# Neew

**Locatie:** Amsterdam · **Team:** 4 · **Opgericht:** 2016 · **Bijgewerkt:** 11 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Onafhankelijk creatief bureau in Amsterdam dat strategie en creatie combineert voor merkcampagnes en het laten groeien van merken en bedrijven.

## Wat dit bureau doet

Neew is in 2016 opgericht in Amsterdam als onafhankelijk creatief bureau met een commerciële inslag. Het werkt met strategen die creatief denken en creatievelingen die strategisch denken, en wil ideeën maken die een merk of bedrijf echt verder helpen. Tot het werk horen campagnes als Veganuary voor Meatless Farm, het lidmaatschap van Fit For Free, Lang leve je lijf voor Etos en de lancering van Whoppah. Ook werkte Neew aan merk- en employer-brandingcampagnes voor EY en aan een opfrisbeurt voor La Place.

## Diensten

### Merkstrategie

Strategie op basis van consumenteninzichten, om merken een duidelijke propositie te geven.

### Merkcampagnes

Grote merkideeën en campagnes, zoals de Etos-campagne Lang leve je lijf.

### Lanceringen

Nieuwe merken en diensten de markt in brengen, zoals Whoppah en de datingapp Breeze.

### Merkvernieuwing

Gevestigde merken opnieuw positioneren met een nieuwe propositie, zoals bij La Place.

### Employer branding

Campagnes die laten zien waarom mensen bij een werkgever willen werken, zoals voor EY.

## Bronnen

- https://neew.amsterdam/

## Doelgroep

- Retail & consumer

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,40 |
| specialist of full-service | +0,20 |
| hands-on of orchestrator | +0,50 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Content marketing
- Video
- Creatie & design

## Cases

### Meatless Farm's Veganuary
*other*

Campaign encouraging households to swap meat for a plant-based meal once a week during Veganuary, using humorous creative starring chickens, hams and lambs.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=0

### Fit For Free membership campaign
*other*

Post-lockdown 'Back to fit in 8 weeks' campaign with a flexible, no-commitment membership to lower the barrier for members returning to the gym.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=1

### Jagermeister Summer Jobs
*other*

Repositioned a winter spirits brand for summer by partnering with YoungCapital on a job bank offering roles with music, art and fashion figures, driven entirely with organic reach.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Organic impressions | 6.2M |  |
| Applications received | 1,500+ |  |
| Video views | 1.3M |  |

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=2

### Launching Whoppah
*e-commerce*

Brand positioning, branding, app design and launch campaign for a premium pre-owned design and art marketplace, disrupting the dusty secondhand market.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Downloads in first week | 50,000 |  |
| Active users | 1 million+ |  |

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=3

### Etos 'Lang leve je lijf' brand campaign
*other · 2023*

Mother's Day activation adapting Stef Bos's song 'Papa' into 'Mama', performed by Zoe Low and distributed on TikTok and Instagram to drive user-generated content celebrating mothers.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=4

### EY brand and employer branding campaigns
*professional-services*

Dual-phase campaign: a 'Vol Vertrouwen' brand campaign localizing EY's global platform for the Dutch market, followed by a 'Zeker en Vrij' employer branding campaign targeting graduates and experienced professionals.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=5

### Breeze - the dating app for real dates
*other*

Campaign encouraging users to skip endless messaging and get straight to a real date, leaning into the pratfall effect to make dating feel more genuine and accessible.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=6

### A refresh for La Place
*other · 2024*

New positioning and identity around 'feel-good food', including 'The Good Truck' mobile campaign touring the Netherlands with chef Nick Toet and a mini content series for Instagram and YouTube.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=7

### Norah brand campaign
*other*

Helped fashion retailer Norah move from a functional retailer to an emotionally resonant brand, with a platform celebrating authenticity across brand, Christmas and Spring/Summer campaigns.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=8

### Launching Tony's Chocolonely's new Filled Bars
*other*

A 'reversed pickpocketing' sampling campaign introducing Tony's Chocolonely's new Filled Bars via unexpected placements on trams, at shopping centers and train stations, plus a carnival activation and influencer challenge in Utrecht.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=9

### Launching Tony’s Chocolonely’s new ‘Filled’ Bars
*other*

NEEW introduced Tony’s new Filled bars through a sampling activation that put bars into people’s pockets at trams, shopping centres and train stations, alongside carnival and influencer content.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=10

### Breeze
*other*

NEEW developed a creative campaign route for Breeze that celebrates the imperfect, sometimes awkward experience of real-life dating, with relatable social content and interactive formats.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=11

### The King’s Day Collection
*other*

With fritz-kola and street artist Laser 3.14, NEEW launched a limited-edition King’s Day clothing collection using secondhand orange garments customized with “Unity wears the crown.”

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=12

### Bakers and bananas branding
*other*

NEEW rebranded Sunt as Bakers & Bananas, developing a new positioning, visual identity, packaging and products.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Bananas rescued | 25,000 kilos | every day |

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=13

### Etos brand campaign
*other*

NEEW created Etos’s “Lang leve je lijf” campaign celebrating the human body, as well as a Mother’s Day campaign and song titled “Mama” with singer-songwriter Zoë Low.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=14

### Jägermeister brand campaign
*other*

NEEW developed Jägermeister’s “Berlin in a Bottle” brand campaign and created activations including Jägermeister Summer Jobs and a Derde Kerstdag campaign.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=15

### Etos employer branding
*other*

NEEW translated Etos job benefits into a range of self-care products and communicated them through store displays, print materials, social content and event sampling.

Bron: https://www.marketingburos.nl/api/bureau/neew-bv-665085/source?case=16

## Bron

Canonical: https://www.marketingburos.nl/bureau/neew-bv-665085