# Not Selling Liquid

**Bijgewerkt:** 18 oktober 2026

## Feiten

- **Werkt voor:** Retail & consumer, E-commerce (Onze afleiding, uit hun site)
- **KvK-nummer:** 78005388 (KvK)
- **Opgericht:** 2020 (KvK)
- **Team:** 21–50 medewerkers (KvK)
- **Plaats:** Amsterdam (KvK)
- **Provincie:** Noord-Holland (KvK)
- **Cases met klant of resultaat:** 10 (Onze afleiding, uit openbare cases)
- **Website:** https://notsellingliquid.com/ (Openbare bron)
- **Profiel bijgewerkt:** 13-07-2026 (Profielbeheer)

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Shopify Plus-bureau uit Amsterdam dat fashionmerken helpt met het bouwen, beheren en laten groeien van hun webshop.

## Wat dit bureau doet

Not Selling Liquid is sinds 2020 gevestigd in Amsterdam en werkt als gecertificeerd Shopify Plus-partner. Het bureau richt zich op fashion en e-commerce, en ziet die twee als werelden die elkaar versterken: de datagedreven kant van webshops en de creatieve kant van mode. Het team bouwt en beheert webshops en zet online marketing in om merken over kanalen en landsgrenzen heen te laten groeien. Op de website komen e-commerce, strategie en webdevelopment terug als hoofdthema's.

## Diensten

### Shopify Plus-development

Webshops bouwen en doorontwikkelen op Shopify Plus, met aandacht voor conversie.

### UX- en UI-design

Ontwerp van de winkelervaring, afgestemd op het tempo en de uitstraling van fashion.

### Online marketing

Betaald adverteren en groeistrategie om meer klanten te bereiken via verschillende kanalen.

### E-mailautomatisering en retentie

Klaviyo en klantdata inzetten om bestaande klanten vaker terug te laten komen.

### Analytics en rapportage

Data en rapportages om te zien wat in je webshop werkt en waar kansen liggen.

### Website-beheer

Doorlopend beheer van je webshop en de dagelijkse operatie eromheen.

## Bronnen

- https://notsellingliquid.com/

## Doelgroep

- Retail & consumer
- E-commerce

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | +0,20 |
| specialist of full-service | +0,20 |
| hands-on of orchestrator | +0,40 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Paid media
- E-mail marketing
- E-commerce
- Marketing automation
- Webdevelopment
- Growth marketing

## Cases

Deze cases documenteert het bureau zelf. Of het werk goed was, beoordelen wij niet.

### A new digital home for Fabienne Chapot: Artfully balancing creativity with commercial goals
*Retail, e-commerce & consumentenmerken*

Created a redesigned website with expanded editorial and lookbook content, shoppable editorial pages, reusable content sections, and enhanced product pages. The page describes a more aspirational brand experience and an improved shopping experience.

Openbare bron: https://www.marketingburos.nl/api/bureau/not-selling-liquid-bv-780053/source?case=0

### A tailor-made website redesign and migration for the LA Sisters to connect authentically with their loyal following
*Retail, e-commerce & consumentenmerken*

Migrated LA Sisters to Shopify, redesigned the website, integrated its B2B platform, and added features including “complete the look” and a fulfilment-centre link for pre-orders. The page describes a more unified online experience and a way to produce pre-orders based on what has sold.

Openbare bron: https://www.marketingburos.nl/api/bureau/not-selling-liquid-bv-780053/source?case=1

### Refreshing WAM Denim’s online presence with a Shopify Plus migration to power their international ambitions
*Retail, e-commerce & consumentenmerken*

Migrated WAM Denim to Shopify and refreshed the webshop, including reorganised product categories, collection pages, extensive filtering, and shopping features such as cross-selling and Shop the Look. The page describes a more streamlined and easier-to-navigate webshop.

Openbare bron: https://www.marketingburos.nl/api/bureau/not-selling-liquid-bv-780053/source?case=2

### How we built and designed a rebranded website for rum-brand Las Olas with a unique fashion approach
*Food, dranken & horeca*

Worked with Las Olas on its rebrand and rebuilt its webshop, adding interactive elements, video, parallax scrolling, a collaborations section, and customer reviews on product pages. The page describes a website combining e-commerce, fashion, and liquor in line with the brand’s identity.

