# OD designstudio

**Locatie:** Rotterdam · **Team:** 5 · **Opgericht:** 2005 · **Bijgewerkt:** 12 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Designstudio uit Rotterdam die merken bouwt en vernieuwt met branding, verpakkingsontwerp en ruimtelijk ontwerp.

## Wat dit bureau doet

OD Designstudio zit in Rotterdam en bestaat sinds 2005. Het studioteam werkt aan merken die willen groeien of juist willen veranderen, met verpakkingen als terugkerend vertrekpunt. Tot de cases horen een merkidentiteit en verpakking voor Viva Clandestino, de positionering en identiteit van Yarrah, de naam en identiteit van Peasy Pops en een verpakkingssysteem voor Jumbo Private Label. Voor Jumbo Foodmarkt ontwierp de studio ook communicatie in de winkel.

## Diensten

### Branding en merkidentiteit

Een merk positioneren, vormgeven of vernieuwen, inclusief merkidentiteit en eventueel een nieuwe naam.

### Verpakkingsontwerp

Ontwerp van verpakkingen voor losse producten en voor een heel assortiment, bijvoorbeeld als verpakkingssysteem.

### Productinnovatie

Meedenken en ontwerpen bij nieuwe producten en concepten, tot en met de merknaam en verpakking.

### Ruimtelijk ontwerp

Ontwerp van merkbeleving in de ruimte, zoals communicatie in de winkel.

### Creatieve strategie

Positionering en richting voor een merk, als basis voor het ontwerp.

## Bronnen

- https://oddesignstudio.nl/

## Doelgroep

- Retail & consumer

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,50 |
| specialist of full-service | +0,60 |
| hands-on of orchestrator | +0,60 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Creatie & design

## Cases

### Viva Clandestino — brand identity & packaging
*other*

OD designstudio created the brand identity and packaging for coffee brand Viva Clandestino, built around its story of partnering with indigenous Yanesha communities in Peru using permaculture principles, with an authentic logo and a green star symbolizing those principles.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=0

### Yarrah — positioning & brand identity
*other*

OD designstudio sharpened the brand positioning and designed a new brand identity for organic pet food brand Yarrah, reflecting authenticity, responsibility and transparency around animal welfare and sustainability.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=1

### North Sea Farmers — brand identity & rename
*other*

OD designed a new brand identity for the Dutch seaweed sector platform, including renaming it North Sea Farmers to emphasize its international scope, with a red/green graphic identity symbolizing climate problems and solutions.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=2

### MOYO — brand identity & packaging design
*other*

For Looye Kwekers, OD designstudio created the brand identity and packaging design for MOYO, a new snack tomato brand aimed at children, designed to stand out on the crowded tomato shelf without using plastic.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=3

### Jumbo Foodmarkt — in-store communication design
*other*

OD Design Studio developed a hero-poster communication style with limited layout elements and consistent typography for Jumbo Foodmarkt, which has become a permanent part of in-store communication for all Jumbo supermarkets domestically and internationally.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=4

### Jumbo Private Label — packaging design system
*other*

OD developed a design system unifying packaging across Jumbo's private-label assortment for visual consistency and brand recognition, building on OD's original Jumbo private-label packaging work from 2007.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=5

### Peasy Pops — brand name, identity & packaging
*other*

For Boon Foodconcepts, OD designstudio developed the brand name, identity and packaging design for Peasy Pops, a lentil-based chip, using organic illustrations and a handwritten logo to communicate worry-free, healthy snacking.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=6

### Raijmakers Heetmakers — hot sauce brand
*other*

OD designstudio developed a new hot sauce brand with international appeal for brothers Freek and Stan, covering naming, packaging, bottle forms and point-of-sale materials; the design won an ADCN award, a Pentaward and an NL Packaging Award.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=7

### Pascaud — visual identity redesign
*other*

OD designstudio redesigned the graphic identity of organic skincare brand Pascaud and developed specialized cardboard packaging for its Code X serum incorporating the brand's triangular logo.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=8

### Soof — brand introduction & packaging
*other*

OD designstudio developed and introduced natural syrup brand Soof, handling branding, packaging and spatial design; the packaging design won the NL Packaging Award in 2018 and the product won a Great Taste Award in 2019.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=9

### B-Better Water — sustainable packaging for Unilever
*other*

For Unilever Belgium, OD designstudio created the branding and packaging for B-Better Water, a flavoured water brand aimed at millennials, using cardboard packaging made 90% from plant-based materials instead of plastic bottles.

| KPI | Waarde | Periode |
| --- | --- | --- |
| packaging made from plant-based materials | 90% |  |

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=10

### Chrysal — packaging redesign on a micro surface
*other*

OD designstudio redesigned the packaging for Chrysal, market leader in flower and plant nutrition, communicating brand and product variants clearly on a very small packaging surface while creating an uplifting, recognizable brand world.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=11

### Van Strien Banketbakkers — packaging line redesign
*other*

OD designstudio redesigned the full packaging line for artisanal cookie maker Van Strien Banketbakkers, shifting the focus from ingredients to the craft and love of baking to make the product stand out on shelves.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=12

### Ranja — brand reintroduction
*other · 2015*

OD designstudio developed a full brand reintroduction for iconic Dutch syrup brand Ranja, including a new logo device and wordmark, an illustrated world showing the fruit origins of the product, and new packaging; Ranja was reintroduced to the market in 2015 in 4 flavors.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=13

### Jumbo Private Label
*other*

OD Creatie developed a design strategy and packaging design system for Jumbo’s private-label products, connecting the packaging visually while allowing for category-specific design needs.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=14

### Herintroductie van een iconisch Nederlands merk
*other*

OD designstudio developed a new brand experience for Ranja, including a new logo device, wordmark and an illustrated visual world for the syrup brand.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=15

### Volledige make-over van de Van Strien verpakkingen
*other*

OD designstudio redesigned Van Strien’s packaging with a playful, story-led approach that communicates the family business’s love of baking and its products.

Bron: https://www.marketingburos.nl/api/bureau/od-creatie-bv-272762/source?case=16

## Bron

Canonical: https://www.marketingburos.nl/bureau/od-creatie-bv-272762