# Nextportchina

**Locatie:** Amsterdam · **Team:** 15 · **Opgericht:** 2014 · **Bijgewerkt:** 18 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Amsterdams bureau met kantoor in Beijing dat Europese merken helpt online zichtbaar te worden in China, onder meer via WeChat, Weibo en e-commerce.

## Wat dit bureau doet

NextportChina werkt sinds 2013 voor Europese merken die de Chinese markt op willen. Het bureau zegt meer dan 250 merken te hebben geholpen met hun online aanwezigheid op platforms als WeChat, Sina Weibo, Baidu, Douyin en Little Red Book. Een team van Chinese en Nederlandse medewerkers werkt vanuit Amsterdam en Beijing. In de cases zie je hoe breed dat werk is: WeChat-advertenties richting tech-bestuurders, een WeChat-ervaring voor een luchthaven, de promotie van het Van Gogh Museum en een WeChat-verkoopkanaal voor kastechnologie. Ook bouwt het bureau websites en doet het SEO, SEA en e-commerce voor China.

## Diensten

### WeChat-marketing

Opzet en beheer van WeChat-accounts, advertenties, mini-programma's en campagnes rond events.

### Social media in China

Campagnes en aanwezigheid op Weibo, Douyin, Baidu en Little Red Book.

### Cross-border e-commerce

Een webshop of verkoopkanaal in China opzetten, bijvoorbeeld via WeChat.

### Webontwikkeling voor China

Websites bouwen die werken voor Chinese bezoekers en platforms.

### SEO en SEA

Vindbaarheid en advertenties op Chinese zoekplatforms.

### Marktanalyse China

Een eerste beoordeling van je kansen en aanpak voor China-marketing.

## Bronnen

- https://nextportchina.com/

## Doelgroep

- Reizen & toerisme
- Onderwijs

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | +0,10 |
| specialist of full-service | +0,40 |
| hands-on of orchestrator | -0,20 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Paid media
- E-commerce
- Webdevelopment
- Social media-beheer
- Paid social

## Cases

### Jiffy: Driving Adoption of Premium Seedling Substrates in China
*other*

Collaborated with agricultural influencers on Douyin and ran a free trial program; generated strong engagement and visibility, with over 100 farmers applying for the free trial, strengthening Jiffy's brand presence in China.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Free trial applications | Over 100 farmers applied |  |

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=0

### We reached tech sector C-levels through targeted WeChat advertising
*other*

Ran WeChat Moments and Banner ad campaigns targeting C-level executives in China's tech sector to align global brand strategy with local execution; page repeats the challenge statement without a distinct measurable result.

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=1

### Creating Europe's First WeChat Smart Airport Experience
*other*

Built a WeChat Mini Program with pre-order shopping, airport services, and retail offers for Schiphol Airport, bridging the gap with Chinese travellers and generating measurable sales uplift for retail partners along with improved traveler experience through real-time updates.

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=2

### We extended trade show ROI through pre-and-post event WeChat engagement
*other*

Partnered with agricultural influencers to document Lely's automated milking system on Douyin, emphasizing Dutch engineering heritage; videos generated 713K views with thousands of likes and hundreds of comments, increasing system inquiries and brand recognition.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Views on Douyin videos | 713K views |  |

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=3

### We built WeChat sales infrastructure for B2B greenhouse technology
*other*

Built a WeChat Mini Program and optimized Official Account with advertising framework for Ridder, giving the sales team a mobile-accessible presentation tool with data insights; increased visibility and follower growth with an SCRM tracking framework for optimization.

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=4

### Bringing the Van Gogh Museum to Millions of Chinese Art Lovers
*other*

NextportChina was selected by WeChat Channels to produce the first-ever WeChat Channels livestream at a foreign museum (Van Gogh Museum Amsterdam) during COVID-19, featuring top KOLs, real-time audience engagement, and a custom-built animated video.

