# fightclub agency

**Bijgewerkt:** 31 oktober 2026

## Feiten

- **Werkt voor:** Reizen & toerisme (Onze afleiding, uit hun site)
- **KvK-nummer:** 68121547 (KvK)
- **Opgericht:** 2017 (KvK)
- **Team:** 6–10 medewerkers (KvK)
- **Plaats:** Breda (KvK)
- **Provincie:** Noord-Brabant (KvK)
- **Cases met klant of resultaat:** 24 (Onze afleiding, uit openbare cases)
- **Website:** https://fightclubagency.com/ (Openbare bron)
- **Profiel bijgewerkt:** 13-07-2026 (Profielbeheer)

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Digitaal en creatief bureau uit Breda dat strategie, campagnes en techniek combineert voor B2B- en B2C-merken, ook als jouw team al eigen mensen heeft.

## Wat dit bureau doet

Fightclub is in 2017 opgericht en zit in Breda. Een van de cases laat zien hoe de kosten per lead voor Korian Home Care met 53% omlaag gingen en de efficiëntie van leads verdubbelde. Bij een premium reisaanbieder in Scandinavië zakten die kosten met 75% door automatisering. Het bureau werkt voor B2B en B2C en combineert langetermijnstrategie met campagnes en experimenten. Ander werk gaat over een online showroom voor Vermeulen, het verhaal van Hulphond Nederland en een virtuele pasfunctie met AI. Je kunt het team ook naast je eigen mensen laten werken. Op de blog schrijven ze vooral over growth marketing, strategie en contentmarketing.

## Diensten

### Digitale strategie

Langetermijnstrategie voor merken in B2B en B2C, als basis voor campagnes en keuzes.

### Growth marketing

Campagnes en experimenten gericht op meetbare resultaten, zoals lagere kosten per lead.

### Creatieve concepten

Merkverhalen en creatieve ideeën, bijvoorbeeld voor Hulphond Nederland.

### Tech- en weboplossingen

Digitale toepassingen zoals een online showroom of een AI-pasfunctie.

### Samenwerking met jouw team

Experts die jouw team versterken of naast je eigen mensen meewerken.

## Bronnen

- https://fightclubagency.com/

## Doelgroep

- Reizen & toerisme

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,10 |
| specialist of full-service | +0,00 |
| hands-on of orchestrator | +0,40 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- SEO
- Paid media
- Content marketing
- PR & communicatie
- Paid search \(SEA\)
- Webdevelopment
- Creatie & design
- Paid social

## Cases

Deze cases documenteert het bureau zelf. Of het werk goed was, beoordelen wij niet.

### How Korian Home Care cut CPL by 53% and doubled lead efficiency
*Zorg & welzijn · 2025*

Fightclub took over Korian Home Care's lead generation campaigns across Meta and Search, solving tracking limitations via Lead Form Ads, filtering out job-seeker traffic, and enrolling the client in Google Ad Grants, resulting in significantly reduced cost-per-lead and more efficient, qualified traffic over 2025-2026.

| KPI | Waarde | Periode |
| --- | --- | --- |
| CPL reduction 2025 to 2026 | 53% |  |
| Overall CPL reduction 2025 to now | 47% |  |
| CPL drop by end of 2025 | 50\.47% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=0

### Scaling Scandinavia: How automation cut CPL by 75% for a premium travel operator
*Reizen, toerisme & recreatie*

Fightclub streamlined campaign management for a small performance team by using catalog campaigns, boosting organic posts, and reusing existing content, reducing workload while increasing creative variety and improving CTR and CPL.

| KPI | Waarde | Periode |
| --- | --- | --- |
| CTR increase | up to 250% |  |
| CPL decrease | up to 75% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=1

### Creating an online showroom for Vermeulen
*Bouw & vastgoed*

Fightclub redesigned Vermeulen's website in Framer, shifting from a transactional sales funnel to an aspirational digital showroom that reflects the premium quality of their wellness sanctuaries, aiming to filter for serious clients and improve brand alignment.

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=2

### An award-winning shift: How we transformed Hulphond Nederland's story
*Non-profit & goede doelen · 2025*

Fightclub built a national 360° campaign around the concept 'uitgelaten' for Hulphond Nederland, unifying six types of assistance dogs under one emotional platform; the campaign was a finalist and placed 3rd in the charity category at the 2025 de Ster Gouden Loeki awards.

