# CODE D'AZUR Interactive

**Locatie:** Amsterdam · **Team:** 73 · **Opgericht:** 2007 · **Bijgewerkt:** 29 juni 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Code d'Azur is een Amsterdams digitaal bureau dat merkbeleving, campagnes en digitale producten combineert voor internationale merken.

## Wat dit bureau doet

Code d'Azur is een digitaal merk- en ervaringsbureau met hoofdkantoor in Amsterdam en kantoren in Austin, Barcelona en Dubai. Het bureau ontwerpt en bouwt digitale producten, ecosystemen en campagnes — met een aanpak die creativiteit, strategie en technologie samenvoegt. De focus ligt op merken die serieus willen nadenken over hoe ze zich online gedragen: van de campagne die mensen raakt tot de service of het platform dat ze daadwerkelijk willen gebruiken. Code d'Azur combineert creatieve concepten met data-inzichten en technische uitvoering, en werkt daarmee aan zowel merkpositionering als concrete digitale producten. Het bureau lijkt het meest op zijn plek bij grotere merken of organisaties die digitale groei willen koppelen aan creatief onderscheid — bedrijven die niet alleen een campagne zoeken, maar ook willen bouwen aan duurzame digitale aanwezigheid en merkbeleving.

## Diensten

### Digitale campagnes

Ontwikkelen van online campagnes die merken verbinden met hun doelgroep, van concept tot uitvoering.

### Digitale producten & platforms

Ontwerpen en bouwen van web-apps, diensten en digitale ecosystemen die gebruikers daadwerkelijk willen gebruiken.

### Merkstrategie & branding

Strategisch werk aan merkpositionering, identiteit en merkbeleving in een digitale context.

### Content & social media

Creëren van content en social-mediacampagnes die aansluiten bij het gedrag en de verwachtingen van de doelgroep.

### Data & performance marketing

Inzetten van data-analyse en performance marketing om campagnes en digitale kanalen te optimaliseren.

### CRM & loyalty

Bouwen aan klantrelaties via CRM-trajecten en loyaliteitsprogramma's die aansluiten op de bredere digitale strategie.

## Bronnen

- https://codedazur.com/

## Doelgroep

- Retail & consumer

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,60 |
| specialist of full-service | -0,80 |
| hands-on of orchestrator | +0,30 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Creatie & design
- Content marketing
- Paid media
- Webdevelopment
- Paid social
- E-commerce
- Social media-beheer
- Growth marketing
- Paid search \(SEA\)
- E-mail marketing
- Video
- Marketing automation
- SEO

## Cases

Deze cases documenteert het bureau zelf. Of het werk goed was, beoordelen wij niet.

### ESPN GOAL! — soccer platform for increased daily app engagement
As ESPN's preferred media-technology partner \(since 2022\), CODE D'AZUR built ESPN GOAL!, a Dutch soccer app delivering near-instant video highlights via push notifications, plus a Data & AI layer to grow daily active users. The app serves real-time data to 100,000+ concurrent users at peak with very high crash-free stability.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Concurrent users served real-time data | 100,000+ | mid-season peak |
| Crash-free sessions | 99\.99% iOS / 99.54% Android |  |
| Push notifications handled | 30 million+ |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/code-dazur-interactive-bv-342664/source?case=0

### Team Gullit — world's first independent EA FC academy
CODE D'AZUR founded and built Team Gullit \(2018\), the first independent EA FC esports academy, with a content- and community-first strategy. Short-form content drove large reach and community growth; the academy reached 1.1 million members and was acquired by Team Liquid in 2025.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Reach over one year | 380 million | \+551% YoY |
| Reach & community growth | \+110% YoY |  |
| Community members | 1\.1 million |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/code-dazur-interactive-bv-342664/source?case=1

