# Noise

**Locatie:** Amsterdam · **Team:** 3 · **Opgericht:** 2009 · **Bijgewerkt:** 11 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

NOISE is een Amsterdams communicatiebureau dat merkbouw en performance marketing combineert, met creatie, technologie en gedragswetenschap.

## Wat dit bureau doet

NOISE is sinds 2009 gevestigd in Amsterdam en werkt aan campagnes als 'Ode aan de boon', 'De padelpionier van Nederland' en 'Discriminatie = kansloos'. Het bureau ziet zichzelf als een mix van reclamebureau en digitaal bureau. Merk en resultaat staan daarbij naast elkaar: een sterk merk bouwen heeft volgens NOISE weinig zin zonder meetbare uitkomsten, en andersom. Een team van psychologen werkt samen met creatieve makers aan communicatie die mensen helpt bij hun keuzes.

## Diensten

### Merkcommunicatie

Het bouwen van een sterk merk en het introduceren van nieuwe producten.

### Performance marketing

Online campagnes die gericht zijn op meetbaar commercieel resultaat.

### Publiekscampagnes

Campagnes die mensen richting geven in hun keuzes, met gedragsinzichten als basis.

### Technische realisatie

Het technisch opleveren van online campagnes, inclusief meten en hosten.

### Social media en content

Creatie, design en social media-beheer voor merken.

## Bronnen

- https://noise.nl/

## Doelgroep

- Retail & consumer

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | +0,00 |
| specialist of full-service | +0,20 |
| hands-on of orchestrator | -0,10 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Paid media
- Content marketing
- PR & communicatie
- Creatie & design
- Paid social

## Cases

### Bijspringers gezocht
*other*

Awareness and activation campaign for SGF (Samenwerkende GezondheidsFondsen) positioning supporters as 'Bijspringers' to help young parents find time to recharge, run across TV, online video, social and print.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=0

### Ode aan de boon
*other*

For Albert Heijn’s AH Terra beans, NOISE created the “Boon gepakt” campaign across radio, online video, social media and stores. The page says the new packaging gained recognition and that the campaign was commercially successful, but gives no quantified results.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=1

### De digitale opvolger van FM
*media*

Brand awareness and behaviour-change campaign for Digital Radio Nederland promoting DAB+ adoption via TV, radio and social; page notes DAB+ demand growth is faster than in other countries but gives no figure.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=2

### De padelpionier van Nederland
*other*

NOISE worked on Peakz Padel’s brand definition and identity, refreshed its website to match the brand story, and developed a growth marketing strategy. The page says booking a court now goes quickly and easily, but reports no measured results.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=3

### Discriminatie = kansloos
*other*

NOISE developed the behavioral strategy and creative campaign for KNVB and the Rijksoverheid, encouraging football bystanders to act against discrimination. More than 500 clubs placed campaign boards at their sports grounds.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Verenigingen die campagneborden plaatsten | meer dan 500 verenigingen |  |

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=4

### Lekker op weg (bandencheck)
*other*

Radio-led disruptive awareness campaign for Rijksoverheid promoting tire-pressure checks before departure; the commercial series won the Audify Award for best radio spot of the year, no other figures given.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=5

### Een trots gevoel? Da's zo gefietst!
*other*

Behaviour-change campaign for Rijksoverheid encouraging cycling for short trips, distributed across online video, TV, social, radio and display; no performance figures reported on the page.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=6

### En dan ineens...
*other*

Emotional testimonial-driven awareness campaign for Huidfonds (skin fund) featuring three patients' skin cancer stories, run across TV, online video, social, radio and print; no campaign-result figures given.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=7

### Treat yourself
*other*

NOISE worked with Etos on social, outdoor and in-store content welcoming Gen Z to a range of beauty products, presenting the brand as a colorful “snoepwinkel.” The page reports no measured results.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=8

### Haal alles eruit met Bidfood
*other*

Brand strategy, visual identity, photography style and design system rebrand for Bidfood; page states the brand 'grows steadily' in market share, recognisability and brand values, without figures.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=9

