# Tech to Market

**Locatie:** Eindhoven · **Team:** 9 · **Opgericht:** 2014 · **Bijgewerkt:** 8 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Marketing- en communicatiebureau in Eindhoven voor tech- en B2B-bedrijven, met eigen specialisten die je team versterken of een project op afstand oppakken.

## Wat dit bureau doet

Tech to Market werkt sinds 2014 vanuit Eindhoven voor tech- en B2B-bedrijven. Het bureau werkte onder meer voor Omron, DNV GL, Darling Ingredients, imec the Netherlands en Rockpanel, en beschrijft zichzelf als een team van 13 marketeers die de taal van tech spreken. Je kunt een specialist een of twee dagen per week in je team halen, of een digitaal team op afstand een afgebakend project laten doen. Het werk loopt van marktpositionering en strategie tot zoekmachineoptimalisatie, leadgeneratie en dashboards.

## Diensten

### Marktpositionering en strategie

Helder maken waar je bedrijf voor staat en hoe je dat in de markt neerzet.

### Zoekmachineoptimalisatie en conversie

Betere vindbaarheid in zoekmachines en meer bezoekers die een actie uitvoeren op je site.

### Buyer persona-onderzoek en customer journeys

Uitzoeken wie je kopers zijn en hoe zij tot een keuze komen.

### B2B-leadgeneratie

Campagnes en acties om nieuwe zakelijke contacten te krijgen.

### Marketingdashboards

Overzichten van marketingresultaten, zodat je beter kunt bijsturen.

### Interim marketing en communicatie

Een marketeer of projectmanager een of twee dagen per week in je team, of een project op afstand.

## Bronnen

- https://tech-to-market.com/

## Doelgroep

- Tech & IT-services
- Bouw & vastgoed
- Industrie & maakindustrie
- Onderwijs

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | +0,20 |
| specialist of full-service | +0,20 |
| hands-on of orchestrator | -0,20 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- SEO
- Content marketing
- Strategie
- Marketing automation
- Growth marketing
- B2B-SaaS marketing

## Cases

### Omron — How local roots make global products bloom
*other*

The case listing describes how Omron’s local roots helped its global products bloom.

Bron: https://www.marketingburos.nl/api/bureau/tech-to-market-bv-713540/source?case=0

### Ctac Group — How Ctac brought one view to a very complex commercial landscape
*other*

Following rollout across the Netherlands and Belgium and expansion to other markets, Ctac gained real-time access to commercial data, a visible customer journey from marketing to sales, a shared structure across entities, and a system supporting decisions from daily actions to strategic direction.

Bron: https://www.marketingburos.nl/api/bureau/tech-to-market-bv-713540/source?case=1

### DIMATE — Helping complex technology find its voice
*other*

The case listing describes Tech to Market’s work helping DIMATE communicate complex technology and find its voice.

Bron: https://www.marketingburos.nl/api/bureau/tech-to-market-bv-713540/source?case=2

### Lan — A shared foundation for marketing, positioning, lead generation and employer branding
*other*

The case listing describes the creation of a shared foundation for Lan’s marketing, positioning, lead generation and employer branding.

Bron: https://www.marketingburos.nl/api/bureau/tech-to-market-bv-713540/source?case=3

### DNV GL — Resourceful marketing for innovative DNV GL renewable energy venture
*other*

Tech to Market executed the marketing and communications strategy for DNV GL venture Instatrust, using thought-leadership content, webinars and industry events to build credibility and generate leads. The page reports that the efforts contributed to the expansion of Instatrust’s customer base.

