# Chase, The Brand Activation People

**Locatie:** Amsterdam · **Team:** 80 · **Opgericht:** 2013 · **Bijgewerkt:** 8 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Brand activation- en experiential-bureau uit Amsterdam dat merken zichtbaar maakt in retail, op events, outdoor en in het nachtleven.

## Wat dit bureau doet

Chase is sinds 2013 een brand activation agency in Amsterdam. Het bureau werkte onder meer aan een Oatly Soft Serve Pop-Up Store in de Jordaan, een Coca-Cola-ponton op Lowlands en een pop-up pizzarestaurant voor Dr. Oetker op Utrecht Centraal. De focus ligt op het bereiken en overtuigen van consumenten in winkels, op events, buiten en in het uitgaansleven. Je krijgt concept en uitvoering uit één hand, fysiek en digitaal, met campagnes die daaromheen geïntegreerd worden opgezet.

## Diensten

### Brand activation

Merkmomenten en ervaringen waarmee je doelgroep je merk ziet, beleeft en begrijpt.

### Pop-ups en events

Concept en uitvoering van pop-up stores, merkevents en openingsevenementen.

### Sampling

Producten laten uitproberen in winkelcentra, op events en tijdens sportevenementen.

### Roadshows

Mobiele tours waarbij mensen een product zelf in handen krijgen en uitproberen.

### Geïntegreerde campagnes

Campagnes die PR, social, events en experiential combineren, fysiek en digitaal.

## Bronnen

- https://chase.amsterdam/

## Doelgroep

- Retail & consumer
- Telecom & utilities

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,40 |
| specialist of full-service | +0,40 |
| hands-on of orchestrator | +0,50 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- PR & communicatie
- Social media-beheer

## Cases

### Oatly Soft Serve Pop-Up Store – Amsterdam Jordaan
*other*

Chase designed and ran a soft-serve ice cream pop-up in a UNESCO-listed canal house in the Jordaan to launch Oatly's new soft serve product, generating major organic buzz and strong sell-through.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Organic media reach | 1 million+ |  |
| Soft serves sold | 50,000+ |  |

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=0

### Coca-Cola Pontoon Activation – Lowlands Festival
*other*

Chase built an 8-metre-high pontoon opposite the Alpha stage at Lowlands, offering premium festival views and cocktail service, programming live music between headliners and surprise artist appearances.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=1

### Rituals Sampling Campaigns – Events & Marathons
*other · 2025*

Chase executed sampling activations for Rituals across multiple events and marathons, including a Zuidas activation and a VIP lounge at SAIL 2025, handling location scouting, permits and audience selection.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=2

### Dr. Oetker Pop-Up Pizza Restaurant – Utrecht Centraal
*other*

Chase created a luxury pop-up pizza restaurant with Italian marble finishes at Utrecht Centraal to position Dr. Oetker's Suprema pizza as a premium product, becoming the centerpiece of the station square.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Pizza slices served | 50,000 | 10 days |

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=3

### Samsung Product-in-Hand Roadshow
*manufacturing*

Chase ran a nationwide Samsung activation program including a wrapped vintage Citroën tour, a Galaxy hands-on pop-up at UIT-week, and an immersive pop-up at Amsterdam Centraal converting passersby into product trials.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=4

### Albert Heijn Store (Re)Opening Events
*other*

Chase managed strategy and execution for large-scale Albert Heijn store opening and reopening events nationwide, customizing each activation to local markets and community values.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Store (re)opening events | 250+ |  |

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=5

### Vodafone Parascroll Campaign Production
*other*

Chase managed production and on-site talent coordination for Vodafone's Parascroll campaign, translating a real-world activation concept into an effective online showcase of the connectivity proposition.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=6

### NS Winterse Wensen – Utrecht Centraal Multibrand Experience
*other*

Chase created a winter multibrand experience at Utrecht Centraal for Nederlandse Spoorwegen, with Samsung AI card generation and Bruna gift-wrapping stations for travelers during the darker months.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Daily travelers reached | 200,000 |  |

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=7

### Alpine Earplug Sales Team – Festivals & Events
*manufacturing*

Chase deployed a dedicated year-round sales team across festivals and events for Alpine, maximizing earplug sales and building an engaging brand presence in the festival market.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Events per year | 65 |  |
| Shifts deployed | 800 |  |

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=8

### Oatly — Soft serve pop-up store in [verwijderd]
*other*

Soft serve pop-up store in [verwijderd].

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=9

### Coca-Cola — Share a Coke, Coca Cola Studios @ Lowlands festival
*other*

Share a Coke, Coca Cola Studios @ Lowlands festival.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=10

### Rituals — Sampling campaigns @ multiple events and marathons
*other*

Sampling campaigns @ multiple events and marathons.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=11

### Dr. Oetker — Pop-up pizza restaurant @ Utrecht Central Station
*other*

Pop-up pizza restaurant @ Utrecht Central Station.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=12

### Samsung — Interactive roadshow bringing product in hand experiences
*other*

Interactive roadshow bringing product in hand experiences.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=13

### Nederlandse Spoorwegen — Winterse Wensen
*other*

Winterse Wensen – multibrand experience @ Utrecht Central Station.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=14

### Albert Heijn — 250+ (re)opening events nation wide
*other*

250+ (re)opening events nation wide.

| KPI | Waarde | Periode |
| --- | --- | --- |
| (re)opening events nation wide | 250+ |  |

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=15

### Fuze Tea — Sauna, Sampling & boat activation @ Down The Rabbit Hole
*other*

Sauna, Sampling & boat activation @ Down The Rabbit Hole.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=16

### Oatly — Amstel Gold Race Motor Club take-over
*other*

Amstel Gold Race Motor Club take-over.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=17

### Coca-Cola — Coke Christmas Truck activation
*other*

Coke Christmas Truck activation.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=18

### Stëlz — Hardste PAR-TEA ever
*other*

Hardste PAR-TEA ever.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=19

### Licor Beirão — Portugese happiness in a festival tram
*other*

Portugese happiness in a festival tram.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=20

### Alpine — Earplug Sales
*other*

Earplug Sales.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=21

### Vodafone — Producing the Parascroll campaign
*other*

Producing the Parascroll campaign.

Bron: https://www.marketingburos.nl/api/bureau/chase-the-brand-activation-people-bv-584914/source?case=22

## Bron

Canonical: https://www.marketingburos.nl/bureau/chase-the-brand-activation-people-bv-584914