# GoodKarma Agency

**Locatie:** Amsterdam · **Team:** 13 · **Opgericht:** 2021 · **Bijgewerkt:** 16 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

GoodKarma uit Amsterdam bouwt merken en webshops, van strategie en branding tot Shopify-ontwikkeling, e-mailmarketing in Klaviyo en groei.

## Wat dit bureau doet

GoodKarma is in 2021 opgericht en zit in Amsterdam. Het bureau werkt voor merken als AG1, Blundstone, Biosil en Clay & Glow, op het kruispunt van branding, content en commerce. Je vindt er strategie, creatie en techniek onder één dak: van merkontwikkeling en content tot Shopify-development, e-mailmarketing op Klaviyo en betaalde campagnes op Google en Meta. Op de blog schrijft het bureau vooral over e-commerce, conversie-optimalisatie en paid media.

## Diensten

### Strategie en branding

Merkontwikkeling en strategisch advies voor merken die zich willen onderscheiden.

### Contentcreatie

Content en campagnebeeld voor merken, ook voor gebruik in advertenties.

### Shopify-development

Ontwikkeling en doorlopende ondersteuning van Shopify-webshops.

### E-mailmarketing

E-mailmarketing opgezet en beheerd op Klaviyo.

### Paid social en paid search

Beheer van campagnes op Google en Meta.

### CRO en UX/UI-design

Conversie-optimalisatie en ontwerp van de gebruikerservaring van je webshop.

## Bronnen

- https://goodkarma.agency/

## Doelgroep

- E-commerce

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | +0,00 |
| specialist of full-service | +0,15 |
| hands-on of orchestrator | -0,15 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Content marketing
- E-mail marketing

## Cases

### AG1
*other*

GoodKarma creates and optimises locally resonant ad creatives for AG1 in the Netherlands, building on prior experience localizing Stanley 1913's launch across Europe. Ongoing creative strategy work aimed at fueling growth.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=0

### Anna+Nina
*other*

GoodKarma helps iconic lifestyle brand Anna+Nina elevate performance marketing, balancing brand and performance through CRO, paid social, paid search, UX/UI design and development.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=1

### Ateljé
*other*

After viral fame from being featured on Netflix's Emily in Paris, Ateljé engaged GoodKarma to scale business and revenue via a holistic mix of performance marketing, creative strategy, and email marketing automations.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=2

### Biosil
*other · 2023*

GoodKarma revitalized Biosil's brand identity, creating a cohesive master layout and visual system across 11 products in 3 product lines (beauty, health, performance), including packaging, color system, typography, icons, and photography guidance for international markets.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=3

### Blundstone
*other*

GoodKarma supports Blundstone with Shopify migration, optimising email marketing, and reaching new audiences via paid social.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=4

### Bundleboon
*other · 2022*

GoodKarma led a complete rebrand for Bundleboon, including new proposition, look and feel, character design, physical assets, and a new Shopify site, resulting in strong growth in conversion rate, reduced customer acquisition cost, and a large increase in orders.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Conversion rate | +28% |  |
| Customer acquisition cost | -35% |  |
| No. of orders | +527% |  |

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=5

### Clay & Glow
*other*

GoodKarma supports Dutch skincare brand Clay & Glow by rebuilding their email marketing strategy with focus on personalisation, automation and deliverability.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=6

### Colourful Rebel
*other · 2022*

GoodKarma migrated Colourful Rebel's webshop from WooCommerce to Shopify Plus in a six-week sprint, improving backend, website, checkout and order process, later upgrading to Online Store 2.0 and integrating Klaviyo for email marketing, driving growth per founder testimonial.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=7

### Daily Paper
*other*

GoodKarma serves as full-service ecommerce partner for Daily Paper, covering paid social, paid search, CRO, development, UX/UI design and email marketing to support their next phase of growth.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=8

### Danish Chef
*other · 2024*

GoodKarma worked with the iconic Dutch snack brand Danish Chef to make the brand future-proof and ready for the next generation with a more fun experience.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=9

### Essenza Home
*other · 2026*

GoodKarma is working with Essenza Home on paid social and creative strategy. The page reports no client-specific results.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=10

### POM Amsterdam
*other*

GoodKarma used RFM segmentation to restructure POM Amsterdam's existing email flows. The page reports higher revenue per recipient for abandoned cart and abandoned checkout flows.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Abandoned Cart revenue per recipient | 21.3% | year on year |
| Abandoned Checkout revenue per recipient | 14.4% |  |

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=11

### Storio group
*other · 2026*

GoodKarma is working with Storio group on paid social strategy and creative production. The page reports no client-specific results.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=12

### Stanley
*other · 2022*

GoodKarma worked on conversion optimisation, lead generation and creative strategy for Stanley in Europe. The page reports increases in add-to-cart rate, subscriber list growth and ROAS, and says all Quenchers sold out in the EU within 24 hours.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Add-to-cart rate increase | +302% |  |
| Subscriber list growth | +360% |  |
| ROAS increase on new ad content | +400% |  |

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=13

### Vondels
*other · 2026*

GoodKarma refreshed Vondels' brand and migrated its webshops to a unified Shopify Plus storefront. The page reports B2B revenue growth, replacement of three legacy webshops, and sales across 46 countries from one platform.

| KPI | Waarde | Periode |
| --- | --- | --- |
| B2B revenue vs. prior year | +14% | vs. prior year |
| Legacy webshops replaced | 3 legacy webshops replaced by 1 unified storefront |  |
| Countries selling from one platform | 46 countries |  |

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=14

### Zielinski & Rozen
*other*

The page identifies Zielinski & Rozen as a client and lists development as a service, but provides no project details or outcomes.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=15

### O My Bag
*other · 2025*

GoodKarma redesigned three core pages for O My Bag, including its collection page, product detail page and Our Story page. The page describes the design approach but reports no measured results.

Bron: https://www.marketingburos.nl/api/bureau/goodkarma-agency-bv-828480/source?case=16

## Waar ze over schrijven

16 artikelen over E-commerce, 7 over Conversion Rate Optimization (CRO), 6 over Paid media.

- [Shopify, Klaviyo & Gorgias: August 2026 Updates](https://goodkarma.agency/blog/ecom-industry-news-september)
- [AI in Ecommerce: What Actually Matters | GoodKarma](https://goodkarma.agency/blog/everyones-talking-about-ai-in-ecommerce-most-of-it-is-noise-heres-what-actually-matters)
- [August 2026 Paid Social Acquisition Recap | GoodKarma](https://goodkarma.agency/blog/julys-paid-social-updates-what-to-act-on-what-to-watch-what-can-wait)
- [June 2026 Ecommerce Recap | GoodKarma](https://goodkarma.agency/blog/june-ecommerce-recap)
- [Low-Cost, High-Return Ecommerce Tactics Right Now | GoodKarma](https://goodkarma.agency/blog/low-cost-high-return-tactics-to-focus-on-right-now)

## Bron

Canonical: https://www.marketingburos.nl/bureau/goodkarma-agency-bv-828480