# Dapper Rhinos

**Locatie:** Rotterdam · **Team:** 60 · **Opgericht:** 2019 · **Bijgewerkt:** 16 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Dapper Rhinos is een growth- en demand generation-bureau uit Rotterdam dat B2B-bedrijven helpt aan inbound leads en pipeline, met content, paid media en data.

## Wat dit bureau doet

Voor Aexus, een Nederlands sales-bureau voor techbedrijven, groeide een onderschat inbound-kanaal uit tot 43 gesloten deals in 10 maanden. Bij Bluebird, een recruitmentbureau voor SaaS, leverde de samenwerking in een jaar meer dan 60 inbound leads op. Dapper Rhinos werd in 2019 opgericht en zit in Rotterdam. Het bureau werkt vooral voor B2B-bedrijven: van SaaS en dienstverleners tot hardware. Denk aan Bedrijfsfitness Nederland, Channext, Levellr en FOCUS-ON. Dapper werkt daarbij samen met het marketingteam dat je zelf al hebt, en geeft ook training in demand generation.

## Diensten

### Content & creatie

Content en creatieve uitingen voor B2B-doelgroepen, bedoeld om zichtbaar te blijven bij je ideale klanten.

### Paid media & performance

Campagnes op betaalde kanalen zoals paid social en search, gericht op leads en pipeline.

### Data & meting

Inzicht in wat je marketing oplevert, zodat je resultaten kunt volgen en bijsturen.

### Demand team

Een toegewijd team van B2B-marketeers dat aan jouw groeidoelen werkt.

### Demand gen training

Workshop waarin je zelf leert hoe demand generation werkt.

## Bronnen

- https://dapper.agency/
- https://www.dapper.agency/cases
- https://www.dapper.agency/cases/aexus
- https://www.dapper.agency/cases/bluebird
- https://www.dapper.agency/cases/channext
- https://www.dapper.agency/cases/focus-on
- https://www.dapper.agency/cases/levellr
- https://www.dapper.agency/cases/bfnl

## Doelgroep

- B2B SaaS
- Industrie & maakindustrie
- Professional services

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | +0,40 |
| specialist of full-service | +0,10 |
| hands-on of orchestrator | +0,40 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Paid media
- Content marketing
- Growth marketing

## Cases

### From overlooked inbound channel to 43 deals closed in 10 months
*other*

Dapper rebuilt Aexus's Google Ads account from scratch, launched a Thought Leadership programme, and added LinkedIn Conversation Ads. This turned their inbound channel into a source of higher-quality leads and stronger pipeline, closing 43 inbound deals in 10 months, generating 155 inbound leads per month on average, and more than doubling the lead-to-SQL conversion rate while dropping cost per SQL by 48%.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Inbound deals closed | 43 | 10 months |
| Inbound leads generated per month on average across channels | 155 |  |
| Cost per SQL drop | 48% |  |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=0

### How Bedrijfsfitness Nederland scaled their MQL pipeline by 300% with a flexible, content-driven demand generation engine
*other*

Dapper built a flexible content engine including a branded podcast and high-volume content repurposing for BFNL, resulting in 300% year-over-year MQL pipeline growth in H2 of the collaboration and reaching over 90% of their target market.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Growth in MQL pipeline | 300% | H2 of collaboration (YoY) |
| Audience reached | 90% |  |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=1

### Lead-Generating Content Engine: Dapper's Success Story with Bluebird
*other*

Dapper restructured Bluebird's Google Ads campaigns, onboarded 14 LinkedIn thought leaders, and built a full-funnel content strategy. This generated 60+ inbound leads in one year and achieved a 66% win rate on the pipeline generated, with 5+ high-quality inbound leads per month.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Inbound leads in one year | 60+ |  |
| Win rate of the pipeline generated | 66% |  |
| Engagement Rate and CTR on LinkedIn Ads | >4% |  |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=2

### Setting up a sustainable funnel for a B2B SaaS solution
*other*

Dapper ran 20+ experiments across LinkedIn ads, webinars, HubSpot workflows, and ad copy to find the most effective lead generation approach for Channext, ultimately building a sustainable funnel that generated 350+ leads.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Leads generated | 350+ |  |
| Experiments run | 20+ |  |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=3

### Demand Generation that generates inbound pipeline in a highly conventional market
*other*

Dapper implemented a demand generation and capture strategy for FOCUS-ON combining content, thought leadership, LinkedIn ads, and Google Ads, resulting in a 12% increase in leads, 133% increase in organic website traffic, and 400% increase in PDF downloads, all within 6 months.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increase in leads | 12% | 6 months |
| Increase in organic website traffic | 133% | 6 months |
| Increase in PDF downloads | 400% | 6 months |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=4