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=3

### AI Virtual Try-On: from pixel to fitting
*Retail, e-commerce & consumentenmerken*

Fightclub developed an AI-driven virtual try-on tool for Odette Lunettes, allowing users to upload a selfie and try on frames online, driving try-ons and purchase intent without any paid advertising budget.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Try-ons in week 1 | 355 |  |
| Frames available 7 days after launch | 100+ |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=4

### How Mora & Bockie De Repper created a new item on the menu
*Food, dranken & horeca*

Fightclub created the 'Boxstaef' campaign pairing Mora's brand mascot Cora with influencer Bockie De Repper, spanning video, OOH and an exhibition stand, generating significant social media buzz and claiming a new spot in the Belgian frituur landscape.

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=5

### From soft flooring to a tool for creative expression
*Industrie & maakindustrie*

Fightclub repositioned Modulyss from a classic carpet producer to a design-driven creative partner via the 'Modulyss, Without Limits' campaign, shifting brand conversation from manufacturing to creative partnership with architects and designers.

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=6

### Evolving a global software leader into a visionary, future-proof brand
*Tech, software & IT*

Fightclub delivered a complete rebranding for Mediagenix, introducing a 'glitch' design concept and new logo to reposition the company as a visionary, future-proof global software leader ready for further expansion.

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=7

### Optimizing a solid foundation to scale homeowner lead generation
*Industrie & maakindustrie · 2024*

Fightclub optimized Reynaers Aluminium's existing Google and Meta lead generation setup through technical tracking improvements, Performance Max activation, and continuous experimentation, surpassing the client's initial growth expectations for the year without increasing budget.

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=8

### From complexity to clarity: a long-term performance partnership with Helloprint
*Retail, e-commerce & consumentenmerken*

Fightclub developed automated reporting and improved Helloprint’s product feed and campaign setup. The page says weekly manual reporting work was eliminated, but does not quantify the time saved.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Time spent on weekly reporting before the work | over 4 hours | every week |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=9

### AI virtueel passen: van pixel tot pasvorm
*Retail, e-commerce & consumentenmerken*

Fightclub launched an AI virtual try-on tool for Odettes Lunettes. It recorded 355 try-ons in its first week, with more than 100 frames available.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Try-ons | 355 | week 1 |
| Frames available | 100+ |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=10

### Namenenzo wins turnover & returns
*Retail, e-commerce & consumentenmerken · 2020*

NamenEnzo’s results included increased revenue and transactions year over year. A checkout split URL test also increased revenue per visitor.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Revenue change | \+29.4% | Q1 + Q2 2020 vs Q1 + Q2 2019 |
| Transactions change | \+30.6% | Q1 + Q2 2020 vs Q1 + Q2 2019 |
| Revenue per visitor increase in split URL test | 8\.03% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=11

### Subaru Solterra: Disrupting Tradition with Atypical Creative
*Retail, e-commerce & consumentenmerken*

Fightclub created a digital-first campaign for the Subaru Solterra and expanded it across the BeNeLux for the Outdoor Days campaign. The campaign generated impressions and leads and achieved a 14.2% teaser video view rate.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Teaser video view rate | 14\.2% |  |
| Impressions | 3 million | across the BeNeLux region |
| Leads | 300 |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=12

### CRO team doubles funnel ratio for towbar installation
*Retail, e-commerce & consumentenmerken · 2024*

Fightclub implemented CRO changes for Trekhaakmontage.nl, raising the funnel ratio from 1.9% in Q4 2023 to 3.9% in Q1 2024.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Funnel ratio | 3\.9% | Q1 2024, up from 1.9% in Q4 2023 |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=13

### Een bekroonde omslag: hoe we het verhaal van Hulphond Nederland transformeerden
*Non-profit & goede doelen · 2025*

Fightclub developed a national 360° campaign for Hulphond. The campaign was a Ster Gouden Loeki 2025 finalist and placed third in the charity campaigns category.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Placement in the charity campaigns category | 3e plaats | Ster Gouden Loeki 2025 awards |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=14

### A future-proof website
*Onderwijs · 2020*

Fightclub worked with LKQ’s Automotive Academy on online marketing and developed a new website in 2020. The page attributes increases in sessions and Facebook followers to relevant content distributed via social media.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Sessions | \+ 656% |  |
| Users | \+ 340% |  |
| Followers | \+ 1.200% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=15