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=5

### We reach Chinese travellers through high-impact social advertising
*other*

Launched Frankfurt Airport on RedNote focusing on travel topics like transit tips and tax refunds, using data-driven search and feed ads; achieved over 300% follower growth among Chinese travellers within six months with strong CPC and CPF performance.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Follower growth | 300%+ | 6 months |
| CPC | around €2 |  |
| CPF | around €4 |  |

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=6

### BEWITAL Petfood: China Marketing Assessment
*other*

Conducted a comprehensive China marketing assessment for BEWITAL Petfood, evaluating performance across RED, WeChat and Douyin, reviewing past campaigns and budgets, and benchmarking competitors, delivering recommendations on positioning, targeting, and budget allocation.

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=7

### HQ brand control through direct platform ownership
*other*

Established Rymax's direct presence on Douyin and WeChat, localized HQ materials, and produced video campaigns at reseller locations, enabling brand oversight over messaging and content quality without damaging the distributor relationship.

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=8

### Empowering B2B sales with a WeChat product platform
*other*

Hauzer received a WeChat Mini Program for product presentations and sharing in China. The page reports simplified product sharing, more consistent localized communication, and ongoing platform verification and license management.

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=9

### From market entry to ongoing grower engagement in China
*other*

Kekkilä Professional established a brand-controlled digital presence in China, developed localized sales and content assets for distributors, and introduced a brand mascot. The page reports improved brand recognition and a growing owned audience, without giving audience figures.

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=10

### Strengthening HQ brand control through direct platform ownership in China
*other*

Rymax gained direct control over its China messaging, content quality, and performance tracking while maintaining its distributor relationship.

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=11

### Turning digital performance insights into a growth strategy for BEWITAL Petfood
*other*

The China marketing assessment provided an overview of BEWITAL’s online performance, competitor benchmarks, and recommendations on positioning, audience targeting, and budget allocation.

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=12

### WeChat Sales Enablement for B2B Greenhouse Technology in China
*other*

Ridder’s sales team gained a mobile presentation tool for Chinese B2B buyers. The page also reports increased visibility and follower growth from targeted advertising, with a tracking framework to guide optimization.

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=13

### Driving awareness of Lely’s Automated Milking Systems through Douyin industry influencers
*other*

Douyin influencer videos featuring Lely’s milking system generated views and engagement. The page says the campaign increased system inquiries and established brand recognition in China’s agricultural sector.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Views | 713K |  |
| Likes | thousands |  |
| Comments | hundreds |  |

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=14

### Connecting ABB Robotics with c-level audiences through targeted WeChat advertising
*other*

The page describes WeChat advertising aimed at senior decision-makers, but its Results section repeats the challenge and does not report a distinct campaign outcome.

Bron: https://www.marketingburos.nl/api/bureau/nextportchina-bv-600221/source?case=15

## Waar ze over schrijven

22 artikelen over Strategie, 8 over Content marketing, 6 over Paid media.

- [How to Localise Your Company Website for Chinese Customers - NextportChina_Your Strategic Marketing Partner for B2B Growth in China](https://www.nextportchina.com/insights/localise-website-chinese-customers) (6 oktober 2026)
- [China’s Chemical Sector Under the New 2026–2030 Plan and What Changes for International Suppliers - NextportChina_Your Strategic Marketing Partner for B2B Growth in China](https://www.nextportchina.com/insights/china-chemical-sector-2026-2030-international-suppliers) (23 september 2026)
- [What Role Should WeCom Play in Your WeChat B2B Strategy? - NextportChina_Your Strategic Marketing Partner for B2B Growth in China](https://www.nextportchina.com/insights/wecom-b2b-sales-china) (17 september 2026)
- [WeChat Content Strategy for B2B Companies: What to Publish and How to Measure It - NextportChina_Your Strategic Marketing Partner for B2B Growth in China](https://www.nextportchina.com/insights/wechat-content-strategy-for-b2b-companies-china) (15 september 2026)
- [Where Chinese AI Looks: How B2B Brands Can Build GEO Visibility in China - NextportChina_Your Strategic Marketing Partner for B2B Growth in China](https://www.nextportchina.com/insights/insights-chinese-ai-search-b2b-geo-visibility) (10 september 2026)

## Bron

Canonical: https://www.marketingburos.nl/bureau/nextportchina-bv-600221