# HLO Branding Agency

**Locatie:** 's-Gravenhage · **Team:** 4 · **Opgericht:** 2008 · **Bijgewerkt:** 8 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

HLO is een strategisch branding- en designbureau in Den Haag voor merken in food, green, health en lifestyle, van strategie tot verhaal en uitingen.

## Wat dit bureau doet

HLO werkt sinds 2008 vanuit 's-Gravenhage aan merken in food, green, health en lifestyle. Het bureau bouwt voort op ervaring in \(inter\)nationale retail en kijkt bij communicatie naar de mens achter zowel zakelijke als consumentenklanten. Tot de cases horen de rebranding van Daylr van detoxdrank naar dagelijkse welzijnskeuze, de nieuwe positionering van kweker Anthura en de rebranding van het cateringconcept Smaakchef \(Albron\). Voor Hazera leverde de campagne "Huib" een click-through rate op die 600% boven gemiddeld lag, met de helft van het budget.

## Diensten

### Merkstrategie

Je merk \(her\)positioneren en een heldere basis leggen voor wat het wil zijn voor je doelgroep.

### Merkidentiteit en design

Een herkenbare identiteit en visuele uitstraling, inclusief verpakkingsontwerp voor consumentenproducten.

### Storytelling en content

Het verhaal van je merk vertalen naar content, video en animatie.

### Campagnes en activatie

Merkcampagnes en activatie, onder meer in de winkel, om je doelgroep te bereiken.

### Webdesign

Een website die past bij je merk en je verhaal online zichtbaar maakt.

## Bronnen

- https://hlobranding.com/

## Doelgroep

- Retail & consumer

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,50 |
| specialist of full-service | +0,60 |
| hands-on of orchestrator | +0,50 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Content marketing
- Video
- Webdevelopment
- Creatie & design

## Cases

Deze cases documenteert het bureau zelf. Of het werk goed was, beoordelen wij niet.

### Abin: repositioning an accountancy firm around companionship and teamwork
*Professional services*

New brand strategy, identity and video storytelling repositioned Abin as "more than just an accounting firm," helping it attract both entrepreneurs and qualified employees after struggling with hiring across its three offices.

Openbare bron: https://www.marketingburos.nl/api/bureau/hlo-branding-agency-273248/source?case=0

### Smaakchef \(Albron\): rebranding a care-facility catering concept
*Food, dranken & horeca · 2024*

Rebranding Smaakchef, Albron's healthcare catering concept, with new brand strategy, identity and storytelling led to the brand winning the Horecava Innovation Award 2024 for its renewed versatility and social relevance.

Openbare bron: https://www.marketingburos.nl/api/bureau/hlo-branding-agency-273248/source?case=1

### Anthura: revitalizing an 80-year-old orchid and anthurium breeder's brand
HLO revitalized Anthura's brand identity to align with its business strategy, moving the narrative beyond product-only messaging to integrate mission and vision, and delivered a brand book and toolkit for ongoing brand management.

Openbare bron: https://www.marketingburos.nl/api/bureau/hlo-branding-agency-273248/source?case=2

### Beasy: branding a digital lunch-delivery concept for company restaurants
*Food, dranken & horeca*

New brand strategy, story and creative concept for Beasy, a digital-first alternative to external take-out for office lunches, shifted employee habits back toward eating in company restaurants.

Openbare bron: https://www.marketingburos.nl/api/bureau/hlo-branding-agency-273248/source?case=3

### Daylr: rebranding a vegetable-juice line from "detox drink" to daily wellness choice
New name, brand identity and website repositioned Daylr's vegetable juices away from a "detox or doctor's remedy" image toward a daily wellness choice, with a go-to-market strategy starting in hospitality before consumer retail.

Openbare bron: https://www.marketingburos.nl/api/bureau/hlo-branding-agency-273248/source?case=4

### Flamefix: repositioning a biodegradable wood-protection product
Brand strategy, storytelling and identity work repositioned Flamefix as the first fully biodegradable wood impregnation product protecting against fire and rot, clarifying its indoor/outdoor product line despite patent-holder complications with the name.

Openbare bron: https://www.marketingburos.nl/api/bureau/hlo-branding-agency-273248/source?case=5

### Frank & Franky: launching an online outdoor-plant shop's brand
*Retail, e-commerce & consumentenmerken*

New brand identity, strategy and storytelling for Frank & Franky, an online plant shop with a garden configurator tool, built around "bringing nature to your doorstep" and readied the brand for launch.

Openbare bron: https://www.marketingburos.nl/api/bureau/hlo-branding-agency-273248/source?case=6

### Hazera: "Huib" campaign drives 600% above-average click-through rate on half the budget
A 360-degree brand campaign for onion-seed breeder Hazera, introducing the character "Huib," achieved a click-through rate 600% above the global average and a cost per view 60% lower than expected, on only half the budget.

| KPI | Waarde | Periode |
| --- | --- | --- |
| click-through rate vs. global average | 600% above the global average |  |
| cost per view vs. expected | 60% lower than expected |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/hlo-branding-agency-273248/source?case=7

### Heineken: an on-brand PICOS retail-execution toolkit
*Food, dranken & horeca*

HLO built a comprehensive on-brand toolkit making Heineken's PICOS retail-execution strategy accessible and easy to apply, letting Heineken teams assess and improve retail execution consistently across every channel.

Openbare bron: https://www.marketingburos.nl/api/bureau/hlo-branding-agency-273248/source?case=8

### Junis: unifying 90+ acquired daycare locations under one brand
*Zorg & welzijn*

Brand strategy, creative concept and employer-branding work unified childcare provider Junis's 90+ previously separately-named acquired daycares under a single brand voice, including a 90-second brand video and employee co-creation sessions.

Openbare bron: https://www.marketingburos.nl/api/bureau/hlo-branding-agency-273248/source?case=9

## Waar ze over schrijven

20 artikelen over Branding, 10 over Strategie, 5 over Creatie & design.

- [Accessible design isn’t optional](https://hlobranding.com/insights/accessible-design-isnt-optional)
- [AI, AI, AI...](https://hlobranding.com/insights/ai-human-machine-in-co-creation)
- [At HLO, we believe employer branding is about connecting vision to daily practice.](https://hlobranding.com/insights/at-hlo-we-believe-employer-branding-is-about-connecting-vision-to-daily-practice)
- [Employer branding gaat over de verbinding van visie tot dagelijkse praktijk.](https://hlobranding.com/insights/bij-hlo-geloven-we-dat-employer-branding-gaat-over-de-verbinding-van-visie-tot-dagelijkse-praktijk)
- [Coming up with a brand name: emotions versus strategy](https://hlobranding.com/insights/brand-name)

## Bron

Canonical: https://www.marketingburos.nl/bureau/hlo-branding-agency-273248