# Clarity Benelux

**Locatie:** Amsterdam · **Team:** 12 · **Opgericht:** 2005 · **Bijgewerkt:** 16 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Clarity Benelux is een Amsterdams communicatie- en digital-marketingbureau dat verhalen van technologiemerken en impactorganisaties vertelt.

## Wat dit bureau doet

Clarity Benelux zit in Amsterdam en is sinds 2005 actief. Het bureau hoort bij Clarity, een internationaal digital marketing- en communicatiebureau dat werkt voor bedrijven die technologie inzetten voor positieve impact. In de cases zie je die mix terug: een campagne voor Blue Marine Foundation die online aandacht omzette in overheidsactie, een strategiegedreven website voor Abusix en sociale campagnes voor Citrix met 50k interacties. Voor CellPoint Digital behaalde het bureau een ROI van 600% met betaald zoeken. Ook de gezondheidstechnologie komt terug, bijvoorbeeld in het werk voor de Health Tech Alliance en de NHS.

## Diensten

### Public relations

Verhalen vinden en vertellen, zodat ze bij je doelgroep terechtkomen en gewaardeerd worden.

### Positionering en strategie

Bepalen waar je organisatie voor staat en hoe je dat helder naar buiten brengt.

### Social media

Campagnes op sociale kanalen die gesprek en betrokkenheid opleveren.

### Digital marketing

Betaald zoeken en websites die gericht zijn op meetbare commerciële resultaten.

### Mediatraining

Voorbereiding op contact met de pers en het vertellen van je verhaal in media.

## Bronnen

- https://clarity.global/

## Doelgroep

- Gezondheidszorg
- Non-profit & overheid
- B2B SaaS

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,30 |
| specialist of full-service | +0,50 |
| hands-on of orchestrator | +0,00 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Content marketing
- PR & communicatie
- Social media-beheer
- B2B-SaaS marketing

## Cases

### Protecting the deep sea with Blue Marine Foundation: turning digital advocacy into government action
*other*

Paid social campaign on Facebook and Instagram reached 1.3m+ people, generated 26k+ petition signatures, and secured a UK government moratorium commitment on deep-sea mining.

| KPI | Waarde | Periode |
| --- | --- | --- |
| People reached across Facebook and Instagram | 1.3m+ |  |
| Petition signatures generated during the campaign | 26k+ |  |
| UK government moratorium commitment secured | 1 |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=0

### Een gezamenlijke stem voor de gezondheidstechnologie: hoe de Health Tech Alliance innovators in contact brengt met de NHS
*other*

Clarity acted as secretariat for the Health Tech Alliance, bringing together more than 30 health tech companies and key NHS bodies into a single coalition to accelerate adoption of proven health technologies and address procurement barriers.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Health tech companies and key NHS bodies brought into a single coalition | 30+ |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=1

### Targeting c‑suite decision makers with a strategy‑led website for Abusix
*other*

Clarity redesigned Abusix's website with strategic UX, SEO, and WordPress development, resulting in a constant increase in leads via owned channels and improved quality of inbound enquiries.

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=2

### Driving high-impact social engagement for Citrix: 50k interactions from four tailored campaigns
*other*

Four tailored paid social campaigns across X (Twitter) and LinkedIn delivered 925k+ impressions and nearly 50k interactions, with interaction rates of 3.31% on X and 1.64% on LinkedIn, significantly above platform benchmarks.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Tailored paid social campaigns | 4 |  |
| Impressions across X and LinkedIn | 925k |  |
| Interactions (average interaction rates: 3.31% on X and 1.64% on LinkedIn) | 50k |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=3

### Brewing up commercial impact for Keurig's smart coffee machines
*other*

PR, communications strategy, and influencer partnerships supported two flagship smart coffee product launches for Keurig, securing 18 top-tier media features and 3 TV interviews.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Flagship smart coffee product launches supported | 2 |  |
| TV interviews secured | 3 |  |
| Top-tier media features generated | 18 |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=4

### Achieving a 600% ROI from paid search for CellPoint Digital
*other*

Clarity restructured CellPoint Digital's paid search activity, achieving a 600% ROI, a 475% increase in leads, and a 49% reduction in cost per lead through refined persona targeting and full-funnel tracking.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Return on investment from paid search | 600% |  |
| Increase in leads | 475% |  |
| Reduction in cost per lead | 49% |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=5

### Better Time Stories
*other*

PR, events, and influencer relations campaign for a tech-for-good reading platform supporting displaced Ukrainian children, reaching 64m people globally, shipping 25k books to 8,500+ children, and building a pro bono coalition of 55 volunteers and 40+ business partners.

| KPI | Waarde | Periode |
| --- | --- | --- |
| People reached globally | 64m |  |
| Books shipped to Ukrainian children | 25k |  |
| Volunteers and business partners in pro bono coalition | 55 volunteers and 40+ business partners |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=6

### Commercieel momentum creëren met Trilith: 100% positieve vermeldingen realiseren
*other · 2020*

Crisis and reputation communications during a major rebranding (Pinewood Atlanta Studios to Trilith Studios) amid Covid-19 delivered a 243% increase in branded search volume, 100% positive social media mentions, and 69 stories in bullseye media targets with 99% full message pull-through.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increase in branded search volume in 2020 after news of the name change | 243% |  |
| Positive social media mentions for the Trilith brand | 100% |  |
| Stories in bullseye media targets, with 99% including full message pull-through | 69 |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=7

### Building an award‑winning B2B website for Kadence to drive 310% more inbound leads
*other*

Clarity rebuilt Kadence International's website with SEO and UX focus, driving a 310% increase in inbound lead generation, a 2,000%+ increase in Google ranking positions, and a 197% increase in new target keywords ranked.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increase in inbound lead generation | 310% |  |
| Increase in Google ranking positions | 2,209% |  |
| Increase in new target keywords being ranked for | 197% |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=8

### Building a flexible digital experience platform with Oxford Economics
*other*

UX and web development to transform a content-rich B2B site into a scalable thought leadership platform for global professional services audiences.

