# SuperHeroes

**Locatie:** Amsterdam · **Team:** 29 · **Opgericht:** 2008 · **Bijgewerkt:** 8 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Onafhankelijk creatief bureau uit Amsterdam, met kantoren in New York en Singapore, dat merken helpt aandacht te trekken bij Gen Z en digital natives.

## Wat dit bureau doet

SuperHeroes werd in 2008 opgericht in Amsterdam en werd in 2025 door Ad Age uitgeroepen tot Small Agency of the Year. Het bureau is digitaal geboren en werkt vanuit Amsterdam, New York, Los Angeles en Singapore. Je vindt er campagnes voor onder meer NBA, Netflix, Zalando, Lenovo Yoga en Google DeepMind. Het bureau zegt merken aandacht te laten winnen bij Gen Z en digital natives, met popcultuur, creativiteit, sociale media en technologie. Dat kan in langlopende campagnes of als korte impuls. Het werk is volgens de eigen site opgebouwd rond drie pijlers: Culture & Insights, Creativity en Creative Commerce.

## Diensten

### Culture & Insights

Inzichten in cultuur en doelgroep als vertrekpunt voor het creatieve werk.

### Creativiteit

Creatieve campagneconcepten, ontwikkeld voor sociale media en digitale kanalen.

### Creative Commerce

Creatief werk dat gericht is op de verkoop en groei van merken.

### Lange campagnes

Campagnes die over langere tijd lopen, met strategie, technologie en design.

### Korte impulsen

Kortlopende acties om snel aandacht voor een merk te krijgen.

## Bronnen

- https://hellosuperheroes.com/
- https://hellosuperheroes.com
- https://hellosuperheroes.com/about

## Doelgroep

- Media & uitgeverij
- Retail & consumer

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,80 |
| specialist of full-service | -0,10 |
| hands-on of orchestrator | +0,30 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- E-commerce
- Video
- Creatie & design
- Paid social

## Cases

### The Hinge Reality Check
*other*

Campagne voor datingapp Hinge gericht op cynische jonge singles: ongescripte, rauwe verhalen van echte koppels in plaats van gepolijste swipe-marketing, om authentieke connectie en relatable storytelling te tonen.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=0

### Envato: Activate Your Creative Flow
*saas*

Wereldwijde merkcampagne voor Envato (onderdeel van Shutterstock): een serie films gemaakt met Envato's Gen Video AI-tools waarin een creatief gefocust blijft terwijl chaos zoals killer bees, monstertrucks en lucha libre om hem heen losbarst.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=1

### Buick Envista Goes Main Character Energy
*manufacturing*

AI-first campagne voor de Buick Envista (General Motors): in plaats van een herofilm bouwden ze vier aparte creatieve werelden voor TikTok, Meta, YouTube, Pinterest en Reddit. Buick werd het eerste GM-merk met AI-videoproductie op deze schaal.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Assets geleverd | 700+ |  |

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=2

### Google DeepMind: Imagine If
*saas*

Campagne voor Google DeepMind/Gemini met OUTFRONT: vijf NYC-artiesten maakten met Gemini, Veo 3 en Flow AI-films; New Yorkers dienden via QR-codes eigen 'Imagine if...'-ideeen in, vier weken lang uitgerold over MTA-schermen in de stad.

| KPI | Waarde | Periode |
| --- | --- | --- |
| MTA-schermen | 10.000+ |  |
| Metrostations | 288 |  |
| Treinlijnen | 12 |  |

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=3

### Polaroid: Bringing the Real to Polaroid
*manufacturing*

Launchcampagne voor de Polaroid Go (kleinste instant camera): tien TikTok-creators legden de rauwe, onperfecte momenten van hun leven vast met de camera, gericht op Gen Z via authenticiteit in plaats van perfectie.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=4

### The Art of Making 2025 (Made with Lenovo Yoga)
*manufacturing · 2025*

Social-first docuserie 'The Art of Making' voor Made with Lenovo Yoga, geregisseerd door Iris Kim, met als thema 'Third Spaces' - de tussenruimtes waar jonge digitale artiesten inspiratie opdoen en hun creatieve proces tonen.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=5

### Feeling It (Made with Lenovo Yoga)
*manufacturing*

Aflevering 'Feeling It' van de serie Made with Lenovo Yoga (powered by AMD): zeven wereldwijde AI-artiesten maakten emotioneel geladen AI-kunst om de vraag te beantwoorden of AI-kunst je echt iets kan laten voelen.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=6

### Buick Reframed
*manufacturing*

Herpositioneringscampagne voor het 100+ jaar oude automerk Buick: nieuwe modellen onthuld in kunstgalerie-settings met een digitale-kunst-twist in 'stumble upon'-video's. Werd Buicks meest bekeken social posts ooit.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Views | +16 miljoen |  |
| Engagements | +125.000 |  |

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=7

### Netflix: Breaking the Internet with Social Storytelling
*media*

Doorlopende social-storytelling-campagne voor Netflix USA: real-life plus CGI-video's die releases als Avatar: The Last Airbender, Jurassic World: Chaos Theory, Bridgerton en Parasyte: The Grey hypeten via een earned-first strategie.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Earned media views | 115 miljoen+ |  |
| Media-exposure waarde | $4,5 miljoen |  |

