# Cape Rock

**Bijgewerkt:** 13 oktober 2026

## Feiten

- **Werkt voor:** Media & uitgeverij, Telecom & utilities, Reizen & toerisme (Onze afleiding, uit hun site)
- **KvK-nummer:** 50602578 (KvK)
- **Opgericht:** 2010 (KvK)
- **Team:** 11–20 medewerkers (KvK)
- **Plaats:** Hilversum (KvK)
- **Provincie:** Noord-Holland (KvK)
- **Cases met klant of resultaat:** 20 (Onze afleiding, uit openbare cases)
- **Website:** https://caperock.tv/ (Openbare bron)
- **Profiel bijgewerkt:** 28-09-2026 (Profielbeheer)

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Creatieve studio uit Amsterdam die huisstijlen, motion design en geluid maakt voor merken in media, entertainment en lifestyle.

## Wat dit bureau doet

CapeRock is een creatieve studio die in 2010 is opgericht en visuele strategie, design en motion levert aan merken in media, entertainment en lifestyle. De studio zit in Amsterdam en komt uit de entertainmentwereld; de database noemt Hilversum als vestigingsplaats. Op de website staan Sunweb, Ziggo, Avrotros, Veronica, Medialaan, Nelonen Media en ZDF als klanten. Voor Sunweb werkte CapeRock aan een merkherpositionering, voor Ziggo aan een merkidentiteit. Ook ontwikkelde de studio merkidentiteiten voor NPO 3FM, NPO Radio 1 en NPO Radio 2, voor Scapino Ballet Rotterdam en een rebrand voor INGEN HOUSZ. Daarnaast maakte CapeRock een in-store campagne voor Foot Locker.

## Diensten

### Visuele strategie

Samen met de klant bepalen en visualiseren welke ambitie centraal staat in het merk.

### Merkidentiteit en rebranding

Ontwerp van multichannel-identiteiten, zoals voor Ziggo, NPO Radio 2 en Scapino Ballet Rotterdam.

### Motion design

Bewegend beeld voor merken en zenders, waaronder televisieontwerp, idents en broadcast design.

### Channel branding

Merkvorming voor televisie- en radiozenders, uitgewerkt over alle kanalen heen \(360°\).

### Sound design

Geluid en muziek als onderdeel van de merkidentiteit, naast beeld en motion.

### Campagnes

Ontwerp van campagnes, zoals de in-store campagne voor Foot Locker.

## Bronnen

- https://caperock.tv/

## Doelgroep

- Media & uitgeverij
- Telecom & utilities
- Reizen & toerisme

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,20 |
| specialist of full-service | +0,20 |
| hands-on of orchestrator | +0,40 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Video
- Creatie & design

## Cases

Deze cases documenteert het bureau zelf. Of het werk goed was, beoordelen wij niet.

### We've got you covered — Foot Locker in-store campaign
*Retail, e-commerce & consumentenmerken*

Kinetic, responsive type system for 20 screens across European and Asian Foot Locker flagship stores, with custom layouts for cities including Hong Kong, London, Frankfurt and Paris, plus LED video skins and video stairs in select stores.

| KPI | Waarde | Periode |
| --- | --- | --- |
| screens designed | 20 |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=0

### Creating Memories — Sunweb brand repositioning
*Reizen, toerisme & recreatie · 2017*

Repositioned Sunweb from price fighter to a qualitative, personal travel brand under 'Creating Memories'; brand preference improved among key target groups and the brand expanded into the German market at the beginning of 2017.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=1

### Frame of wonder — Ziggo brand identity
Re-energised the Ziggo brand by activating the iconic Ziggo frame across sports and everyday-life moments, created in collaboration with Design Bridge and Partners.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=2

### New music — NPO 3FM brand identity
*Media & uitgeverij*

Delivered a new logo, colour scheme, typography, animated symbols and social media design system for NPO 3FM, the Dutch public radio channel for rock, alternative, indie and pop.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=3

### Let's talk radio — NPO Radio 1 brand identity
*Media & uitgeverij*

Created a colourful new identity and campaign around the number-one symbol in the NPO Radio 1 logo, covering brand identity, digital design, motion graphics, visual radio design, social templates and a TV campaign.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=4

### There's only one — NPO Radio 2 brand identity
*Media & uitgeverij*

Modified the station's diamond shape into a rougher, handmade-feeling brand mark for NPO Radio 2, framing artists on stage across digital, motion, social and print design.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=5

### Move makers — Scapino Ballet Rotterdam brand identity
*Media & uitgeverij*

Created a brand identity using a brushed calligraphy font and single shapes to express human motion for dance company Scapino Ballet Rotterdam, spanning brand, digital, motion, social templates and TV campaign.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=6

### Shaping the new economy — INGEN HOUSZ rebrand
*Professional services*

Rebranded Dutch venture-capital law firm INGEN HOUSZ with a new logo, olive-green colour scheme, typeface and photography direction reflecting its work advising startups, scale-ups and investors on investment rounds and exits.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=7

### Streaming Hero — Streamz brand launch
*Media & uitgeverij*

Launched the brand identity for Streamz, the Flemish streaming service owned by DPG Media & Telenet, with a colourful, dynamic streams motif spanning logo, digital, motion, social and campaign design.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=8

