# Bulletproof Design

**Bijgewerkt:** 12 oktober 2026

## Feiten

- **Werkt voor:** Retail & consumer (Onze afleiding, uit hun site)
- **KvK-nummer:** 74406132 (KvK)
- **Opgericht:** 2019 (KvK)
- **Team:** 251–500 medewerkers (KvK)
- **Plaats:** Amsterdam (KvK)
- **Provincie:** Noord-Holland (KvK)
- **Cases met klant of resultaat:** 19 (Onze afleiding, uit openbare cases)
- **Website:** https://wearebulletproof.com/ (Openbare bron)
- **Profiel bijgewerkt:** 12-10-2026 (Profielbeheer)

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Onafhankelijk bureau voor strategisch merk- en verpakkingsontwerp met kantoren in onder meer Amsterdam, Londen en New York.

## Wat dit bureau doet

Voor Johnnie Walker \(Blue Label\), Cadbury en de Football Association of Wales werkte Bulletproof aan een rebrand. Het bureau werkt ook aan campagnes, zoals de jubileumcampagne voor Omniyat, en aan digitale merkervaringen, zoals OREO.COM. Bulletproof noemt zichzelf een onafhankelijk, internationaal bureau voor strategisch merkontwerp, actief sinds 1998 met kantoren in Londen, New York, Singapore, Amsterdam en Sydney. Het Amsterdamse kantoor staat in onze database met oprichtingsjaar 2019. Op de site schrijft het bureau over merkstrategie, visuele identiteit, naamgeving en verpakking. In artikelen gaat het onder meer over branding, strategie en creatie.

## Diensten

### Merkstrategie

Advies en strategie om een merk te positioneren of opnieuw te positioneren, zoals bij een rebrand.

### Visuele identiteit

Ontwerp van de visuele identiteit en het merkontwerp, inclusief rebrands van bestaande merken.

### Verpakkingsontwerp

Ontwerp van verpakkingen, bijvoorbeeld voor drankmerken en limited editions.

### Naamgeving en copywriting

Merknamen en teksten die bij de merkstrategie en het ontwerp aansluiten.

### Campagnes

Merkcampagnes rond bijzondere momenten, zoals een jubileum.

### Digitale merkervaring

Merkontwerp voor websites en digitale ervaringen, zoals OREO.COM en Rolliefest.

## Bronnen

- https://wearebulletproof.com/

## Doelgroep

- Retail & consumer

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,60 |
| specialist of full-service | -0,10 |
| hands-on of orchestrator | +0,40 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Content marketing
- Creatie & design

## Cases

Deze cases documenteert het bureau zelf. Of het werk goed was, beoordelen wij niet.

### Johnnie Walker Blue Label Rebrand
*Food, dranken & horeca*

Rebrand repositioned Blue Label as a modern luxury icon, driving 34%+ net sales growth and making it the fastest-growing luxury whisky globally, with 21 million+ cases sold.

| KPI | Waarde | Periode |
| --- | --- | --- |
| net sales growth | 34%+ |  |
| net sales increase \(Blue Label\) | 31% |  |
| cases sold globally | 21 million+ |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=0

### Cadbury Global Rebrand
*Food, dranken & horeca · 2021*

Generosity-led rebrand grew sales 5.7%+ YoY and chocolate revenue 10.4%+ in 2021, lifting brand power by 5% and cementing Cadbury as the most-Googled chocolate brand in 78 countries.

| KPI | Waarde | Periode |
| --- | --- | --- |
| sales growth YOY | 5\.7%+ |  |
| chocolate revenue growth | 10\.4%+ | 2021 |
| brand power improvement | 5% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=1

### CAS Brand Repositioning
*Professional services*

Repositioning CAS from database provider to solutions-focused organization lifted category standout to 59% in academia and 60% in commercial industries, with 60% of employees feeling more positive about CAS.

| KPI | Waarde | Periode |
| --- | --- | --- |
| category standout \(academia\) | 59% |  |
| category standout \(commercial\) | 60% |  |
| employees felt more positive about CAS | 60% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=2

### Football Association of Wales Rebrand
*Reizen, toerisme & recreatie · 2021*

Built On Welsh Spirit rebrand grew sponsorship by £2m+, lifted positive perception 53% and female participation 50%, helping football overtake rugby as Wales's number one sport.

| KPI | Waarde | Periode |
| --- | --- | --- |
| sponsorship growth | £2m+ |  |
| female participation increase | 50% |  |
| positive perception increase | 53% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=3

### Omniyat 20th Anniversary Campaign
*Bouw & vastgoed*

20th-anniversary 'Imagine the Impossible' campaign extended Omniyat's luxury real estate brand into an immersive gala experience marking two decades in Gulf real estate.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=4

### OREO.COM Digital Brand Experience
Redesigned OREO.COM from a transactional shopping site into an experiential brand destination with a Dunk Club rewards hub, OREOverse archive and user-generated recipe hub.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=5

