# The Brave New Now

**Locatie:** Amsterdam · **Team:** 3 · **Opgericht:** 2014 · **Bijgewerkt:** 8 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Onafhankelijk creatief bureau in Amsterdam voor merkstrategie, concept, design en campagnes, voor grote en kleine merken wereldwijd.

## Wat dit bureau doet

The Brave New Now is in 2014 in Amsterdam opgericht en werkt vanuit die stad voor grote en kleine merken in meerdere landen. Je ziet het werk terug in campagnes voor Fever-Tree, Maxi-Cosi en Tesla, en in een rebrand met verpakkingsontwerp voor Zens. Het team bestaat uit internationale specialisten die strategie, creatie en uitvoering combineren. Dat loopt van merkdoel en concept tot design, social content, digitaal, beleving en PR.

## Diensten

### Merkstrategie

Merkdoel en merkrichting bepalen, ook via workshops en onderzoek.

### Concept en campagne

Campagneconcepten en advertising, zoals de lanceringscampagnes voor Maxi-Cosi.

### Design en branding

Merkidentiteit, rebranding en verpakkingsontwerp, zoals voor Zens en Skytree.

### Social en digitaal

Social content en digitale toepassingen, waaronder een interactieve configurator.

### Beleving en PR

Experiential, events en PR als onderdeel van een merkcampagne.

## Bronnen

- https://thebravenewnow.com/

## Doelgroep

- Retail & consumer

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,50 |
| specialist of full-service | +0,10 |
| hands-on of orchestrator | +0,50 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- PR & communicatie
- Creatie & design
- Paid social

## Cases

### Fever-Tree: perfect gin & tonic pairing campaign
*other*

G&T education campaign for Fever-Tree with an interactive pairing wheel, DOOH advertising in major cities and targeted social outreach to position its tonic range as the ideal gin pairing.

Bron: https://www.marketingburos.nl/api/bureau/the-brave-new-now-bv-614295/source?case=0

### Zens: brand rebrand and packaging redesign
*other*

Strategic repositioning, rebranding, logo design, brand guidelines and packaging redesign across four product series, helping Zens expand and secure premium retail space in Apple stores across Europe.

Bron: https://www.marketingburos.nl/api/bureau/the-brave-new-now-bv-614295/source?case=1

### Skytree: brand identity refresh for direct air capture tech
*other*

Brand identity refresh including logo redesign, typography, color palette and visual principles for climate-tech company Skytree, inspired by the molecular structure of CO2.

Bron: https://www.marketingburos.nl/api/bureau/the-brave-new-now-bv-614295/source?case=2

### Lucid Motors: European brand campaign transcreation
*other · 2025*

Ongoing creative partnership since 2025 covering European transcreation of Lucid's brand voice, the Lucid Gravity SUV launch campaign, and OOH, display and social paid advertising.

Bron: https://www.marketingburos.nl/api/bureau/the-brave-new-now-bv-614295/source?case=3

### Tesla: The Greatest Drive influencer campaign
*other*

Influencer-led owner campaign featuring Dutch DJ Coen Swijnenberg driving from Lyon to Turin, expanded across Europe, Japan and Australia to extend Tesla's marketing reach via trusted ambassadors.

Bron: https://www.marketingburos.nl/api/bureau/the-brave-new-now-bv-614295/source?case=4

### Tesla: Your Future Tesla interactive configurator
*other*

Interactive personalized video experience calculating a visitor's future Tesla model from lifestyle inputs; the campaign became a permanent tool on tesla.com.

Bron: https://www.marketingburos.nl/api/bureau/the-brave-new-now-bv-614295/source?case=5

### Maxi-Cosi: 360 Pro Family car seat launch campaign
*other*

Strategy, campaign film, CGI, photography and a European press launch for Maxi-Cosi's 360 Pro Family car seat with SlideTech, addressing that 90% of parents struggle getting children in and out of the car.

Bron: https://www.marketingburos.nl/api/bureau/the-brave-new-now-bv-614295/source?case=6

### Maxi-Cosi: Connected Home 'Always Together' launch
*other*

Launch campaign for Maxi-Cosi's Connected Home smart nursery ecosystem, including campaign films, social content, packaging design and landing page copy centered on staying emotionally close while apart.

Bron: https://www.marketingburos.nl/api/bureau/the-brave-new-now-bv-614295/source?case=7

### Tesla Energy: Meet Powerwall customer campaign
*other*

Documentary-style campaign featuring Powerwall owner Robert Llewellyn to educate European solar panel owners on the benefits of Tesla's home battery system.

Bron: https://www.marketingburos.nl/api/bureau/the-brave-new-now-bv-614295/source?case=8

### Maxi-Cosi: global brand identity refresh
*other*

Global brand identity refresh for Maxi-Cosi with new brand principles, guidelines, storytelling framework and simplified premium key visuals for consistent use online, social and retail.

Bron: https://www.marketingburos.nl/api/bureau/the-brave-new-now-bv-614295/source?case=9

## Bron

Canonical: https://www.marketingburos.nl/bureau/the-brave-new-now-bv-614295