# DotControl

**Locatie:** Rotterdam · **Team:** 17 · **Opgericht:** 2001 · **Bijgewerkt:** 16 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

DotControl is een datagedreven digitaal bureau uit Rotterdam dat websites, apps en campagnes bedenkt, bouwt en blijft optimaliseren.

## Wat dit bureau doet

DotControl is sinds 2001 gevestigd in Rotterdam en werkt met ruim 70 mensen, van creatieven en developers tot growth hackers. Het bureau heeft ook kantoren in Amsterdam, Heerlen en Willemstad op Curaçao. Klanten zijn onder meer National Geographic, Eredivisie, Talpa, Nederlandse Loterij en DPG Media. Het bureau bouwt websites, apps, games en campagnes, van concept tot oplevering en daarna doorlopende optimalisatie. Beslissingen baseert het op data en op ervaringen van echte klanten. Uit het werk springen onder meer een corporate website voor Priva, een e-commercecampagne voor Profuomo en een app voor Smint.

## Diensten

### Digitale strategie

Strategie voor je online doelen, als basis voor concept en uitvoering.

### Concept en design

Conceptontwikkeling, visueel ontwerp en interaction design voor digitale producten.

### Web- en softwareontwikkeling

Websites en softwareoplossingen bouwen, inclusief front-end en applicaties.

### Appontwikkeling

Mobiele apps ontwikkelen voor iOS en Android.

### Content marketing

Content bedenken en maken om je online doelen te ondersteunen.

### Growth hacking

Data gebruiken om online conversie en groei stap voor stap te verbeteren.

## Bronnen

- https://dotcontrol.com/

## Doelgroep

- Media & uitgeverij

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | +0,30 |
| specialist of full-service | +0,10 |
| hands-on of orchestrator | +0,40 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- SEO
- Content marketing
- Webdevelopment
- Creatie & design
- Growth marketing

## Cases

### Profuomo – A Layered Campaign Strategy for E-commerce Growth
*other · 2022*

DotControl delivered a data-driven e-commerce strategy using a layered See-Think-Do-Care campaign on paid advertising channels (SEA & Social), meeting the ambitious Q4 2022 revenue target within +0.08% while spending 20% less on media costs.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Revenue target vs actual | +0,08% vs. the target | Q4 2022 |
| Cost savings (media spend) | 20% less costs (media spend) | Q4 2022 |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=0

### Nationale Bioscoopbon – From Physical Card to Digital E-commerce Experience
*other*

DotControl rebuilt the Nationale Bioscoopbon into a fully personalised digital e-commerce platform, resulting in improved conversion, interaction and average voucher spend.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increased conversion | +29% |  |
| Increased interaction | +7% |  |
| Average voucher spend | +15% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=1

### Priva – A Guiding, Immersive and Progressive Corporate Website
*other*

DotControl created a new digital platform and elevated visual brand for Priva to improve discoverability of solutions, knowledge and contact information for sustainable urban delta technology.

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=2

### Smint / WordSmint – The AI Hip-Hop App That Boosts Confidence
*other*

DotControl developed WordSmint, the world's first AI-based app using famous Dutch rappers to help young people boost their self-esteem, sponsored by Smint. The app achieved strong engagement metrics within its first month.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Average engagement in the app | 7.26mins | First month |
| Average users per day | 500 | First month |
| Total Beats played in the app | 20,400 | First month |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=3

### ParkBee – Transforming a Start-up into a Grown-up
*other*

DotControl developed a new digital strategy and diverse advertising assets for ParkBee, meeting their 30% occupancy marketing objective in the first two weeks of the new campaign and driving subscription and transaction growth.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Active Subscriptions | +11% |  |
| Subscription from Submissions | +49,5% |  |
| Transactions via marketing campaigns | +8,23% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=4

### APG – Pension News Made Accessible to Anyone
*other*

DotControl built a mobile-first corporate platform for APG that revitalised their digital identity and made pension content accessible and engaging for all stakeholders, growing reach and external content pickup.

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=5

### IDH SourceUp – A Sustainable Supply Chain in One Platform
*other*

DotControl built the SourceUp platform for IDH, linking sustainable supply chain sources with buyers, with strong early engagement after launch.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Visitors in the first 3 months | 400+ | First 3 months |
| Compacts Published | 11 |  |
| On average time spent on site by registered users | 8.5 mins |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=6

### Dura Vermeer – From a Rich History to a Bright Future
*other*

DotControl redesigned Dura Vermeer's corporate website using a flexible component-based platform backed by data research, significantly improving time on page, vacancy views and engagement.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Time on page | +35% |  |
| Vacancy views | +16% |  |
| Engagement score | +44% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=7

### Post Corona Post – A Campaign for Perspective
*other*

DotControl and Studio Hallelujah launched postcoronaposts.com, a campaign website where people could share what they would do after the pandemic, with posts featured on digital billboards to give people a positive perspective.

