# One:Nil

**Bijgewerkt:** 12 oktober 2026

## Feiten

- **Werkt voor:** Financiële dienstverlening (Onze afleiding, uit hun site)
- **KvK-nummer:** 85900192 (KvK)
- **Opgericht:** 2019 (KvK)
- **Team:** 2–5 medewerkers (KvK)
- **Plaats:** Amsterdam (KvK)
- **Provincie:** Noord-Holland (KvK)
- **Cases met klant of resultaat:** 18 (Onze afleiding, uit openbare cases)
- **Website:** https://onenil.com/ (Openbare bron)
- **Profiel bijgewerkt:** 21-09-2026 (Profielbeheer)

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Creatief sportbureau uit Amsterdam dat campagnes, concepten en producties maakt voor merken en organisaties die via sport zichtbaar willen worden.

## Wat dit bureau doet

One:Nil is in 2019 opgericht in Amsterdam en werkt uitsluitend in de sport. Het bureau zoekt de aansluiting tussen merken en sportcultuur en bedenkt van daaruit strategieën, ideeën, concepten en producties. Tot de cases horen 10 Years Ajax Women voor ABN AMRO, de verlenging van het hoofdsponsorschap van ING, Just Eat Takeaway Feeds Women's Football en de rebranding van de TOTO KNVB Cup. Ook staan er Future Goals voor Sandals Resorts x AFC Ajax, The Globall voor de Eredivisie en KNVB goes 'Volle Bak' in het portfolio.

## Diensten

### Strategie

Strategisch advies over hoe een merk zich via sport en sportcultuur kan positioneren.

### Ideeën en concepten

Campagneconcepten voor merken in de sport, zoals voor sponsorschappen en partnerships.

### Campagneproductie

Uitwerking en productie van sportcampagnes, van idee tot uitvoering.

### Rebranding in de sport

Vernieuwing van sportmerken en competities, zoals de rebranding van de TOTO KNVB Cup.

## Bronnen

- https://onenil.com/

## Doelgroep

- Financiële dienstverlening

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,40 |
| specialist of full-service | +0,50 |
| hands-on of orchestrator | +0,50 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Video
- Creatie & design
- Paid social

## Cases

Deze cases documenteert het bureau zelf. Of het werk goed was, beoordelen wij niet.

### ABN AMRO: 10 Years Ajax Women
*Financiële dienstverlening · 2022*

Campaign celebrating 10 years of AFC Ajax's professional women's team, spotlighting striker Nikita Tromp and ABN AMRO's sponsorship-funded Talentenacademie to inspire more girls into football.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=0

### Frenkie de Jong Goodbye Campaign
*Media & uitgeverij · 2019*

Farewell activation for AFC Ajax's \#ForTheFuture claim: Frenkie de Jong's photo placed on a rented Barcelona bus and full-page ads in Mundo Deportivo and Sport, distributed via football community 433.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=1

### ING Main Partnership Extension
*Financiële dienstverlening · 2022*

Campaign marking ING's extended KNVB sponsorship \(25+ years, extended through 2028\) built around a lion art installation made from ING vests, shown in a pop-up store at Utrecht Centraal.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=2

### Just Eat Takeaway Feeds Women's Football
*Food, dranken & horeca · 2023*

Grassroots campaign pairing local Just Eat Takeaway restaurants with amateur women's football clubs to build a long-term brand legacy and boost participation and funding in women's football.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=3

### TOTO KNVB Cup: Rebranding
*Media & uitgeverij · 2022*

Full rebrand of the TOTO KNVB Cup with a modernized heartbeat-inspired logo, an ESPN broadcast kit, campaign video and an original soundtrack, positioning the cup around its unpredictability.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=4

### Future Goals — Sandals Resorts x AFC Ajax
*2022*

Curacao initiative building football goals from recycled fishing nets and plastic waste, an 8-week Ajax-coached curriculum and a Favela Street 'Future Coaches' program culminating in an island-wide school tournament.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=5

