# DotControl

**Locatie:** Rotterdam · **Team:** 49 · **Opgericht:** 2014 · **Bijgewerkt:** 16 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

DotControl is een datagedreven creatief bureau uit Rotterdam dat websites, apps en campagnes bouwt en blijft optimaliseren voor merken en organisaties.

## Wat dit bureau doet

DotControl werd in 2014 opgericht in Rotterdam en werkt inmiddels met ruim 70 mensen vanuit Rotterdam, Amsterdam, Heerlen en Willemstad op Curaçao. Het team bestaat uit creatives, developers en growth hackers. Het bureau bouwt digitale producten en ervaringen, van concept tot oplevering en daarna continue optimalisatie. Ontwerpkeuzes baseren ze naar eigen zeggen op data en op de ervaringen van echte klanten, niet op aannames. Tot de cases horen Profuomo, Nationale Bioscoop Bon, Priva, ParkBee, APG en Dura Vermeer. Als opdrachtgevers noemt DotControl onder meer National Geographic, Eredivisie, Talpa, Nederlandse Loterij, DPG Media en Microsoft.

## Diensten

### Digitale strategie

Een online strategie en conceptontwikkeling als basis voor jouw digitale doelen.

### Visueel en interactieontwerp

Het ontwerp van websites, apps en campagnes, van uiterlijk tot gebruik.

### Webdevelopment

Websites en webapplicaties bouwen, inclusief front-end en hosting.

### App- en softwareontwikkeling

Mobiele apps en maatwerksoftware ontwikkelen voor jouw product of dienst.

### Contentmarketing

Content maken en inzetten om jouw doelgroep online te bereiken.

### Growth hacking

Op basis van data testen en optimaliseren om online conversie te verbeteren.

## Bronnen

- https://dotcontrol.com/

## Doelgroep

- Media & uitgeverij

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | +0,20 |
| specialist of full-service | -0,20 |
| hands-on of orchestrator | +0,20 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- SEO
- Content marketing
- Webdevelopment
- Creatie & design
- Growth marketing

## Cases

### Profuomo – A Layered Campaign Strategy for E-commerce Growth
*other · 2022*

Through a data-driven layered campaign strategy on paid advertising channels (SEA and Social), DotControl helped Profuomo meet their Q4 2022 revenue target almost precisely (+0.08% vs. target) while achieving it with 20% less media spend than budgeted.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Revenue vs. target | +0,08% | Q4 2022 |
| Cost reduction (media spend) | 20% less costs | Q4 2022 |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=0

### Nationale Bioscoop Bon – From Physical Card to Digital E-commerce Experience
*other*

DotControl redesigned the Nationale Bioscoop Bon from a physical gift card into an immersive digital e-commerce platform, resulting in improved conversion, interaction and average voucher spend.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increased conversion | +29% |  |
| Increased interaction | +7% |  |
| Average voucher spend | +15% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=1

### Priva – An Online Environment for Growth
*other*

DotControl delivered a new digital platform and elevated visual brand identity for Priva, improving discoverability of solutions and customer journeys. No quantified KPIs were published on the page.

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=2

### WordSmint (Smint) – The AI Hip-Hop App That Boosts Confidence
*other*

DotControl developed WordSmint, an AI-based app using Dutch hip-hop artists to help young people boost self-esteem. The app achieved strong engagement metrics within its first month.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Average engagement in the app | 7.26 mins | First month |
| Average users per day | 500 | First month |
| Total Beats played in the app | 20,400 | First month |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=3

### ParkBee – Turning a Start-up into a Grown-up
*other*

DotControl developed a new digital strategy and advertising assets for ParkBee. The campaign met ParkBee's 30% occupancy target within the first two weeks, and drove significant growth in subscriptions and transactions.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Active Subscriptions | +11% |  |
| Subscription from Submissions | +49,5% |  |
| Transactions via marketing campaigns | +8,23% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=4

### APG – Pension News Made Accessible to Anyone
*other*

DotControl built a mobile-first corporate platform for APG that revitalised their digital identity and made pension content accessible and engaging for all stakeholders, growing reach and external content pickup.

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=5

### IDH SourceUp – A Sustainable Supply Chain in One Platform
*other*

DotControl built the SourceUp platform for IDH, linking sustainable supply chain sources with interested parties. The platform achieved strong early engagement metrics within the first three months.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Visitors in the first 3 months | 400+ | First 3 months |
| Compacts Published | 11 | First 3 months |
| Average time spent on site by registered users | 8.5 mins | First 3 months |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=6

### Dura Vermeer – From a Rich History to a Bright Future
*other*

DotControl redesigned Dura Vermeer's corporate website using a flexible component-based platform built on Umbraco, resulting in significant improvements in time on page, vacancy views and engagement score.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Time on page | +35% |  |
| Vacancy views | +16% |  |
| Engagement score | +44% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=7

### Post Corona Post – A Campaign for Perspective
*other*

In collaboration with Studio Hallelujah, DotControl launched postcoronaposts.com — a simple website and digital billboard campaign encouraging people to share what they will do after the pandemic, to restore perspective and positive thinking. No quantified KPIs were published on the page.

