pipeline grew >95% QoQ for 3 quarters
*other · 2024*

Unmuted supported Coolset with SEO, paid campaigns, LinkedIn content, and go-to-market playbooks. The page reports increased demo requests and growth in qualified inbound pipeline.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Demo requests | 5x increase |  |
| Qualified inbound pipeline growth | at least 95% quarter on quarter | Since the start of our collaboration |
| Qualified inbound pipeline growth | >480% | Q1 2024 vs Q1 2023 |

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=12

### How Wonderkind successfully entered the UK market in 4 weeks
*other*

Unmuted developed and executed a UK go-to-market strategy for Wonderkind using an isolated ABM approach, a microsite, and LinkedIn Ads. The campaigns generated qualified pipeline from ICP-fit UK companies.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Qualified pipeline | +€18.9K | in 48 hours |
| Retargeting conversion rate | 7.14% |  |

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=13

### Scaling Neople’s content and video marketing engine
*other*

Unmuted helped Neople scale its content and video marketing work, including founder-led content, customer case study videos, blog content, and LinkedIn campaign support. The page reports doubled content capacity without marketing hires.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Content capacity | Doubled capacity | without making any marketing hires |

Bron: https://www.marketingburos.nl/api/bureau/unmuted-bv-810274/source?case=14

## Waar ze over schrijven

6 artikelen over B2B-SaaS marketing, 5 over Strategie, 2 over Growth marketing.

- [Marketing agency vs. in-house team: What makes sense for European B2B SaaS marketing](https://www.unmuted.com/blog/marketing-agency-vs-in-house-team-european-b2b-saas)
- [Full-service vs. specialist marketing agency for B2B SaaS](https://www.unmuted.com/blog/full-service-vs-specialist-b2b-saas-marketing-agency)
- [How to generate more B2B SaaS demo requests](https://www.unmuted.com/blog/generate-b2b-saas-demos)
- [Picking the right B2B SaaS marketing agency: 5 things to look out for](https://www.unmuted.com/blog/picking-the-right-b2b-saas-marketing-agency)
- [Top 5 Unmuted alternatives for B2B SaaS marketing](https://www.unmuted.com/blog/unmuted-alternatives-competitors)

## Bron

Canonical: https://www.marketingburos.nl/bureau/unmuted-bv-810274