# Das Buro

**Locatie:** Rotterdam · **Team:** 10 · **Opgericht:** 2013 · **Bijgewerkt:** 8 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Das Buro is een creatieve studio in Rotterdam die merkidentiteit, branding en campagnes ontwikkelt voor onder meer theaters, culturele instellingen en horeca.

## Wat dit bureau doet

Das Buro werkt sinds 2013 vanuit Rotterdam en bouwt merken uit: van een huisstijl voor restaurant Celest in de Zalmhaven tot een herpositionering voor het Mondriaan Fonds. Ook Luxor Theater, Kunstmin in Dordrecht en telematicabedrijf Moove staan in het portfolio. De studio beschrijft zichzelf als een klein, strategisch team van denkers, ontwerpers en marketeers. Ze brengen de identiteit van een merk in kaart, werken die uit en leggen het verhaal vast binnen de organisatie. Daarnaast maken ze campagnes, zoals 'The House of 100' voor radiozender 100%NL en de lancering van Portlantis.

## Diensten

### Merkstrategie

Je merkidentiteit ontdekken, ontwikkelen en beschrijven, zodat het verhaal binnen je organisatie vastligt.

### Merkidentiteit en huisstijl

Ontwerp van een visuele identiteit voor bedrijven, instellingen en artiesten, zoals bij een albumproject.

### Herpositionering en merkvernieuwing

Een bestaand merk opnieuw positioneren of verversen, zoals bij een cultuurfonds en een theater.

### Campagnes en lanceringen

Campagnes en lanceringen die een merk of locatie onder de aandacht brengen bij een gerichte doelgroep.

### Merkactivatie

Events en ervaringen waarmee consumenten een merk beleven.

### Contentstrategie

Contentformats die passen bij je merkwaarden, doelen en doelgroep.

## Bronnen

- https://dasburo.nl/

## Doelgroep

- Non-profit & overheid

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,55 |
| specialist of full-service | +0,40 |
| hands-on of orchestrator | +0,50 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Strategie
- Creatie & design

## Cases

### Visual identity for Dinand Woesthoff album 'Luck of Birth'
*media · 2022*

Das Buro created the visual identity for musician Dinand Woesthoff's album Luck of Birth, using a cube motif as a recurring symbol across album artwork, music videos and live performances to express how perception shapes self-image.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=0

### Brand identity for Kunstmin theater in Dordrecht
*other*

Das Buro delivered strategy development, visual identity and collateral design for Kunstmin, Schouwburg en Energiehuis, a theater organisation in Dordrecht, using a ribbon motif to connect diverse creators and residents.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=1

### Brand positioning and identity for telematics company Moove
*saas*

Das Buro developed brand positioning, brand DNA and visual identity for Moove, a telematics and fleet management company, using modular brick design elements and character illustrations to give data a human face for international growth.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=2

### Brand identity for Celest restaurant in Rotterdam's Zalmhaven
*other*

Das Buro created brand positioning, visual and verbal identity, and collateral for Celest, a high-altitude restaurant and cocktail bar on the 57th-58th floors of Rotterdam's Zalmhaven tower, drawing on celestial and astronomical imagery.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=3

### 'The House of 100' campaign for 100%NL radio station
*media · 2024*

Das Buro developed 'The House of 100', a brand campaign for Mediahuis's 100%NL radio station using a house metaphor with physical set design, photography and launch materials to reinforce the tagline '100%NL Makes Your Day'.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=4

### Brand repositioning for Mondriaan Fonds arts funding body
*other · 2024*

Das Buro repositioned Mondriaan Fonds, a Dutch visual arts and cultural heritage funding organisation, developing a new strategy and visual identity to make the fund more open, diverse and accessible, including a redesigned application experience.

| KPI | Waarde | Periode |
| --- | --- | --- |
| annual investment in visual arts | approximately €30 million |  |
| applications processed | over 2,500 | per year |
| applicants supported | nearly 1,000 |  |

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=5

### Brand refresh for Luxor Theater Rotterdam
*other*

Das Buro refreshed Luxor Theater's brand identity, repositioning it as 'the podium for the city' with a dynamic pointer-shaped visual system to reflect its evolution into a social meeting place for Rotterdam residents.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=6

### Launch campaign for Portlantis experience center, Rotterdam
*other · 2025*

Das Buro built the launch campaign for Havenbedrijf Rotterdam's Portlantis experience center at Maasvlakte 2, including a 'Sirens of Portlantis' teaser activation, outdoor advertising, school competitions and a theatrical opening event in March 2025.

| KPI | Waarde | Periode |
| --- | --- | --- |
| public unaware of predecessor visitor center FutureLand | 69% |  |

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=7

### Market entry brand strategy for Enterprise car rental in NL
*other · 2022*

Das Buro developed a growth strategy for Enterprise's Netherlands market entry, covering brand diagnosis, positioning and a multi-year campaign plan combining brand awareness and sales activation across six campaign flights focused on Amsterdam.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=8

### Rebrand campaign for Pinkpop festival's 2026 edition
*other · 2026*

Das Buro developed a future-ready, motion-first brand identity and campaign for Pinkpop, the world's oldest continuously running open-air pop festival, launched alongside the 2026 lineup reveal featuring The Cure, Foo Fighters and Twenty One Pilots.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=9

### Brand identity for Je Goed Recht free legal aid initiative
*professional-services*

Das Buro developed brand positioning, visual identity and collateral for Stichting Je Goed Recht, a Rotterdam social enterprise offering free legal assistance, with multilingual digital platforms and approachable storefront signage.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=10

### Rotterdam Festivals
*other*

Das Buro rebuilt Rotterdam Festivals’ brand architecture, repositioned both brands, and created new visual identities. The project also included an internal-branding roadmap and onboarding plan.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=11

### Mondriaan Fonds
*other*

Das Buro developed a brand positioning, communication strategy, and visual identity for the Mondriaan Fund, and collaborated on a website redesign focused on improving the application process and user experience.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=12

### Pinkpop
*other · 2026*

Das Buro created a motion-first visual identity and introduced it with a campaign alongside the 2026 line-up reveal.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=13

### Luxor Theater Rotterdam
*other*

Das Buro created a flexible visual identity for Luxor Theater, designed to work across digital, print, outdoor, and venue settings and support the theater’s evolving role in Rotterdam.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=14

### Amsterdamse Poort
*other*

Das Buro created an adaptable visual identity for Amsterdamse Poort, including a distinctive typographic system and animation, for use by local businesses and community initiatives.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=15

### KETEL 1
*other*

Das Buro developed a brand plan and refreshed KETEL 1’s verbal and visual identity. It also created the KETEL 1 Hard Lemonade campaign and the Shake-off competition, which attracted over 120 participants.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Participants in the KETEL 1 – Shake off competition | Over 120 participants |  |

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=16

### Enterprise Car Rental & Sharing
*other*

Das Buro developed and executed a short- and long-term growth strategy for Enterprise in the Netherlands, including a multi-channel campaign plan combining outdoor and online activity.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=17

### Celest
*other*

Das Buro developed a visual and verbal brand identity for Celest, using astronomical illustrations and poetic language to express the restaurant’s high-altitude dining concept.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=18

### Portlantis
*other · 2025*

Das Buro developed Portlantis’s launch campaign, key visual, and sound identity, with outdoor and digital activity leading up to the experience center’s opening in March 2025.

Bron: https://www.marketingburos.nl/api/bureau/das-buro-bv-571117/source?case=19

## Bron

Canonical: https://www.marketingburos.nl/bureau/das-buro-bv-571117