### ABN AMRO The Lockdown — mobile AR escape room for IT recruitment
To win top IT talent against tech firms, CODE D'AZUR created The Lockdown, the first mobile AR escape room \(3D AR, HD film, 360 soundscape, real-world code\). The campaign made ABN AMRO the most popular bank for IT talent in the Netherlands and lifted IT hires by 30%.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increase in IT hires | 30% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/code-dazur-interactive-bv-342664/source?case=2

### Rituals Perfume Genie — onboarding and app overhaul
*2024*

For Rituals' smart aroma diffuser, CODE D'AZUR \(via Triple\) rebuilt the app in React Native, optimized onboarding with an AI smart assistant, and added an AI support tool \(Wozzbot\). Go-live Q3 2024 within budget; results included a 67% call optimization rate and surged retention.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Call optimization rate | 67% |  |
| Retention growth across key stages | 150% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/code-dazur-interactive-bv-342664/source?case=3

### IMC Prosperity — global online trading challenge for talent
For market maker IMC Trading, CODE D'AZUR created Prosperity, a 10-day global team-based trading challenge where participants build Python trading algorithms. The challenge drew over 11,000 participants and turned players into recruitment prospects.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Participants | 11,000+ |  |
| Participants considering a trading career | 94% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/code-dazur-interactive-bv-342664/source?case=4

### IMC Prosperity 4 — recurring global talent-discovery platform
After three editions, CODE D'AZUR \(Hypersolid\) evolved IMC's Prosperity trading challenge into a recurring annual platform \(Prosperity 4\) with a new space theme, storylines and visual direction, aimed at engaging the top 1% of STEM talent. Collaboration running since 2021.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Target audience | top 1% of STEM talent |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/code-dazur-interactive-bv-342664/source?case=5

### citizenM — contactless digital customer journey
*2018*

From 2018, CODE D'AZUR rebuilt citizenM's digital ecosystem \(app, website, in-room tablet & TV, check-in kiosk\) and migrated all hotels to a new reservation system in eight weeks while staying fully operational, achieving 100% uptime and reduced OPEX.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Uptime during system migration | 100% |  |
| Reservation-system migration time | 8 weeks |  |
| Backend services & integrations replaced | \~20 |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/code-dazur-interactive-bv-342664/source?case=6

### Polestar — Drive the Future global digital partnership
*2022*

As Polestar's global digital partner since 2019, CODE D'AZUR built Polestar.com from scratch in six months as the single sales/brand/info channel, then scaled performance marketing and local rollouts from 10 to 22 markets, reaching 30 markets by 2022.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Time to launch Polestar.com | 6 months |  |
| Market rollout | 10 to 22 markets |  |
| Global presence | 20 to 30 markets | 2022 |

Openbare bron: https://www.marketingburos.nl/api/bureau/code-dazur-interactive-bv-342664/source?case=7

### AFC Ajax — ultimate digital football fan experience
*2019*

From 2019, CODE D'AZUR built AFC Ajax's mobile-centric digital landscape \(ticketing, news, merchandise, club connection\). User registration on the new app and website exceeded project objectives by 100%.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Registrations vs project objective | \+100% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/code-dazur-interactive-bv-342664/source?case=8

### Under Armour — integrated digital campaigns across EMEA
CODE D'AZUR runs Under Armour's integrated digital campaigns and onsite experience across the EMEA region, building a modular system that delivers consistent quality and seasonal adaptability across 16 EMEA markets while turning visitors into purchasers.

| KPI | Waarde | Periode |
| --- | --- | --- |
| EMEA markets covered | 16 |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/code-dazur-interactive-bv-342664/source?case=9

### Farmless — brand and website for a fermentation food-tech startup
CODE D'AZUR created a new brand and investor-facing website for Farmless, a fermentation-based food-tech startup. After launch Farmless was featured in TechCrunch and raised a EUR 1.2 million pre-seed round.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Pre-seed round raised by client | EUR 1.2 million |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/code-dazur-interactive-bv-342664/source?case=10

## Bron

Canonical: https://www.marketingburos.nl/bureau/code-dazur-interactive-bv-342664