### More than you think — Tele 5 logo refresh
*Media & uitgeverij*

Refreshed the logo and broadcast design for German TV channel Tele 5, including new idents, motion graphics, toolkit automation and sound design for its cult-movie and classic-series programming.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=9

### One brand, one name — Veronica brand unification
*Media & uitgeverij*

Unified Veronica TV, Radio Veronica and Veronica Magazine under one brand and name, building a design system for sports and entertainment programming such as Glory Kickboxing and UEFA Champions League coverage.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=10

### Scapino Ballet Rotterdam \| Brand Identity
*Media & uitgeverij*

CapeRock created a visual identity expressing human motion, using brushed calligraphy and hand-written type.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=11

### Streamz \| Brand Identity
*Media & uitgeverij*

CapeRock developed a colourful identity for the Belgian streaming service, including design elements for its logo, motion, and interface.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=12

### Tele 5 \| Brand Identity
*Media & uitgeverij*

CapeRock refreshed the channel’s logo and created idents designed to reflect its “more than you think” promise.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=13

### Veronica \| Brand Identity
*Media & uitgeverij*

CapeRock positioned Veronica TV and Radio Veronica as one brand and developed a consistent visual style and design system across platforms.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=14

### DW MADE \| Brand Identity
*Media & uitgeverij*

CapeRock created a new design, music, and graphic system for MADE in four languages. The page states the programme is broadcast in 161 countries.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Languages | four languages |  |
| Countries | 161 countries |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=15

### NPO Radio 1 \| Brand Identity
*Media & uitgeverij*

CapeRock created a colourful new identity and campaign centred on the number one symbol in the station’s logo.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=16

### NPO 3FM \| Brand Identity
*Media & uitgeverij*

CapeRock developed a renewed identity with a fresh logo, colour scheme, typography, animated symbols, and social media designs.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=17

### NPO Radio 2 \| Brand Identity
*Media & uitgeverij*

CapeRock adapted the station’s diamond shape and developed a visual approach for its brand, including layouts for social media.

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=18

### Insight TV \| Brand Identity
*Media & uitgeverij*

CapeRock worked with Insight TV to re-energise its brand, creating a new slogan, visual mark, motion expressions, promotional toolkit, and sound design.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Platforms | over 178 platforms |  |
| Countries | 56 Countries |  |
| Languages | 12 languages |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/rock-agency-bv-506025/source?case=19

## Recent op hun site

- [ZDF Volle Kanne - Service täglich: programdesign, merkidentiteit en motion design](https://www.caperock.tv/work/zdf-volle-kanne)
  > Setting the table Projects Contact Setting the table ZDF Volle Kanne - Service täglich \| Program Design Your browser does not support the video tag. Packed with information Volle Kanne is ZDF's daily morning magazine featuring celebrity guests, current and social issues, recipes as well as home…
- [Deutsche Welle: nieuw ontwerp, muziek en on-airgraphics](https://www.caperock.tv/work/dw-tomorrow-today)
  > We created the new design, music and on-air graphics. Deutsche Welle \(DW\) is Germany's international broadcaster known for providing impartial news and information to a global audience, encouraging active citizenship and informed participation in social debates. Services Brand Identity Digital…
- [NPO Zapp: vernieuwde merkidentiteit en dynamische idents](https://www.caperock.tv/work/npo-zapp)
  > Boundless Energy Projects Contact Boundless Energy NPO Zapp \| Channel Design Your browser does not support the video tag. Don't lose your head NPO Zapp's revamped brand identity is now incredibly dynamic, graphical, and brimming with joy and energy. The leading go-to TV channel for Dutch kids and…
- [Topsport Amsterdam: nieuwe visuele identiteit](https://www.caperock.tv/work/topsport-amsterdam)
  > To help them achieve this ambition we have developed a new visual identity that is in line with their strategy, goals and passion. Services Brand identity Brand strategy Campaigns Digital development Motion design Social media design A new mark The new identity is based on the brand values: Pride…
- [NPO: visuele identiteit en on-air design voor NPO-kanalen](https://www.caperock.tv/work/npo-netstyling)
  > Services Visual Strategy Identity design On-air design Promo toolkit Design system Idents 3, 2, 1, Start CapeRock believes in the connecting power of design. Our design system acts as connective tissue among all the NPO's touch points delivering a consistent, recognisable, and high-quality…
- [RTL Nieuws: vernieuwde visuele identiteit en televisiestudio](https://www.caperock.tv/work/rtl-nieuws)
  > human touch. For RTL Nieuws, a high-end studio utilising robotic cameras, mobile LED screens and augmented reality creates an open "window to the world." Paired with a sleek, minimalist logo and clean digital linework, the rebrand delivers a calm, distraction-free visual language that prioritises…
- [Vitestro: lanceringsfilm voor een bloedafnamerobot](https://www.caperock.tv/work/vitestro)
  > When creating the launch film for Vitestro, our goal wasn’t to be spectacular. Quite the contrary, it was to be reassuring. We wanted to eliminate doubt and anxiety for both patients and healthcare providers. Crucially, \[verwijderd\] \(named after \[verwijderd\], the first female Dutch physician\) is…

## Bron

Canonical: https://www.marketingburos.nl/bureau/rock-agency-bv-506025