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=8

### Terra Incognita
*other*

DotControl created an interactive experience combining a film with Laurens ten Dam’s notes, routes and stories. The page reports views, visitors and active visitors.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Views | 44.274 | in 7 days |
| Visitors | 2.164 | in 7 Days |
| Visitors Were Active | 51% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=9

### Elroq, Paper, Scissors
*other*

DotControl built a camera-based, gesture-driven game to launch the Škoda Elroq, supported by a roadshow and social campaign. The page reports visitor, gameplay and newsletter opt-in totals.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Unique visitors | 80,000 |  |
| Total games played | 8,610 |  |
| Newsletter opt-ins | 1,746 |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=10

### 24Kitchen
*other · 2019*

DotControl worked with 24Kitchen on SEO, content, technical optimisations and conversion rate optimisation. The page reports increased organic users, pageviews and time spent on a page.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Lift in the total number of organic users | 28% | 2019 vs. 2018 |
| Increase in total pageviews by organic users | 29% | 2019 vs. 2018 |
| Average time they would spend on a page | 39% | 2019 vs. 2018 |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=11

### An e-commerce platform packed with surprises
*other*

DotControl produced a new e-commerce platform that turned the Nationale Bioscoop Bon into a customisable digital gift experience. The page reports increases in conversion, interaction and average voucher spend.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increased conversion | +29% |  |
| Increased interaction | +7% |  |
| Average voucher spend | +15% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=12

### The more the Merrier
*other*

DotControl developed a customisable webshop skin for DPG Media’s brands, implemented across 13 different webshops. The page describes ongoing A/B and multivariate testing, without reporting measured performance results.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Webshops translated to the skin | 13 different webshops |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=13

### A mission to Give colour to ambitions
*other*

DotControl and RockBoost worked with Dura Vermeer on its corporate website and project websites, with further optimisation. The page reports gains in time on page, vacancy views and engagement score.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Time on page | +35% |  |
| Vacancy views | +16% |  |
| Engagement score | +44% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=14

### Transform an innovative start-up to a Grown up
*other*

DotControl created a digital strategy and campaign assets for ParkBee. The page says the campaign met its 30% occupancy target in its first two weeks and reports increases in subscriptions and transactions.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Occupancy target | 30% | first two weeks of the new campaign |
| Active Subscriptions | +11% |  |
| Subscription from Submissions | +49,5% |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=15

### Leading the market of Sustainable tech today & tomorrow
*other*

DotControl provided Priva with a new digital platform and visual brand, and reorganised content to improve discoverability. The page does not report measured results.

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=16

### From data to delivery
*other · 2022*

DotControl developed a data-driven e-commerce strategy and paid advertising campaigns for Profuomo. The page reports that the Q4 revenue target was nearly met, sessions exceeded target, and costs were lower than forecast.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Revenue vs Target | +0,08% | Q4 2022 |
| Sessions vs Target | +8,61% | Q4 2022 |
| Costs (media spend) than forecasted | 20% less | Q4 2022 |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=17

### Click, clack and slide
*other*

DotControl designed and built Yeaz!’s digital loan application platform. The page says Yeaz! reached its target within a few months and reports new clients, conversion and performance against its initial target.

| KPI | Waarde | Periode |
| --- | --- | --- |
| New happy clients | 1000 | within just a few months |
| Conversion | 98% |  |
| Initial target | 3,5x |  |

Bron: https://www.marketingburos.nl/api/bureau/dotcontrol-243154/source?case=18

## Waar ze over schrijven

5 artikelen over Creatie & design, 5 over Strategie, 5 over Webdevelopment.

- [Why Reddit Advertising is a huge untapped opportunity | DotControl](https://dotcontrol.com/blog/why-reddit-advertising-is-a-huge-untapped-opportunity)
- [10 prompt engineering techniques to unlock creativity | DotControl](https://dotcontrol.com/blog/10-prompt-engineering-techniques-to-unlock-creativity)
- [Google’s search engine is under pressure: AI Is turning everything upside down](https://dotcontrol.com/blog/google-s-search-engine-is-under-pressure-ai-is-turning-everything-upside-down)
- [Nearly 90% of video ads will be made with AI by next year: here’s what this means | DotControl](https://dotcontrol.com/blog/why-90-of-video-ads-will-be-ai-powered-by-2026)
- [What is Agentic AI and what can you do with it?](https://dotcontrol.com/blog/what-is-agentic-ai-and-what-can-you-do-with-it)

## Bron

Canonical: https://www.marketingburos.nl/bureau/dotcontrol-243154