# G2K

**Bijgewerkt:** 10 oktober 2026

## Feiten

- **Werkt voor:** Media & uitgeverij, Non-profit & overheid, Professional services (Onze afleiding, uit hun site)
- **KvK-nummer:** 02050049 (KvK)
- **Opgericht:** 1992 (KvK)
- **Team:** 11–20 medewerkers (KvK)
- **Plaats:** Groningen (KvK)
- **Provincie:** Groningen (KvK)
- **Cases met klant of resultaat:** 20 (Onze afleiding, uit openbare cases)
- **Website:** https://g2k.nl/ (Openbare bron)
- **Profiel bijgewerkt:** 26-10-2026 (Profielbeheer)

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

G2K is een brand design agency met studio's in Amsterdam en Groningen dat strategie, identiteit, campagnes en websites maakt voor merken en organisaties.

## Wat dit bureau doet

Voor DVHN en LC ontwikkelde G2K een strategisch platform met de campagne 'Dit nieuws gaat over jou', inclusief twee campagnefilms. Voor Groningen Bereikbaar maakte het bureau een nieuwe merkidentiteit. Het posterwerk voor het Groninger Museum won zilver bij de European Design Awards. G2K bestaat al ruim 25 jaar en werkt met een team van 20+ ontwerpers, strategen, projectmanagers en producers vanuit Amsterdam en Groningen. Het bureau noemt zichzelf een design agency 'guided by reality'. Tot de eerdere projecten horen onder meer Forum Groningen, TRIP Advocaten Notarissen, Noordhoff en Ophtec.

## Diensten

### Merkstrategie

Een strategisch platform en positionering voor merken en organisaties.

### Merkidentiteit en rebranding

Nieuwe of vernieuwde visuele identiteiten, zoals voor Groningen Bereikbaar en Ophtec.

### Campagnes en film

Campagnes en campagnefilms voor online, buitenreclame en bioscoop.

### Websites en digital design

Ontwerp en ontwikkeling van websites en digitale uitingen.

### Motion design

Bewegend beeld als onderdeel van merk en communicatie.

## Bronnen

- https://g2k.nl/
- https://g2k.nl/about

## Doelgroep

- Media & uitgeverij
- Non-profit & overheid
- Professional services

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,50 |
| specialist of full-service | +0,30 |
| hands-on of orchestrator | +0,60 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Content marketing
- Video
- Webdevelopment
- Creatie & design

## Cases

Deze cases documenteert het bureau zelf. Of het werk goed was, beoordelen wij niet.

### Bureau Buitendienst brand identity
*Professional services · 2021*

G2K designed a dynamic identity system for placemaking agency Bureau Buitendienst, combining rational typography with colorful shapes; the work won Silver at the European Design Awards 2021.

| KPI | Waarde | Periode |
| --- | --- | --- |
| European Design Award | Silver | 2021 |

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=0

### Forum Groningen visual identity
*Media & uitgeverij*

G2K created the visual identity and design system for Forum Groningen's 11-floor cultural venue; the venue drew over 1 million visitors in its first three months of operation.

| KPI | Waarde | Periode |
| --- | --- | --- |
| visitors | 1 million+ | first 3 months of operation |

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=1

### TRIP Advocaten Notarissen rebrand
*Professional services*

G2K rebranded TRIP, a law firm with offices in every provincial capital of the Northern Netherlands and over 80 specialists, developing a new linear design system, color palette, photography and content tone.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=2

### Ixly brand identity for people-analytics platform
*Tech, software & IT*

G2K developed a brand strategy and identity for Ixly, a people-analytics and organizational-development platform, creating a cohesive visual system across its digital touchpoints.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=3

### Wyzer brand transformation and Academy sub-brand
*Professional services*

G2K led a full brand transformation for Wyzer, a public-sector recruitment and development organization with over 30 years of experience and 1,500 professionals, including a new visual identity, campaign, website and a dedicated Wyzer Academy sub-brand.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=4

### Q-link public transport brand positioning
G2K positioned Groningen's Q-link bus network as an 'above-ground metro', building a visual identity around color-coded lines and a new communication strategy to attract both existing riders and car commuters.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=5

### Noordhoff hybrid brand and design system
*Media & uitgeverij*

G2K refreshed the brand identity of educational publisher Noordhoff \(founded 1836\) and built a design system supporting its hybrid brand and communication strategy as the parent brand gained more prominence.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=6

### Ophtec rebrand for lens manufacturer
*Zorg & welzijn*

G2K carried out a full rebrand for Ophtec, a decades-old intraocular lens manufacturer with a global presence, covering brand strategy, positioning and a new visual identity.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=7

### XITE brand refresh for global music platform
*Media & uitgeverij · 2023*

With partner Wunder, G2K refreshed XITE's brand identity around the promise 'See Your Music', building new idents, formats and a flexible grid system for the streaming platform; the refresh launched at the end of 2023.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=8

### Cohedron parent-brand identity system
*Professional services*

G2K created a visual identity and design system for Cohedron, a parent brand for a group of subsidiaries operating across government, non-profit and for-profit sectors in the Netherlands.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=9

### To the Moon and Back
*Non-profit & goede doelen*

G2K created a unifying event identity for a day of concerts, talks and special events at Amsterdam’s A’DAM Tower. Proceeds support War Child.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=10

### Gasunie
G2K refreshed Gasunie’s visual identity, including its visual system, colours, typeface, illustration style and photography guidelines, and developed campaigns based on the refreshed identity.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=11

### Niemeyer
*Bouw & vastgoed*

G2K worked with Niemeyer on its strategy, vision and identity, positioning the site as an open urban district and developing a flexible visual identity.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=12

### Hip Hop Is
*Media & uitgeverij*

G2K collaborated with Groninger Museum on the art direction and design of the Hip Hop Is exhibition.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=13

### WearWear
*Retail, e-commerce & consumentenmerken*

G2K developed WearWear’s name and brand identity. The second-hand fashion store opened its doors on April 10 and also functions as a community space.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=14

### HBO ICT
*Onderwijs*

G2K created the “The world is ICT. Just study it.” campaign and developed a new brand identity for HBO ICT to present ICT in a new light to prospective students.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=15

### Vive
*Financiële dienstverlening*

G2K positioned Vive around the core idea “Future Money,” for its pension, investing and wealth-management offering.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=16

### De Nieuwe Kolk
*Media & uitgeverij*

G2K developed a brand strategy and renewed De Nieuwe Kolk’s identity, including its wordmark, brand voice, typography and motion, around the pay-off “Zin in!”.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=17

### Wadden Sea World Heritage Centre \(WEC\)
*Reizen, toerisme & recreatie*

G2K created a visual identity for WEC across its exhibitions, marketing, research programmes, merchandise, hospitality and wayfinding, including signage for the building.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=18

### Duurzaam Groningen
*Overheid & semi-publiek*

G2K brought several single-subject sites together into one portal for information and inspiration on sustainable living, backed by an awareness and recognizability campaign.

Openbare bron: https://www.marketingburos.nl/api/bureau/g2k-bv-205004/source?case=19

## Bron

Canonical: https://www.marketingburos.nl/bureau/g2k-bv-205004