### Circle8 Pioneer in the Dutch staffing market
*Professional services · 2024*

Fightclub ran 34 campaigns for Circle8. Comparing Q1 2023 with Q1 2024, CPM decreased while average session duration and visitor numbers increased.

| KPI | Waarde | Periode |
| --- | --- | --- |
| CPM decrease | 55% | Q1 2023 to Q1 2024 |
| Increase in average session duration | 16\.67% | Q1 2023 to Q1 2024 |
| Increase in visitor numbers | 39% | Q1 2023 to Q1 2024 |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=16

### HHP wins low budget leads!
*Retail, e-commerce & consumentenmerken*

Fightclub used ad scheduling based on hourly and weekly performance to reduce the cost per lead. After six weeks, CPL had fallen from €20 to an average of €12.50 and ultimately reached the €10 target, a total reduction of 50%.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Total CPL reduction | 50% | after six weeks |
| CPL reached | €10 | after six weeks |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=17

### Building one scalable platform for international B2B growth.
*Retail, e-commerce & consumentenmerken*

Fightclub built a Shopify Plus platform and a connector to Elka Pieterman’s legacy systems. Belgium launched first, with the platform managing the full catalogue and customer pricing; rollout to other countries was underway.

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=18

### Fightclub pushes Liège Syrup to the top of the shelf
*Food, dranken & horeca*

Fightclub created a multi-channel campaign for Luikse Siroop / Sirop de Liège to broaden awareness and highlight uses beyond bread. The campaign generated impressions, reach, landing-page visits, and social likes.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Impressions | 20,4 m. | in total |
| Unique profiles reached | 7,6 m |  |
| Landing-page clicks | 35\.000 |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=19

### Bison wins brand awareness!
*Retail, e-commerce & consumentenmerken*

A multi-channel campaign aimed at younger audiences increased paid-ad impressions and brand awareness while reducing cost per view, compared with the previous year.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increase in paid-ad impressions | 130% | compared to the previous year, with the same budget |
| Reduction in cost-per-view \(CPV\) | 50% | compared to the previous year |
| Increase in brand awareness | 30% | as measured by a brand lift study |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=20

### Ontdek hoe je de e-commerce omzet exponentieel kunt verhogen met Growth Marketing.
*Zorg & welzijn*

Fightclub implemented a growth marketing approach for Multipharma. Monthly revenue increased from €43,2K in June to €111,2K in September, and monthly transactions grew from 922 to 2.376 in less than four months.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increase in monthly revenue | 157% | from June to September |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=21

### Flesjewijn wins automated revenue
*Retail, e-commerce & consumentenmerken*

Fightclub implemented Klaviyo marketing automation for Flesjewijn. Within one year, Klaviyo generated more than 60% revenue growth compared with the previous Mailchimp performance; 43% of the total came from automated flows, without increasing the budget.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Revenue growth compared with previous Mailchimp performance | more than 60% | within one year |
| Revenue from automated flows | 43% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=22

### Empowering Pon Power’s digital presence.
*Industrie & maakindustrie*

Fightclub developed a standalone website for Pon Power, with a user journey designed to support lead generation. The page claims improved lead conversion, traffic, and engagement but gives no figures.

Openbare bron: https://www.marketingburos.nl/api/bureau/fightclub-bv-681215/source?case=23

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## Waar ze over schrijven

12 artikelen over Strategie, 9 over Paid media, 9 over SEO.

- [Strategy over execution: marketers guide \| Fightclub Benelux](https://fightclubagency.com/insights/strategy-over-execution-the-changing-role-of-the-marketer)
- [How AI Overviews and AI Mode Are Transforming Google Search](https://fightclubagency.com/insights/ai-google-search)
- [Data-Driven Marketing: What It Is and Why It Works](https://fightclubagency.com/insights/insights-what-data-driven-marketing-why)
- [How to write strategic objectives – A detailed guide with examples](https://fightclubagency.com/insights/insights-write-strategic-objectives-detailed-guide-exahttps-fightclubagency-com-mples)
- [LinkedIn Posting Strategy: 10 Techniques That Work](https://fightclubagency.com/insights/insights-post-linkedin)

## Bron

Canonical: https://www.marketingburos.nl/bureau/fightclub-bv-681215