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=8

### Terra Incognita
*other*

DotControl turned Laurens ten Dam’s personal routes and notes into an interactive experience with a film, live notes, routes and bonus content. The page reports views, visitors and visitor activity within 7 days.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Views | 44.274 | 7 days |
| Visitors | 2.164 | 7 days |
| Visitors were active | 51% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=9

### Elroq, Paper, Scissors
*other*

DotControl created an interactive, camera-based rock-paper-scissors game to support the launch of Škoda’s Elroq, alongside a nationwide roadshow and social campaign. The page reports visitor, game and newsletter opt-in totals.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Unique visitors | 80,000 |  |
| Total games played | 8,610 |  |
| Newsletter opt-ins | 1,746 |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=10

### 24Kitchen
*other · 2019*

DotControl worked with 24Kitchen on SEO, content and technical optimisations, as well as conversion rate optimisation. For 2019 vs. 2018, the page reports growth in organic visitors, organic users and pageviews by organic users.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Growth in organic visitors | 20% | 2019 vs. 2018 |
| Lift in the total number of organic users | 28% | 2019 vs. 2018 |
| Increase in total pageviews by organic users | 29% | 2019 vs. 2018 |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=11

### An e-commerce platform packed with surprises
*other*

DotControl worked with Nationale Bioscoop Bon on a redesigned e-commerce platform that transformed its physical gift card into a customisable digital experience. The page reports increases in conversion, interaction and average voucher spend.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increased conversion | +29% |  |
| Increased interaction | +7% |  |
| Average voucher spend | +15% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=12

### The more the Merrier
*other*

DotControl developed a customisable webshop skin for DPG Media’s brands, implemented across 13 different webshops. The page describes ongoing A/B and multivariate testing, without reporting measured performance results.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Webshops translated to the skin | 13 different webshops |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=13

### A mission to Give colour to ambitions
*other*

DotControl created a component-based corporate website for Dura Vermeer to bring its operating companies, projects and people together. The page reports improvements in time on page, vacancy views and engagement score.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Time on page | +35% |  |
| Vacancy views | +16% |  |
| Engagement score | +44% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=14

### Transform an innovative start-up to a Grown up
*other*

DotControl developed a digital strategy and campaign assets for ParkBee. The page states that the campaign met ParkBee’s 30% occupancy target in its first two weeks and reports increases in active subscriptions, subscriptions from submissions and transactions via marketing campaigns.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Active Subscriptions | +11% |  |
| Subscription from Submissions | +49,5% |  |
| Transactions via marketing campaigns | +8,23% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=15

### Leading the market of Sustainable tech today & tomorrow
*other*

DotControl provided Priva with a new digital platform and visual brand, reorganised content to improve discoverability, and added page navigation and a step-by-step contact module. The page does not report measured results.

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=16

### From data to delivery
*other · 2022*

DotControl developed a data-driven e-commerce and paid advertising strategy for Profuomo. For Q4 2022, the page reports revenue almost precisely meeting the target, sessions exceeding the target and media spend below forecast.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Revenue vs Target | +0,08% | Q4 2022 |
| Sessions vs Target | +8,61% | Q4 2022 |
| Costs (media spend) compared with forecast | 20% less | Q4 2022 |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=17

### Click, clack and slide
*other*

DotControl teamed up with Yeaz! to create a digital business loan application system. The page says Yeaz! reached its target within a few months and reports new clients, conversion and performance against its initial target.

| KPI | Waarde | Periode |
| --- | --- | --- |
| New happy clients | 1000 | within just a few months |
| Conversion | 98% |  |
| Yeaz! initial target | 3,5x |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=18

### Nationale Bioscoopbon – From Physical Card to Digital E-commerce Experience
*other*

DotControl rebuilt the Nationale Bioscoopbon into a fully personalised digital e-commerce platform, resulting in improved conversion, interaction and average voucher spend.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increased conversion | +29% |  |
| Increased interaction | +7% |  |
| Average voucher spend | +15% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=19

### Priva – A Guiding, Immersive and Progressive Corporate Website
*other*

DotControl created a new digital platform and elevated visual brand for Priva to improve discoverability of solutions, knowledge and contact information for sustainable urban delta technology.

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=20

### Smint / WordSmint – The AI Hip-Hop App That Boosts Confidence
*other*

DotControl developed WordSmint, the world's first AI-based app using famous Dutch rappers to help young people boost their self-esteem, sponsored by Smint. The app achieved strong engagement metrics within its first month.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Average engagement in the app | 7.26mins | First month |
| Average users per day | 500 | First month |
| Total Beats played in the app | 20,400 | First month |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=21

### ParkBee – Transforming a Start-up into a Grown-up
*other*

DotControl developed a new digital strategy and diverse advertising assets for ParkBee, meeting their 30% occupancy marketing objective in the first two weeks of the new campaign and driving subscription and transaction growth.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Active Subscriptions | +11% |  |
| Subscription from Submissions | +49,5% |  |
| Transactions via marketing campaigns | +8,23% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-group-bv-603196/source?case=22

## Waar ze over schrijven

5 artikelen over Creatie & design, 5 over Strategie, 5 over Webdevelopment.

- [Why Reddit Advertising is a huge untapped opportunity | DotControl](https://dotcontrol.com/blog/why-reddit-advertising-is-a-huge-untapped-opportunity)
- [10 prompt engineering techniques to unlock creativity | DotControl](https://dotcontrol.com/blog/10-prompt-engineering-techniques-to-unlock-creativity)
- [Google’s search engine is under pressure: AI Is turning everything upside down](https://dotcontrol.com/blog/google-s-search-engine-is-under-pressure-ai-is-turning-everything-upside-down)
- [Nearly 90% of video ads will be made with AI by next year: here’s what this means | DotControl](https://dotcontrol.com/blog/why-90-of-video-ads-will-be-ai-powered-by-2026)
- [What is Agentic AI and what can you do with it?](https://dotcontrol.com/blog/what-is-agentic-ai-and-what-can-you-do-with-it)

## Bron

Canonical: https://www.marketingburos.nl/bureau/dotcontrol-group-bv-603196