# Clubgeist

**Locatie:** Rotterdam · **Team:** 18 · **Opgericht:** 2020 · **Bijgewerkt:** 8 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Rotterdams bureau voor employer branding, internal branding en corporate communicatie, dat vertrekt vanuit het verhaal van de organisatie zelf.

## Wat dit bureau doet

Clubgeist (BVH) is een Rotterdams bureau dat werkte aan werkgeverscampagnes voor onder meer DCMR, Laurens, Van Oord, KPN en Vesteda. Het bureau noemt zichzelf een reclamebureau en werkt vanuit Identity Driven Thinking. De aanpak start binnen de organisatie: in cultuur, overtuigingen en ambities. Dat verhaal is volgens het bureau het uitgangspunt voor sturende ideeën rond employer branding, internal branding, corporate communicatie en marketingcampagnes, in alle media en op alle platforms.

## Diensten

### Employer branding

Sturende ideeën en campagnes om als werkgever te laten zien wie je bent en nieuwe mensen aan te trekken.

### Internal branding

Het verhaal van je organisatie ook intern zichtbaar maken, zodat medewerkers zich ermee verbonden voelen.

### Corporate communicatie

Advies en concepten voor communicatie in video, audio, beeld en tekst.

### Arbeidsmarktcampagnes

Recruitment marketing en wervingscontent, zoals voor Wybenga Advocaten en Joosten Groep.

### Marketingcampagnes

Campagneideeën vanuit de identiteit van de organisatie, voor alle media en platforms.

## Bronnen

- https://clubgeist.nl/

## Doelgroep

- Gezondheidszorg
- Telecom & utilities

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,50 |
| specialist of full-service | +0,00 |
| hands-on of orchestrator | +0,40 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Content marketing
- PR & communicatie
- Growth marketing

## Cases

### DCMR — Werken bij DCMR: daar komt alles samen
*other*

Employer branding campaign for regional environmental authority DCMR, addressing the balance between protecting nature/residents and enabling business activity in the Rijnmond region.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=0

### Laurens — employer branding voor ouderenzorg
*other*

Employer branding and recruitment campaign for elderly-care organization Laurens, emphasizing that care is about living together (not just support) across home care, rehab and assisted living.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=1

### Joosten Groep — 'Doen we gewoon'
*manufacturing*

Creative concept and web design for civil/road/water-engineering plastics manufacturer Joosten Groep, positioning its leadership through the line 'Doen we gewoon' during an industry sustainability transition.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=2

### Vesteda — The Open Doors of Vesteda
*other*

Employer branding campaign for real-estate investor Vesteda, making its workplace culture visible and tangible via a door-opening concept, employee photography and testimonial videos on the careers site.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=3

### Van Oord — Creators of Resilience
*other*

Internal employer campaign for offshore-wind/dredging firm Van Oord built around the tagline 'Creators of Resilience', combining raw global-operations footage with unpolished employee portraits.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=4

### KPN — Persoonlijke groei in een hightech wereld
*other*

Employer value proposition and recruitment campaign repositioning telecom KPN from 'traditional telecom' to a modern tech employer under the line 'Persoonlijke groei in een hightech wereld'.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=5

### Trigion — 'Als toezichthouder ben je het allemaal'
*other*

Recruitment campaign for security/supervision company Trigion showing the variety of the toezichthouder role; generated 250 job applicants within one week of launch.

| KPI | Waarde | Periode |
| --- | --- | --- |
| sollicitanten binnen 1 week | 250 |  |

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=6

### Wybenga Advocaten — arbeidsmarktcampagne
*professional-services*

Recruitment campaign for Rotterdam law firm Wybenga Advocaten built on anti-cliché messaging, positioning it as an independent firm to attract like-minded legal talent.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=7

### Cegeka — 'Aspire to more'
*professional-services*

Employer branding campaign 'Aspire to more' for IT services and consulting firm Cegeka Nederland (1,000+ employees), covering EVP, recruitment website, video, social, outdoor and radio.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=8

### Klaverblad Verzekeringen — eerste publiekscampagne
*fintech*

First-ever public advertising campaign (TV commercials) for insurer Klaverblad Verzekeringen, introducing the brand directly to consumers after new regulation ended its intermediary-only sales model.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=9

### RDW: monteurscampagne
*other*

A humorous recruitment campaign helped fill the vacancies faster than expected; the vacancies were taken offline after three weeks. The campaign was later reused for engineers.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Meta impressions | 1.409.973 vertoningen |  |
| Meta clicks | 31.406 klikken |  |
| Google Search clicks | 1.449 klikken |  |

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=10

### Samenwerken over de grens
*other*

The agency developed a new name and identity for the network, including a new visual identity and house style.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=11

### De ultieme plek voor jouw event
*other*

The agency created a new house style and logo for the multifunctional event venue and applied the identity to materials and signage throughout the venue.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=12

### “Gast, wat zie jij er moe uit.”
*other*

The agency created a campaign presenting work at DVDW as an environment where lawyers can grow without competing against colleagues, using print, online banners and social media.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=13

### “Zeg maar dat ik er niet ben.”
*other*

The agency developed a campaign to position DVDW as a law firm for the middle and large corporate market, using print, out-of-home and online channels.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=14

### Duurzaamheid hard gemaakt
*other*

The agency developed the campaign line “EY Sustainability. Duurzaamheid, hard gemaakt.” and a multimedia campaign focused first on what sustainability means and then on how to put it into practice.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=15

### Bring Yourself. Build Your Future.
*other*

The agency portrayed EY employees with distinctive stories or non-traditional study backgrounds to challenge stereotypes about who can work at EY.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=16

### The power of a network when it matters most
*other*

The agency helped create a communication platform and campaign supporting startups and scale-ups during the pandemic. The page says that, partly thanks to the initiative, some government measures were adjusted so such companies could use them; the platform remained active beyond the pandemic.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=17

### 100% leven
*other*

The agency developed an organisation-wide guiding idea and the motto “100% leven,” then designed a new house style based on accessibility for the target audience.

Bron: https://www.marketingburos.nl/api/bureau/clubgeistbvh-bv-770580/source?case=18

## Waar ze over schrijven

11 artikelen over Branding, 10 over Strategie, 2 over Creatie & design.

- [Eerlijk over organisatiecultuur: ‘Employer branding moet oprecht zijn’](https://clubgeist.nl/nieuws/eerlijk-over-organisatiecultuur-oprechte-employer-branding) (24 augustus 2026)
- [Goede talentreis: soepel van candidate journey naar employee journey](https://clubgeist.nl/nieuws/goede-talentreis-van-candidate-journey-naar-employee-journey) (3 augustus 2026)
- [3x arbeidsmarktcommunicatie-inspiratie](https://clubgeist.nl/nieuws/3x-arbeidsmarktcommunicatie-inspiratie) (2 juli 2026)
- [Employer branding doe je ook om medewerkers te behouden](https://clubgeist.nl/nieuws/employer-branding-om-medewerkers-te-behouden) (22 juni 2026)
- [Wat je hoort als \[verwijderd\] ophoudt met alsmaar zenden](https://clubgeist.nl/nieuws/wat-je-hoort-als-je-ophoudt-met-alsmaar-zenden) (12 juni 2026)

## Bron

Canonical: https://www.marketingburos.nl/bureau/clubgeistbvh-bv-770580