### Levellr: Not 10%, but 81% lead growth in Q2
*other*

Dapper built a brand-led marketing strategy for Levellr including a Thought Leadership programme, motion graphic explainer series, and performance marketing on LinkedIn, achieving 81% QoQ lead growth in Q2 — 8 times above the original 10% growth target.

| KPI | Waarde | Periode |
| --- | --- | --- |
| QoQ lead growth | 81% | Q2 |
| Times above original growth target of 10% | 8x |  |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=5

### Reducing Logitech's CPL from €300 to €60 on the B2B market
*other*

Dapper ran a full-funnel paid social strategy for Logitech's B2B video collaboration division, including LinkedIn advertising experiments, content creation, and targeting optimisation. This reduced average CPL by 80% (from €300+ to €60) and generated 700+ leads over 3 quarters.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Reduced average CPL (from €300+ to €60) | 80% |  |
| Leads gathered | 700+ | 3 quarters |
| Targeting and advertising experiments tested on LinkedIn | 20+ |  |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=6

### Demand Gen strategy leading to 200% increase in inbound calls
*other*

Starting from zero marketing activity, Dapper implemented a demand generation and capture strategy for Online Payment Platform using SME videos, LinkedIn thought leadership, Google Ads, and LinkedIn ads, resulting in a 200% increase in inbound sales calls and a 53% increase in leads year-over-year.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increase in number of inbound sales calls (from 2 to 6 per week) | 200% |  |
| Increase in leads | 53% | 2023 to 2024 |
| CTR on LinkedIn ad campaigns | 11% |  |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=7

### How Dapper and &Ranj leveraged content to attract high value deals
*other*

Dapper developed a demand generation content strategy positioning &Ranj's developers as LinkedIn thought leaders through SEO blogs, posts, ads, videos, and whitepapers. This generated 10+ MQLs with potential for large deals and reached 77% of their target audience in 10 months.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Marketing-qualified leads with potential for large deals | 10+ |  |
| Of target audience reached | 77% | 10 months |
| Engagement rates on LinkedIn (industry average is 5%) | 5% |  |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=8

### Generating 5000+ leads in 20+ countries for Ultimaker
*other*

Campaigns generated over 5000 leads in one year, with successful lead-generating campaigns in 20+ countries.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Leads generated | 5000+ | in 1 year |
| Successful lead-generating companies | 20+ | in 20+ countries |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=9

### Lead-Generating Content Engine: Dapper’s Success Story with Bluebird
*other*

Bluebird generated 60+ inbound leads in one year of working together, and the pipeline generated had a 66% win rate.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Inbound leads | 60+ | in one year of working together |
| Win rate | 66% |  |
| Engagement Rate and CTR on LinkedIn Ads | >4% |  |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=10

### Creating a revenue generating funnel for an IT training institute
*other*

The lead-generation funnel generated 5000+ leads, with a 10% conversion to new clients, and an average cost per lead of €40,-.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Leads generated | 5000+ | to date |
| Conversion to new clients | 10% |  |
| Average cost per lead | €40,- |  |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=11

### 178% Increase in Total Deal Value with Demand Generation Strategy
*other*

The strategy increased total deal value for the SFA service by 178%, organic traffic driven by blogs by 3x, and LinkedIn engagement by 51%.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increase in total deal value for SFA service | 178% |  |
| Organic traffic driven by blogs | 3x |  |
| Increase in Engagement on LinkedIn | 51% |  |

Bron: https://www.marketingburos.nl/api/bureau/dapper-rhinos-bv-747457/source?case=12

## Waar ze over schrijven

15 artikelen over Growth marketing, 9 over Strategie, 5 over Branding.

- [The 10 Best B2B Marketing Agencies in the Netherlands (\[verwijderd\]) - \[verwijderd\] Agency](https://www.dapper.agency/blog/the-10-best-b2b-marketing-agencies-in-the-netherlands-2026) (29 september 2026)
- [The 10 Best B2B Marketing Agencies (\[verwijderd\]) - \[verwijderd\] Agency](https://www.dapper.agency/blog/the-10-best-b2b-marketing-agencies-2026) (31 augustus 2026)
- [Demand Gen vs. Demand Capture Event NL](https://www.dapper.agency/demand-gen-vs-demand-capture-event-nl) (29 juli 2026)
- [Demand Gen vs. Demand Capture Event LinkedIn](https://www.dapper.agency/demand-gen-vs-demand-capture-event-linkedin) (29 juli 2026)
- [Demand Gen vs. Demand Capture Event](https://www.dapper.agency/demand-gen-vs-demand-capture-event-en) (29 juli 2026)

## Bron

Canonical: https://www.marketingburos.nl/bureau/dapper-rhinos-bv-747457