Bron: https://www.marketingburos.nl/api/bureau/tech-to-market-bv-713540/source?case=4

### Darling Ingredients — Improving employee communication and engagement
*other*

Darling Ingredients chose Dynamic Signal as a real-time platform for employee engagement. The assignment included developing a smart content structure and a global editorial board to support communication and connection across the geographically dispersed workforce.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Employees the platform was intended to connect | 10.000+ | worldwide |

Bron: https://www.marketingburos.nl/api/bureau/tech-to-market-bv-713540/source?case=5

### imec the Netherlands — Making the case why tech talent should look to imec in the Netherlands
*other*

Tech to Market conducted extensive qualitative and quantitative research for imec the Netherlands, used the findings to define an employer-branding strategy, and worked to increase the organisation’s visibility to tech talent. The page states that the research provided formal acknowledgement of imec’s employer value.

Bron: https://www.marketingburos.nl/api/bureau/tech-to-market-bv-713540/source?case=6

### Rockpanel — Moving towards data-driven marketing
*other*

Required data was successfully extracted from ERP, CRM, Marketing Automation and Google Analytics sources. Tech to Market also built Google Data Studio dashboards for the Marketing Director, providing real-time top-of-funnel insights for fine-tuning marketing actions.

Bron: https://www.marketingburos.nl/api/bureau/tech-to-market-bv-713540/source?case=7

### ZENS Wireless Charging — Better traffic and leads for Zens
*other*

Tech to Market restructured ZENS’s website to balance B2C and B2B offerings, implemented SEO and content work, customized tracking and created an analytics dashboard. The page states that the goal of achieving a better Google position and ranking on the first page was managed successfully.

| KPI | Waarde | Periode |
| --- | --- | --- |
| B2B share of ZENS’s business | 80% |  |

Bron: https://www.marketingburos.nl/api/bureau/tech-to-market-bv-713540/source?case=8

### Philips Innovation Services — Digital transformation in high-tech B2B
*other*

Within a year, the Philips Innovation Services marketing team reported steady growth in MQL, increased website traffic through owned, earned and paid channels, improved web-traffic quality, and a smooth digital transformation across the business.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Marketing Qualified Leads | Steady growth in the number of MQL | Within a year |
| Website traffic | Increased | Within a year |
| Web-traffic quality | lower bounce rates, higher conversion | Within a year |

Bron: https://www.marketingburos.nl/api/bureau/tech-to-market-bv-713540/source?case=9

### Jheronimus Academy of Data Science — Student recruitment for a Master’s Program in Data Science
*other · 2016*

Tech to Market developed and deployed a marketing-recruitment strategy for the Master’s Program Data Science and Entrepreneurship. The work used digital campaigns and identified an eligibility mismatch, leading to the development of a half a year pre-master’s program. The supplied page does not state the final number of students recruited.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Initial student recruitment target | 40 students | to start with in September 2016 |
| Ultimate student target | 1.500 to 2.000 students |  |

Bron: https://www.marketingburos.nl/api/bureau/tech-to-market-bv-713540/source?case=10

### Xycarb Ceramics — Marketing and communications in the semiconductor industry
*other*

Tech to Market’s continuous support led to numerous successful marketing, sales, HR and communications projects for Xycarb Ceramics. Examples listed include corporate identity and branding, product marketing and sales content, events, website and social channels, employer branding and recruitment, and incident communications.

Bron: https://www.marketingburos.nl/api/bureau/tech-to-market-bv-713540/source?case=11

## Waar ze over schrijven

6 artikelen over Strategie, 4 over E-mail marketing, 3 over Branding.

- [Recap Now to Next 2 - What the f*ck?! - Tech to Market](https://www.tech-to-market.com/news/recap-now-to-next-2)
- [Now to Next 2 - What the f*ck - Tech to Market](https://www.tech-to-market.com/news/now-to-next-2)
- [Tech to Market prepares for its own Now to Next - Tech to Market](https://www.tech-to-market.com/news/our-own-now-to-next)
- [What does it mean to make something clear? - Tech to Market](https://www.tech-to-market.com/news/what-does-it-mean-to-make-something-clear)
- [How to Keep Up with Gen Alpha in B2B | Tech to Market](https://www.tech-to-market.com/news/how-to-keep-up-with-gen-alpha)

## Bron

Canonical: https://www.marketingburos.nl/bureau/tech-to-market-bv-713540