# Imagine People

**Bijgewerkt:** 10 oktober 2026

## Feiten

- **Werkt voor:** Retail & consumer, Financiële dienstverlening (Onze afleiding, uit hun site)
- **KvK-nummer:** 63429535 (KvK)
- **Opgericht:** 2007 (KvK)
- **Team:** 6–10 medewerkers (KvK)
- **Plaats:** Utrecht (KvK)
- **Provincie:** Utrecht (KvK)
- **Cases met klant of resultaat:** 20 (Onze afleiding, uit openbare cases)
- **Website:** https://imaginepeople.nl/ (Openbare bron)
- **Profiel bijgewerkt:** 05-10-2026 (Profielbeheer)

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Videopartner uit Utrecht die organisaties helpt communiceren met video en animatie, van bedrijfsfilms en livestreams tot wervings- en herkomstvideo's.

## Wat dit bureau doet

Imagine People maakt sinds 2007 vanuit Utrecht video en animatie voor organisaties. Het bureau werkte onder meer aan een livestream voor het EBN Energieontbijt 2022, een promotievideo voor het Nederlandse paviljoen op Expo 2020 en een campagne rond het Brunel Solar Team in Parijs. Ook maakten ze herkomstvideo's voor Lidl en Five Guys en wervingsvideo's voor Klaverblad Verzekeringen en Specsavers. Voor die producties werkt het bureau samen met talent uit de eigen community. Op de site staat dat een bedrijfsvideo op je homepage in ongeveer een minuut je kernwaarden en positionering duidelijk moet maken.

## Diensten

### Bedrijfsvideo

Een korte film die laat zien waar je organisatie voor staat en wat je onderscheidt.

### Animatie en explanimations

Geanimeerde video's om een idee, product of dienst helder uit te leggen.

### Livestream en eventvideo

Videoproductie rond evenementen, zoals livestreams, conference openers en keynotes.

### Wervings- en herkomstvideo's

Video's voor recruitment en voor het vertellen van de herkomst van producten.

### Videoformats

Terugkerende videoseries en pakketten voor wie regelmatig content wil publiceren.

## Bronnen

- https://imaginepeople.nl/

## Doelgroep

- Retail & consumer
- Financiële dienstverlening

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,40 |
| specialist of full-service | +0,60 |
| hands-on of orchestrator | +0,60 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Content marketing
- Video

## Cases

Deze cases documenteert het bureau zelf. Of het werk goed was, beoordelen wij niet.

### EBN Energieontbijt 2022 — livestream production
*2022*

Imagine People produced the livestream Energieontbijt 2022 event at Amare, which reached 500 viewers throughout the Netherlands.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Livestream viewers | 500 | 2022 |

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=0

### Nuna Goes Olympic — Brunel Solar Team Paris campaign
*Professional services · 2024*

Video content on the Nuna solar car at Paris Olympic locations reached 700,000 views on the main video and 1.2 million unique viewers overall, with 5x more engagement than typical posts.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Main video views | 700,000 |  |
| Total campaign reach | 1\.2 million unique viewers |  |
| Engagement vs. typical posts | 5x |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=1

### Expo 2020 Dutch Pavilion promotional video
*Overheid & semi-publiek · 2020*

Imagine People wrote, scripted and produced a promotional video for the Dutch Pavilion at Expo 2020 Dubai for the Ministry of Foreign Affairs, completed within 4 days.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Production turnaround | 4 days |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=2

### HBUFC pro bono video content
*Non-profit & goede doelen*

Imagine People donated video production time to HBUFC, a South African good cause, to make the organisation visible to a broader audience.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=3

### Lidl herkomstvideo — product origin series
*Retail, e-commerce & consumentenmerken*

Imagine People produced a video series showing Lidl consumers visiting the entrepreneurs and origins behind Lidl products, for transparent sourcing communication.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=4

### Klaverblad Verzekeringen recruitment video
*Financiële dienstverlening*

Imagine People created a recruitment video for Klaverblad Verzekeringen built on authentic employee testimonials instead of scripted corporate messaging.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=5

### Specsavers 'Je bent meer dan je baan' recruitment campaign
*Retail, e-commerce & consumentenmerken*

Imagine People produced a recruitment video campaign for Specsavers, including 15-second social cutdowns, which drove extra traffic to the campaign landing page.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=6

### Five Guys herkomstvideo — potato sourcing
*Food, dranken & horeca*

Imagine People produced an origin video for Five Guys showing that potatoes served worldwide, including in the UAE, are sourced from the Netherlands, used as in-restaurant narrowcasting content.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=7

### PLUS zoekt het uit — Too Good To Go
*Retail, e-commerce & consumentenmerken*

Imagine People produced an episode of PLUS's recurring 'Pluspraat' video series about the Too Good To Go food-waste partnership, aimed at engaging entrepreneurs and consumers.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=8

### Keesing Media Group corporate video
*Media & uitgeverij*

Imagine People combined video and animation to tell the history, products and people of Keesing Media Group; the client said the video succeeded even beyond national borders.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=9

### Heinz wall 57
*Food, dranken & horeca*

Imagine People developed a creative concept and documented the Wall 57 project, from its early ideas through its installation at the Heinz Innovation Center in Nijmegen.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=10

### PLUS loket lokaal animatie
*Retail, e-commerce & consumentenmerken*

Imagine People and Job, Joris en Marieke created a distinctive animation for PLUS’s Loket Lokaal initiative, which supports local activities with campaign materials.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=11

### EBN Energieontbijt 2022 Casevideo
*2022*

Imagine People supported the EBN Energieontbijt livestream from Amare in The Hague, providing behind-the-scenes production for a smooth broadcast.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Livestream viewers | 500 kijkers | during the event |

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=12

### Home of innovation, creation and technology
*Overheid & semi-publiek*

Imagine People produced a telecom film to position Gemeente Den Haag as a capital of innovation, creation and technology, using aerial shots and light streams to represent connectivity.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=13

### Five Guys - herkomstvideo
*Food, dranken & horeca*

Imagine People produced a video showing the potato’s journey for Five Guys; the video is used for narrowcasting in restaurants worldwide.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=14

### In gesprek met Leon
*Financiële dienstverlening*

Imagine People made a business portrait of Leon, an equity partner at Deloitte, discussing his work and collaboration with Van Lanschot to show the bank’s relevance to business professionals.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=15

### Animatie Gebruiksvisie waterrecreatie BTS
*Overheid & semi-publiek*

Imagine People and Sketchworks worked on a water-recreation animation for Provincie Fryslân; this page shows behind-the-scenes production from storyboard to animation.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=16

### Zuivelpak Commercial 2021
*Food, dranken & horeca · 2021*

Imagine People and Schuttelaar & Partners made a Zuivelpak commercial about product shelf life after the THT date. The online commercial was shown, among other places, on RTLXL.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=17

### IRIS commercial
Imagine People worked with Capgemini and the Dutch rowing and swimming federations to promote IRIS, a tool for storing elite-sports data and sharing performance indicators with athletes and coaches.

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=18

### 100 jaar luchtvaart BTS
Imagine People produced a three-minute video about 100 years of aviation in the Netherlands, serving as the opener for an event at EYE in Amsterdam.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Aviation history covered | 100 jaar |  |
| Video duration | 3 minuten |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/imagine-people-634295/source?case=19

## Bron

Canonical: https://www.marketingburos.nl/bureau/imagine-people-634295