### Penfolds Lunar Limited Edition 2026
*Food, dranken & horeca · 2026*

Fire Horse-inspired Lunar New Year 2026 packaging was rolled out across five flagship Penfolds wines, reinforcing the brand's artistry and heritage on shelf.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=6

### Rolliefest Brand & Web Design
Brand and web identity repositioned Rolliefest around 'make time for timeless,' distilling collector kinship and authenticity into a visual system for the exclusive watch gathering.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=7

### Tate & Lyle Brand Refresh
*Industrie & maakindustrie*

'The power of &' rebrand bridged the CP Kelco merger and repositioned the combined company as a science solutions powerhouse, energizing employees via an AI-powered ampersand generator.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=8

### Tecate Visual Identity
*Food, dranken & horeca*

Visual identity refresh modernized Tecate by reviving its ingot symbol and eagle mark, repositioning the beer as 'the ultimate reward for a hard day's work' across Mexico.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=9

### Don Julio — Rediscovering passion
*Food, dranken & horeca*

Bulletproof refreshed Don Julio around its Mexican heritage and created a connected brand world spanning strategy, innovation, identity, packaging, environments and experiences.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=10

### Amstel — Built on Bonding
*Food, dranken & horeca*

Bulletproof redesigned Amstel's global identity around its Amsterdam roots and the platform ‘Born From Friendship’. The agency says the unified identity is driving faster activation across markets and strengthening premium perceptions.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=11

### White Claw — Creating a cultural wave
*Food, dranken & horeca*

Bulletproof created White Claw as a brand, name, identity and lifestyle. The page says it became a cultural phenomenon and made its parent group the fourth-largest beer company in America.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Sales | $2B+ | YR1 |
| Market share | 45% | YR1 |
| Rank among beer companies in America | fourth-largest |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=12

### Omniyat — Imagine the Impossible
*Bouw & vastgoed*

Bulletproof developed an integrated campaign for OMNIYAT's 20-year milestone, extending the “Imagine the Impossible” platform from film and storytelling to the anniversary gala and guest experience.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=13

### OREO.COM — Accept all cookies
*Food, dranken & horeca*

Bulletproof redesigned OREO.com as an interactive brand experience, including the OREOverse, a Dunk Club rewards hub and a curated hub for user-generated recipes and influencer content.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=14

### FAW — Crafting the pride of a nation
*Non-profit & goede doelen*

Bulletproof rebranded the Football Association of Wales around Welsh spirit and the dragon. The page says FAW secured a long-term partnership with Adidas, driving sales across the nation and beyond; it also says Wales qualified for the World Cup in Qatar after a 64-year tournament drought.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=15

### Cadbury — From joy to generosity
*Food, dranken & horeca*

Bulletproof developed a global Cadbury rebrand around “Generous Spirit”. The agency reports sales growth, revenue growth and improved Brand Power perception, and says Cadbury became the category's \#1 most meaningful brand.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Sales increase YOY | 5\.7% | YOY |
| Revenue growth | 10\.4% | 2021 |
| Improvement in Brand Power perception | 5% |  |

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=16

### Penfolds — Horse Power
*Food, dranken & horeca*

Bulletproof created a limited-edition Year of the Horse design using traditional paper-cutting techniques. The design was applied across five Penfolds flagship wines and extended to packaging that can become a bag charm.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=17

### Tecate — Forged in Mexican spirit
*Food, dranken & horeca*

Bulletproof developed a refreshed Tecate identity rooted in Mexican heritage and hard work, restoring the ingot as a defining brand asset and refining the eagle mark for use across the brand world.

Openbare bron: https://www.marketingburos.nl/api/bureau/bulletproof-design-bv-744061/source?case=18

## Waar ze over schrijven

26 artikelen over Branding, 17 over Creatie & design, 17 over Strategie.

- [How Brands Can Turn Community Into Fandom \| Bulletproof](https://www.wearebulletproof.com/news/everyone-built-a-community-now-what) (14 oktober 2026)
- [Influencer Marketing & Brand Growth: The Amplifier Illusion](https://www.wearebulletproof.com/news/chasing-fans-fuelling-giants-the-amplifier-illusion) (2 september 2026)
- [\[verwijderd\] Wins at Transform Diamond Awards \| Bulletproof](https://www.wearebulletproof.com/news/bulletproof-and-smirnoff-win-big-at-transform-diamond-awards) (2 september 2026)
- [Why Cereal Box Toys Are Making a Comeback \| Bulletproof](https://www.wearebulletproof.com/news/why-cereal-box-toys-are-making-a-comeback) (24 augustus 2026)
- [World Cup Branding: How Brands Earn Cultural Relevance \| Bulletproof](https://www.wearebulletproof.com/news/when-the-world-becomes-a-shared-broadcast) (24 augustus 2026)

## Bron

Canonical: https://www.marketingburos.nl/bureau/bulletproof-design-bv-744061