# Studio Kartel

**Locatie:** Utrecht · **Team:** 4 · **Opgericht:** 2016 · **Bijgewerkt:** 13 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Ontwerpstudio in Utrecht, opgericht in 2016, voor merkidentiteit, illustratie en grafisch ontwerp, onder meer voor ABN AMRO en Movisie.

## Wat dit bureau doet

Studio Kartel is sinds 2016 een ontwerpstudio in Utrecht. Een van de cases is een illustratiesysteem voor MyLearning van ABN AMRO. Ook ontwikkelde de studio de huisstijl en campagne voor festival eilân en de visuele identiteit voor dansfestival Chasing the Hihat. De studio maakt ook rebrands, zoals voor Astare, Goodville en café Lindenhof, en ontwierp een kennisplatform over dementiezorg voor Movisie. Volgens de eigen tekst werkt de studio met handwerk en uiteenlopende materialen, en ontwerpt ze naast beeld ook de inhoud.

## Diensten

### Merkidentiteit en rebranding

Een nieuwe of vernieuwde identiteit, zoals de rebrands voor Astare, Goodville en Lindenhof.

### Illustratie

Illustratiesystemen en seizoensillustraties, bijvoorbeeld voor ABN AMRO MyLearning en Lindenhof.

### Grafisch en editorial design

Grafisch ontwerp, typografie en editorial design voor uiteenlopende opdrachtgevers.

### Festivalidentiteit en campagne

Visuele identiteit en campagnebeeld voor festivals, zoals eilân en Chasing the Hihat.

### Digitaal ontwerp

Ontwerp van platforms en websites, zoals voor Movisie en muziekpodium FLUOR.

### Video en animatie

Videoclips en animatie als onderdeel van merkactivatie en reclame.

## Bronnen

- https://studiokartel.nl/

## Doelgroep

- Financiële dienstverlening
- Gezondheidszorg

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,80 |
| specialist of full-service | +0,50 |
| hands-on of orchestrator | +0,70 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Video
- Webdevelopment
- Creatie & design

## Cases

### ABN AMRO — MyLearning brand illustration system
*fintech*

Studio Kartel built a custom illustration style, character design, icon library and motion design system for ABN AMRO's MyLearning online academy, producing over 1,000 visuals used across 16 bank branches worldwide.

| KPI | Waarde | Periode |
| --- | --- | --- |
| visuals created | 1000+ |  |
| bank branches served | 16 |  |

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=0

### eilân — festival brand identity and campaign
*media*

Studio Kartel developed the naming, visual identity, campaign strategy, web design and social strategy for new island festival eilân; the debut edition sold out.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=1

### Astare — rebrand for mental healthcare staffing academy
*professional-services*

Studio Kartel redesigned Astare's brand identity, illustration style, website and campaign materials around a bird-and-sunset visual concept, which enabled Astare to expand and create multiple new business branches.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=2

### Goodville — rebrand for video production studio
*media*

Studio Kartel rebranded video studio Goodville with a new visual identity, motion design, website and animated reel, giving the studio a more personal storytelling position and momentum to explore new commercial options.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=3

### Lindenhof — café rebrand and seasonal illustration
*other*

Studio Kartel rebranded café Lindenhof with seasonal illustrated patterns of the site's Linde trees, a new color system and a redesigned website, reinvigorating the café's welcoming atmosphere for years to come.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=4

### Movisie — dementia care knowledge platform design
*health-tech*

Studio Kartel designed a web platform, character animation and infographic system for Movisie's dementia care research, creating a nationwide resource for care professionals and patients covering ten stages of dementia.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=5

### Chasing the Hihat — dance festival visual identity
*media*

Studio Kartel created a scalable geometric visual identity, website, illustration and merchandise for electronic music festival brand Chasing the Hihat, reinforcing its status as productions matured.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=6

### FLUOR — music venue website and ticketing redesign
*media*

Studio Kartel redesigned music venue FLUOR's website with new UX/UI, a ticket module and event agenda system, improving user engagement and increasing ticket sales.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=7

### Netwerk Acute Zorg MN — healthcare network rebrand
*health-tech*

Studio Kartel built a full visual identity, design system, tone of voice and web design for urgent-care network Netwerk Acute Zorg MN, improving clarity and consistency across internal and external communications.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=8

### PEAK Online Marketing — brand identity and website
*professional-services*

Studio Kartel designed PEAK Online Marketing's full brand identity, website and explanimation content; following launch, PEAK was able to expand their business manifold.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=9

### ABN AMRO
*other*

Studio Kartel created an illustration style and production workflow for ABN AMRO’s MyLearning platform, enabling the production of more than a thousand visuals across 16 branches.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Visuals created | over a thousand visuals |  |
| Branches served | 16 separate branches |  |

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=10

### eilân
*other*

The campaign and visual identity helped draw a crowd to the remote island festival; the newly launched festival sold out.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Festival sales outcome | sold out |  |

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=11

### Astare
*other*

The rebrand amplified Astare’s message and appeal to freelancers, partners, clients, and potential employees. The page says this helped Astare create several branches of its business.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Business branches created | several branches |  |

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=12

### Goodville
*other*

The rebrand gave Goodville a distinguishable visual identity and helped it collect new stories and assignments more easily, while creating momentum to explore new commercial options.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=13

### Lindenhof
*other*

The café’s identity and website were rebranded to reflect its nostalgic atmosphere; the page says the rebranding reinvigorated its inviting and welcoming feeling.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=14

### Movisie
*other*

Studio Kartel designed an online platform for dementia-care research and recommendations and created an explanatory animation. The platform was built to help users browse dementia’s developmental stages.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=15

### Chasing the Hihat
*other*

Studio Kartel created Chasing the Hihat’s brand identity and website to showcase its portfolio. The page says the branding preserved the organization’s origins and supported internal cohesion.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=16

### FLUOR
*other*

Studio Kartel redesigned FLUOR’s website to improve functionality and user experience while retaining its expressive identity. The page reports improved user engagement and increased ticket sales.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=17

### Netwerk Acute Zorg MN
*other*

Studio Kartel created a tone of voice and visual design for the urgent-care network. The page says its internal and external communication improved, with documents and materials designed more clearly and consistently.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=18

### Het Klassiek
*other*

Following its repositioning and rebrand, Het Klassiek took on a broader role in event culture, redefined its services, and expanded its reputation.

Bron: https://www.marketingburos.nl/api/bureau/studio-kartel-648348/source?case=19

## Bron

Canonical: https://www.marketingburos.nl/bureau/studio-kartel-648348