### Eredivisie: The Globall
*Media & uitgeverij · 2025*

Campaign celebrating the 123 nationalities that have played in the Eredivisie via a globe-themed match ball, distributed by international Eredivisie players and to all 123 national football leagues.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=6

### KNVB goes 'Volle Bak'
*Non-profit & goede doelen · 2021*

Sustainability campaign tackling the 565 million km and 48,000 tons of CO2 amateur football traffic generates yearly, adding a carpool feature to the 1.2 million-user Voetbal.nl app with ENGIE and Volkswagen.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Amateur football car travel per year | 565 million km |  |
| CO2 emissions from amateur football travel per year | 48,000 tons |  |
| Voetbal.nl app users | 1\.2 million |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=7

### Ziggo Sport: De Partij van het Jaar
*2023*

El Clasico campaign playing on Dutch election terminology, with an election-style poster campaign nationwide, TV promotion during Rondo and activations at Ziggo Dome and Hoog Catharijne.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=8

### Launch FIFA Women's World Cup 2027 Bid
*Non-profit & goede doelen · 2020*

'Three Nations, One Goal' manifest campaign for the joint Belgium-Germany-Netherlands 2027 Women's World Cup bid, amplified by players like Wijnaldum and Martens and covered by BBC Sport and Sky Sport.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=9

### Professional football breaks the silence around mental health
*2026*

The Eredivisie and Keuken Kampioen Divisie brought professional clubs together for the Samen Tegen Kwetsbaarheid campaign, including a campaign song and documentary, matchday activations, and workshops at clubs.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=10

### Eurojackpot KNVB Beker: sponsorship launch
*2026*

The campaign introduced Eurojackpot as title sponsor of the KNVB Beker, including a redesigned bathrobe and the Blauwe Dennenappel trophy, awarded to De Treffers before the Dutch Cup final.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=11

### Rabobank presents: Gem Guards
*Financiële dienstverlening · 2026*

Rabobank’s campaign featured custom mouthguards created for hockey players Frédérique Matla and Terrance Pieters, with the campaign appearing at the tournament and across social, podcast, print, and PR.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=12

### Heineken celebrates F1 fans at Mexican GP
*Food, dranken & horeca · 2025*

Heineken and Formula 1 turned fan-submitted photos into biodegradable confetti, featuring fans during the Mexico City Grand Prix podium celebration.

| KPI | Waarde | Periode |
| --- | --- | --- |
| F1 fans featured on confetti | over 25,000 | Mexico City Grand Prix |

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=13

### 123 Nationalities. One league. One ball.
*Media & uitgeverij · 2025*

The VriendenLoterij Eredivisie launched the Globall as a tribute to the league’s international players, sending a ball to each of the 123 nations represented and to all 123 national football leagues with former Eredivisie players.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Nations receiving a ball | 123 |  |
| National football leagues receiving a ball | 123 |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=14

### Ziggo + Netflix: For all fans
*2024*

Ziggo and Netflix launched the Netflix & Ziggo Sport Totaal bundle with an advertising campaign across TV, radio, online media, out-of-home, and stadium placements.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=15

### Heineken champions fans at UCL final trophy lift
*Food, dranken & horeca · 2024*

Heineken included fan photos in biodegradable confetti at the UEFA Champions League trophy lift, with the campaign reported to have received international media coverage.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Reach | 4\.1 billion |  |
| Publications | over 1250 |  |
| Countries | 58 |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=16

### Ziggo: Maak vandaag fantastisch
*2023*

Ziggo created a commercial introducing its GigaNet partnership with Ajax and a TV and online commercial for a De Klassieker giveaway featuring matchday experiences.

Openbare bron: https://www.marketingburos.nl/api/bureau/onenil-bv-859001/source?case=17

## Bron

Canonical: https://www.marketingburos.nl/bureau/onenil-bv-859001