Openbare bron: https://www.marketingburos.nl/api/bureau/not-selling-liquid-bv-780053/source?case=3

### Migrating Studio Noos from a Headless to a Native Shopify setup to elevate their online experience
*Retail, e-commerce & consumentenmerken*

Migrated Studio Noos to Native Shopify to make content updates and optimisations more flexible, and added a tool for customers to preview bag personalisation online. The page also describes an advertising strategy focused on growing new business.

Openbare bron: https://www.marketingburos.nl/api/bureau/not-selling-liquid-bv-780053/source?case=4

### Migrating Bamboo Basics to Shopify for a more seamless online experience and next step in business growth
*Retail, e-commerce & consumentenmerken*

Migrated Bamboo Basics from WooCommerce to Shopify, reorganised product data, and redesigned the webshop with improved navigation, filtering, and storytelling. The page reports increases in page speed, average order value, and total sales.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increase in page speed | 45% |  |
| Increase in AOV | 9% |  |
| Increase in total sales | 24% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/not-selling-liquid-bv-780053/source?case=5

### Launching a refreshed webshop for Hang Eleven to grow internationally
*Retail, e-commerce & consumentenmerken*

Migrated and redesigned Hang Eleven’s webshop, adding functionality and more space for campaign content. The page reports decreased loading time and increases in average order value and total sales.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Decrease in loading time | 60% |  |
| Increase in AOV | 4% |  |
| Increase in total sales | 88% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/not-selling-liquid-bv-780053/source?case=6

### Pure Path reveals its elevated rebranding alongside a new Shopify Plus webshop
*Retail, e-commerce & consumentenmerken*

Completely revamped Pure Path’s Shopify Plus webshop alongside its rebrand. The described updates include product metafields, more sizing information, advanced filters, clearer category navigation, a wishlist, and cross-selling features.

Openbare bron: https://www.marketingburos.nl/api/bureau/not-selling-liquid-bv-780053/source?case=7

### Migrating Fabienne Chapot’s webshop from Magento to Shopify Plus for a more seamless experience and increased AOV
*Retail, e-commerce & consumentenmerken*

Migrated Fabienne Chapot’s webshop from Magento to Shopify Plus to improve scalability and make the backend more efficient. The page describes improved capacity for busy sales periods and a separate Archive Storefront; its title also states increased AOV but provides no numerical value in the supplied text.

Openbare bron: https://www.marketingburos.nl/api/bureau/not-selling-liquid-bv-780053/source?case=8

### The importance of a cohesive strategic approach to performance marketing as seen by Smaak’s successful expansion into new markets
*Retail, e-commerce & consumentenmerken*

Managed performance marketing and Klaviyo for Smaak Amsterdam, supporting expansion into the DACH region through audience targeting, budget management, advertising, and email automation. The page reports growth in overall and Germany revenue and revenue attributed to Klaviyo.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Growth in overall revenue | 42% |  |
| Growth in Germany revenue | 70% |  |
| Revenue attributed to Klaviyo | 30% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/not-selling-liquid-bv-780053/source?case=9

## Waar ze over schrijven

20 artikelen over E-commerce, 6 over Webdevelopment, 5 over Creatie & design.

- [Inside the Industry \| ChatGPT Ads arrived.](https://www.notsellingliquid.com/blogs/inside-the-industry/chatgpt-ads-arrived)
- [Inside the Industry \| TikTok Shop arrives in the Netherlands](https://www.notsellingliquid.com/blogs/inside-the-industry/tiktok-shop-arrives-in-the-netherlands)
- [Inside the Industry \| Not selling liquid](https://www.notsellingliquid.com/blogs/inside-the-industry)
- [Inside the Industry \| Are your abandonment flows really capturing every customer?](https://www.notsellingliquid.com/blogs/inside-the-industry/are-your-abandonment-flows-really-capturing-every-customer)
- [Inside the Industry \| Is Fall/Winter really the hardest season for fashion brands?](https://www.notsellingliquid.com/blogs/inside-the-industry/is-fall-winter-really-the-hardest-season-for-fashion-brands)

## Bron

Canonical: https://www.marketingburos.nl/bureau/not-selling-liquid-bv-780053