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=8

### Night Owls (Made with Lenovo Yoga)
*manufacturing · 2024*

Mixed-reality DOOH-takeover in Manhattan voor Made with Lenovo Yoga met Intel: jonge creators veranderden digitale advertentieschermen 's nachts in digitale street art met de Lenovo Yoga Slim 7i Aura Edition, gedeeld op TikTok, Instagram en YouTube.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=9

### Google DeepMind — One City. Five Artists. 10.000 MTA screens. Endless imagination.
*other*

The campaign turned New York’s MTA screens into a participatory canvas, with artists creating videos inspired by ideas submitted by New Yorkers. The campaign delivered 132+ million impressions.

| KPI | Waarde | Periode |
| --- | --- | --- |
| MTA screens | 10,000+ screens |  |
| Subway stations | 288 subway stations |  |
| Impressions | 132+ million impressions |  |

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=10

### Polaroid — Bringing the real to Polaroid
*other*

SuperHeroes created a global Polaroid Go launch campaign featuring creators sharing unpolished, authentic moments. The page describes the campaign but reports no specific performance outcome.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=11

### Envato — Creative Flow: Activated!
*other*

SuperHeroes created a global brand campaign positioning Envato as an all-in-one platform for creatives. The campaign was named AI Campaign of the Week by AdAge.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=12

### Made with Lenovo Yoga: Can AI Art Make You Feel Something?
*other*

For the “Feeling It” episode of Made with Lenovo Yoga, the agency collaborated with seven global AI artists on works exploring whether AI art can move people, with artists also producing process breakdowns.

### Netflix — Breaking the Internet with a new form of social storytelling
*other*

The agency created social-first campaigns for Netflix releases using real-life settings and CGI. The earned-first strategy generated over 115 million earned media views, equivalent to $4.5 million in media exposure.

### Puma x Fenty — Kicking a winning sneaker launch
*other*

The launch campaign combined Fenty’s style with Puma’s soccer identity, including an installation beneath New York’s High Line and digital street-art content. The page describes the result as generating “massive global PR buzz.”

### DoorDash — The ultimate college life hack
*other*

SuperHeroes developed creative for DoorDash’s DashPass for Students subscription plan, including a campaign based on college-life moments. The page reports no specific performance outcome.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=16

### SuperHeroes x NBA: Sin City turned Win City for NBA’s first ever In-Season Tournament.
*media · 2023*

Sin City turned Win City for NBA’s first ever In-Season Tournament. — Over 35 million organic views in just a few days, millions of engagements, and a call out by Shaq! Now that's how you build buzz in social.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Organische views | 35M+ | eerste dagen |

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=17

### SuperHeroes x Netflix: Breaking the Internet with a new form of social storytelling
*media · 2024*

Breaking the Internet with a new form of social storytelling — What happens when your favorite series start to show up in real life settings? We're on an amazing track with Netflix USA, hyping new releases with a super fresh new form of social storytelling. Avatar: The Last Airbender, Jurassic World: Chaos Theory, Bridgerton and Parasyte: The Grey… We've been giving Netflix releases thumb-stopping buzz and engagement with fans across social, earning massive amounts of attenti

| KPI | Waarde | Periode |
| --- | --- | --- |
| Earned media views | 115M+ |  |
| Mediawaarde | $4.5M |  |

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=18

### SuperHeroes x Energiedirect.nl: Energy made fun & easy
*other · 2023*

Energy made fun & easy — We gave Dutch energy provider Energiedirect.nl a friendly face and helped them climb to the top-3 in the Netherlands in just 4 years.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Marktpositie | top-3 NL | 4 jaar |

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=19

### SuperHeroes x GOOGLE DEEPMIND : One City. Five Artists. 10.000 MTA screens. Endless imagination.
*other · 2026*

One City. Five Artists. 10.000 MTA screens. Endless imagination. — To showcase the creative power of Google's AI tools, SUPERHEROES, Google Deepmind and OUTFRONT set out to capture that unmistakable NYC energy, and make imagination feel tangible across 10,000 MTA screens in the city.

| KPI | Waarde | Periode |
| --- | --- | --- |
| MTA-schermen | 10.000 |  |

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=20

### SuperHeroes x Lenovo Yoga: Taking over the world with digital street art, Made with Lenovo Yoga
*other · 2023*

Taking over the world with digital street art, Made with Lenovo Yoga — To highlight the 3D power of the Lenovo Yoga Pro, we turned the whole world into one big canvas, and won the BIG Awards' Best Influencer Campaign US 2023.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=21

### SuperHeroes x Netflix: Sex Education
*media · 2023*

To introduce Netflix’s racy Sex Education series, we proved why it’s a show you don’t want to watch with your parents.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=22

### SuperHeroes x Zalando: Be extranormaal
*e-commerce · 2023*

Be extranormaal — We helped the clothing brand Zalando launch their fall/winter collection by inspiring Dutchmen to care a little more about fashion.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=23