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=9

### Met [verwijderd] helpen we 170 miljoen mensen hun sleutels terug te vinden
*other*

PR in the United Kingdom to increase brand awareness and build a community for a global consumer tracking brand, with coverage in tier-one outlets.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Tier-one coverage hits | 21 tier one coverage hits, including Metro and Evening Standard |  |
| Online readership | 170m online readership |  |
| Circulation | 3m circulation |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=10

### Unlocking adventure travel with Airbnb: achieving global growth for what3words
*other*

PR and communications strategy to grow what3words’ profile across travel and technology media and support expansion into new markets, including communications for its Airbnb partnership.

| KPI | Waarde | Periode |
| --- | --- | --- |
| International coverage for the Airbnb partnership | 30+ pieces of international coverage for the Airbnb partnership. |  |
| New leads | 72 New leads |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=11

### A growth partner from Series A to IPO: supporting ChargePoint’s SPAC communications in Europe
*other*

Clarity supported ChargePoint’s SPAC communications in Europe with a coordinated media relations programme, securing coverage across five European markets while managing regulatory requirements.

| KPI | Waarde | Periode |
| --- | --- | --- |
| SPAC announcement coverage | 30+ pieces of SPAC announcement coverage across the UK, the Netherlands, Germany, Sweden, and Norway. |  |
| European markets reached | 5 |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=12

### Grote sociale betrokkenheid genereren voor Citrix: 50.000 interacties dankzij vier op maat gemaakte campagnes
*other*

Four tailored paid social campaigns generated impressions and interactions for Citrix across X and LinkedIn.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Tailored paid social campaigns | 4 tailored paid social campaigns |  |
| Impressions across X and LinkedIn | 925k impressions across X and LinkedIn |  |
| Interactions | 50k interactions, with average interaction rates of 3.31% on [verwijderd] and 1.64% on LinkedIn |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=13

### Een conversiegerichte digitale ervaring creëren met Eventsforce
*other*

A conversion-led digital experience and SEO strategy intended to generate marketing-qualified leads for a global B2B event-tech company.

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=14

### Commerciële impact creëren voor de slimme koffiemachines van Keurig
*other*

PR, communications strategy and influencer collaboration to launch Keurig smart coffee machines and increase relevance in the home-brewing market.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Smart coffee product launches supported | 2 flagship smart coffee product launches supported |  |
| TV interviews secured | 3 TV interviews secured |  |
| Top-tier media features generated | 18 top-tier media features generated |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=15

### Putting climate-smart irrigation on the agenda: launching Lumo as an agtech challenger
*other*

Strategic PR to launch a climate-focused irrigation startup, define a new agtech category and increase visibility in sustainability and cleantech.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Views of a CNBC video featuring Lumo | 257k+ views of a CNBC video on the Western climate crisis featuring Lumo. |  |
| Unique monthly visitors reached | 52m unique monthly visitors reached via [verwijderd]. |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=16

### Creating commercial momentum with Trilith: achieving 100% positive mentions
*other · 2020*

Issues and crisis communications, corporate reputation and strategic PR supported Trilith’s rebrand during Covid-19, with positive social media mentions and coverage in target media.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increase in branded search volume after the name change | 243% increase in branded search volume in 2020 after news of the name change | 2020 |
| Positive social media mentions for the Trilith brand | 100% positive social media mentions for the Trilith brand |  |

Bron: https://www.marketingburos.nl/api/bureau/clarity-benelux-bv-342221/source?case=17

## Waar ze over schrijven

4 artikelen over Strategie, 2 over B2B-SaaS marketing, 2 over Branding.

- [\[verwijderd\] wordt geïntroduceerd. Een mijlpaal voor Clarity, en een antwoord op een AI-eerste realiteit... - Clarity Global](https://www.clarity.global/nl/news-insights/news/introducing-surfacd-a-milestone-for-clarity-and-a-response-to-an-ai-first-reality) (19 mei 2026)
- [Introducing \[verwijderd\]. A Milestone for Clarity, and a Response to an AI-First Reality… - Clarity Global](https://www.clarity.global/news-insights/news/introducing-surfacd-a-milestone-for-clarity-and-a-response-to-an-ai-first-reality) (10 februari 2026)
- [International Mentoring Day 2026: Growing Careers Through Connection - Clarity Global](https://www.clarity.global/news-insights/news/international-mentoring-day-2026-growing-careers-through-connection) (19 januari 2026)
- [Global Mentoring Day: Connecting, Growing, and Thriving Together - Clarity Global](https://www.clarity.global/news-insights/news/global-mentoring-day-connecting-growing-and-thriving-together) (17 januari 2025)
- [Clarity Global Crisis Council announced, to lead expanded crisis and reputation management services - Clarity Global](https://www.clarity.global/news-insights/news/clarity-global-crisis-council-launch) (31 oktober 2024)

## Bron

Canonical: https://www.marketingburos.nl/bureau/clarity-benelux-bv-342221