# LikeFriends

**Bijgewerkt:** 8 oktober 2026

## Feiten

- **Werkt voor:** Reizen & toerisme, Retail & consumer (Onze afleiding, uit hun site)
- **KvK-nummer:** 55070264 (KvK)
- **Opgericht:** 2012 (KvK)
- **Team:** 11–20 medewerkers (KvK)
- **Plaats:** Amsterdam (KvK)
- **Provincie:** Noord-Holland (KvK)
- **Cases met klant of resultaat:** 12 (Onze afleiding, uit openbare cases)
- **Website:** https://likefriends.nl/ (Openbare bron)
- **Profiel bijgewerkt:** 05-10-2026 (Profielbeheer)

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

LikeFriends is een onafhankelijk creatief bureau in Amsterdam dat merken helpt met verhalen, identiteiten, websites en sociale content.

## Wat dit bureau doet

LikeFriends werkt sinds 2012 vanuit een voormalige garage aan een Amsterdamse gracht. Het bureau werkte onder meer aan de website van Cinéart, het Moxy Guestbook voor Moxy Hotels en een campagne voor ASICS rond de GEL-QUANTUM. Het bureau noemt zichzelf 'people first' en wil dat merken en mensen op een eerlijke, open manier met elkaar omgaan. Daarbij ligt de nadruk op echte verhalen boven verzonnen verhalen.

## Diensten

### Merkverhalen

Echte verhalen waar mensen over praten, als basis voor je merkcommunicatie.

### Merkidentiteit

Naming, positionering en visuele identiteit, zoals bij Oneself en Joppie.

### Websites en platforms

Merkwebsites en digitale platforms, bijvoorbeeld voor Cinéart en AC Hotels by Marriott.

### Campagnes

Creatieve campagnes met een duidelijk idee, zoals voor Under Armour, ASICS en Allego.

### Social content

Creatieve content voor sociale media en door gebruikers gemaakte content, zoals Moxycam.

## Bronnen

- https://likefriends.nl/

## Doelgroep

- Reizen & toerisme
- Retail & consumer

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,50 |
| specialist of full-service | -0,20 |
| hands-on of orchestrator | +0,40 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Content marketing
- PR & communicatie
- Webdevelopment
- Social media-beheer
- Creatie & design

## Cases

Deze cases documenteert het bureau zelf. Of het werk goed was, beoordelen wij niet.

### Cinéart brand website redesign
Likefriends designed and built a new website platform for art house film distributor Cinéart, showcasing its film portfolio to industry clients and consumers with curated imagery and easy access to trailers.

Openbare bron: https://www.marketingburos.nl/api/bureau/likefriends-550702/source?case=0

### AC Hotels by Marriott — brand website & AC Unpacked platform
Likefriends built a new brand website and content platform, AC Unpacked, featuring stories from entrepreneurs and creatives, plus social media strategy, to prepare AC Hotels by Marriott for international expansion.

Openbare bron: https://www.marketingburos.nl/api/bureau/likefriends-550702/source?case=1

### Under Armour — Earn Your Armour athlete challenge campaign
Likefriends ran an online challenge campaign for Under Armour's Performance Baselayer launch across the UK and Germany, driving amateur athletes to log an extra 2800 miles running, 2100 extra push-ups and 3500 kg extra lifted.

| KPI | Waarde | Periode |
| --- | --- | --- |
| extra miles run by athletes | 2800 miles |  |
| extra push-ups done by athletes | 2100 |  |
| extra weight lifted by athletes | 3500 kg |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/likefriends-550702/source?case=2

### ASICS — The Comfort Of Confidence campaign \(GEL-QUANTUM\)
*2019*

Likefriends led strategy, creative direction and production for ASICS' global 'The Comfort Of Confidence' campaign around the GEL-QUANTUM line, spanning social content, asics.com, digital advertising, retail materials and a mobile video asset, launched in 2019.

Openbare bron: https://www.marketingburos.nl/api/bureau/likefriends-550702/source?case=3

### Allego — Kids in Charge experiential EV campaign
Likefriends created an experiential campaign for EV-charging company Allego in which children sat in the driver's seat of an electric vehicle that 'came to life' to talk with them about the future of sustainable mobility.

Openbare bron: https://www.marketingburos.nl/api/bureau/likefriends-550702/source?case=4

### Joppie — brand identity refresh
Likefriends refreshed sauce brand Joppie's identity with a new logo referencing the product itself, a 'Vers Lekker' brand promise, and a visual style system rolled out across communications, including the 'Beetje Pittig' variant campaign.

Openbare bron: https://www.marketingburos.nl/api/bureau/likefriends-550702/source?case=5

### Moxy Hotels — Moxy Guestbook & Moxycam UGC platform
Likefriends built the Moxy Guestbook, a user-generated-content platform for Marriott's Moxy Hotels, plus Moxycam, a branded iPad in-hotel device encouraging guests to share authentic experiences to Instagram.

Openbare bron: https://www.marketingburos.nl/api/bureau/likefriends-550702/source?case=6

### Oneself — naming, positioning and identity for at-home health tests
Likefriends developed the brand positioning, name and visual identity for Oneself, a new e-commerce venture selling at-home health tests, under the tagline 'your health in your hands'.

Openbare bron: https://www.marketingburos.nl/api/bureau/likefriends-550702/source?case=7

### Amsterdam UMC — digital reception platform
Likefriends built a digital reception for Amsterdam UMC, the academic medical center formed from the merger of AMC and VUmc.

Openbare bron: https://www.marketingburos.nl/api/bureau/likefriends-550702/source?case=8

### Randstad — Human Forward internal campaign
Likefriends built an integrated internal campaign introducing Randstad's 'Human Forward' positioning: a live event for 3000 employees, an employee documentary, a mobile storytelling web app, and 6000 personalized coffee-table books distributed to clients and candidates.

| KPI | Waarde | Periode |
| --- | --- | --- |
| employees at live event | 3000 |  |
| personalized books produced | 6000 |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/likefriends-550702/source?case=9

### Lay's — Crunchfunding co-created summer track
Likefriends created a collaborative platform letting Dutch youth co-create a summer music track with the Lay's brand community; the finished track was released on Spotify and distributed to fans.

Openbare bron: https://www.marketingburos.nl/api/bureau/likefriends-550702/source?case=10

### RRS — Bijrijder mechanic app for employer branding
Likefriends built the Bijrijder app for RRS, the Netherlands' largest sewage repair and maintenance service, giving field mechanics team knowledge, gamified badges and regular content; the app is used by over 300 RRS mechanics as part of an employer-branding initiative.

| KPI | Waarde | Periode |
| --- | --- | --- |
| mechanics using the app | 300+ |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/likefriends-550702/source?case=11

## Bron

Canonical: https://www.marketingburos.nl/bureau/likefriends-550702