### SuperHeroes x Doordash: The ultimate college life hack
*e-commerce · 2023*

The ultimate college life hack — Whenever a value-based deal comes around, the number one question on Reddit is always the same: “Is it worth it? This became our starting point for launching DoorDash’s new subscription plan: DashPass for students.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=24

### SuperHeroes x LYNX: Time to level up
*fintech · 2023*

Time to level up — We turned a potential turnoff into a key distinction for LYNX, one of Europe’s leading online brokers.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=25

### SuperHeroes x Setapp: Take the shortcut
*saas · 2019*

Take the shortcut — We introduced Setapp, a convenient Mac app subscription service, by connecting to people’s love of all things easy.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=26

### SuperHeroes x Lenovo Yoga: The TikTok Sitcom
*other · 2023*

The TikTok Sitcom — TikTok isn’t just for dancing, it’s also for making the first-ever TikTok sitcom, and earning tons of brand love for the Lenovo Yoga laptop.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=27

### SuperHeroes x Vans: Made for makers
*other · 2023*

We promoted Vans and their “Made for Makers” story with an experimental activation in Foot Lockers across Europe.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=28

### SuperHeroes x OnePlus: We built a time machine with Studio Job!
*other · 2023*

We built a time machine with Studio Job! — The new OnePlus 11 phone was designed to last four years, to prove it, we sent it four years into the future with a time machine called J.E.F.F.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=29

### SuperHeroes x Vita Coco: The world’s most achievable resolution
*other · 2023*

The world’s most achievable resolution — Most resolutions fail because they’re too ambitious. Vita Coco is a good habit that’s easy to form because it tastes great. Let it be your new year’s resolution.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=30

### SuperHeroes x Puma x Fenty: Kicking a winning sneaker launch
*other · 2023*

Kicking a winning sneaker launch — In the sneaker world, Fenty and Puma kicked a winner by mixing Rihanna's cool chicness with Puma's soccer spirit.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=31

### SuperHeroes x POLAROID: Bringing the real to Polaroid
*other · 2025*

Bringing the real to Polaroid — Capturing the messy, the unpolished, the human life of creators across the globe.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=32

### SuperHeroes x NIKE AIRMAX DN: Nike Airmax DN’s Launch with Unreal Encounters in Paris
*other · 2024*

Nike Airmax DN’s Launch with Unreal Encounters in Paris — We partnered with Nike for a never-before-seen maxxed out reality for their new Air Max Dn kicks.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=33

### SuperHeroes x BUICK REFRAMED: A thumb-stopping approach to repositioning a brand with 100+ years of history
*other · 2025*

A thumb-stopping approach to repositioning a brand with 100+ years of history — Buick is an American classic known for luxury and comfort. But have you seen Buick lately? Their new line up of cars is sleek and stylish, perfect for a younger generation that values design. But how do we make sure they’re paying attention?

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=34

### SuperHeroes x Creative Flow: Activated!: Envato puts creatives in the zone, no matter the chaos...
*saas · 2026*

Envato puts creatives in the zone, no matter the chaos... — Killer bees. Monster trucks. Lucha Libre wrestlers. None of it is enough to distract the creative at the center of our new global brand campaign for Envato - fully created with Envato, of course.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=35

### SuperHeroes x MTV: Single AF cupidbot
*media · 2023*

Single AF cupidbot — MTV Global wanted a campaign with a strong digital presence to attract and engage a millennial audience around their new dating show Single AF.

Bron: https://www.marketingburos.nl/api/bureau/superheroes-everywhere-bv-371432/source?case=36

### Buick Envista — Main Character Energy
*other*

SuperHeroes created a multi-platform, AI-assisted campaign for the Buick Envista, delivering more than 700 assets across social platforms.

### Made with Lenovo Yoga — Can AI Art Make You Feel Something?
*other*

SuperHeroes collaborated with AI artists on a Lenovo Yoga campaign exploring whether AI art can evoke emotion, including artwork and artist process videos. The page reports no specific performance outcome.

### Hinge — The Hinge Reality Check
*other*

SuperHeroes created storytelling for Hinge focused on modern dating, including a localized Amsterdam activation and stories from real couples. The page reports no specific performance outcome.

## Waar ze over schrijven

18 artikelen over Creatie & design, 12 over Branding, 6 over Strategie.

- [Creators, culture and code](https://hellosuperheroes.com/news/creators-culture-code)
- [AMSTERDAM, WE HAVE A WINNER](https://hellosuperheroes.com/news/SH-AI-Creative-Challenge)
- [NEW YORK CITY GETS A MARC JACOBS BEAUTY MAKEOVER](https://hellosuperheroes.com/news/marcjacobsbeauty-howtonewyork)
- [Quim Español Joins The Fight Against Boring... And Slop](https://hellosuperheroes.com/news/new-creative-director-Quim-Espanol)
- [TURNING 18 MEANS THE FUN STOPS? NOT FOR OREO](https://hellosuperheroes.com/news/OREO-POP-UP-SHOP)

## Bron

Canonical: https://www.marketingburos.nl/bureau/superheroes-everywhere-bv-371432