### Ieder B'tje helpt
*other*

Awareness and stakeholder-engagement campaign for Albert Heijn tied to its B Corp certification, activating 32 participating brands; no further quantified results are given.

| KPI | Waarde | Periode |
| --- | --- | --- |
| participating brands | 32 |  |

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=10

### Iedereen vrij van diabetes
*other*

Multi-channel awareness campaign for Diabetes Fonds driving people to a type-2-diabetes risk test; the page reports 'hundreds of thousands' took the test per campaign flight, with many referred preventively, but gives no exact figure.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=11

### Statiemonnie, keep bringing it back
*other*

Launch campaign for Statiegeld Nederland introducing the deposit-return scheme; the page reports considerable positive feedback and 'nice figures' but does not quantify them.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=12

### Nederland zet de knop om
*other*

Multi-year, 360-degree social-norms campaign for Rijksoverheid on climate behaviour change using a social-learning concept; no performance figures reported on the page.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=13

### Verrukkelijk van top tot teen
*other*

360-degree campaign for Albert Heijn's Care personal-care line (300+ products), combining live action with AI and VFX; no performance metrics reported on the page.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=14

### Goed voor je buik
*other*

NOISE ontwikkelde voor Albert Heijn en VGZ de strategie, het creatieve concept en het visual device voor de campagne, plus de campagnewebsite met tips en tricks. De pagina vermeldt geen concrete campagneresultaten.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=15

### En dan ineens…
*other*

For Huidfonds, NOISE developed a series of emotional videos featuring three people sharing the moment they learned they had skin cancer, to raise awareness and encourage protective behavior. The page reports no measured campaign results.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=16

### Word geen Douchebag. Fris in 5 minuten.
*other*

NOISE ontwikkelde voor de Rijksoverheid een nationale campagne om drinkwaterbesparing en korter douchen bespreekbaar te maken, met onder meer een activatie en creatorcontent. De pagina beschrijft de campagneaanpak, maar vermeldt geen concrete resultaten.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=17

### Statiegeld is zoveel meer dan monnie.
*other*

NOISE bouwde voor Statiegeld Nederland voort op een eerdere campagne en ontwikkelde een nieuwe campagne om mensen te motiveren hun flesjes en blikjes in te leveren. De eerdere campagne werd volgens de pagina enthousiast ontvangen en behaalde sterke resultaten, maar die resultaten worden niet nader gekwantificeerd.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=18

### Mooi van Etos
*other*

NOISE ontwikkelde voor Etos een merkpositionering en campagne die het merk neerzet als toegankelijk voor iedereen en aandacht geeft aan persoonlijke verzorging en advies. De pagina vermeldt geen concrete campagneresultaten.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=19

### Hoogstpersoonlijk, CACEIS
*fintech*

Brand awareness, preference and traffic campaign across print, online, radio and branded content for asset servicing bank CACEIS, positioning it as combining global scale with personal service from its Dutch team.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=20

### Ieder B’tje helpt
*other*

NOISE ontwikkelde voor Albert Heijn communicatie rond de B Corp-certificering en de campagne ‘Ieder B’tje helpt’. De campagne liet de gezamenlijke impact van B Corps zien en bracht deelnemende merken samen.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Merken aangesloten bij de campagne | 32 merken |  |

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=21

### Ode aan de boon — Albert Heijn AH Terra
*other*

Multichannel campaign (TV, radio, online video, social, in-store) rebranded AH Terra bean packaging; NOISE reports the new packaging sold very well and shifted the product's dull image into one with strong recognition.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=22

### De digitale opvolger van FM — Digital Radio Nederland
*media*

Awareness campaign for DAB+ digital radio adoption, building on the earlier 'Let's get digital!' initiative to grow brand awareness and understanding of the DAB+ proposition.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=23

### De padelpionier van Nederland — Peakz Padel
*other*

Brand positioning, identity and website redesign plus a growth marketing strategy for Peakz Padel, the largest padel court operator in the Netherlands, built around a 'Jack Peakz' heritage narrative.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=24

### Discriminatie is kansloos — KNVB
*other · 2020*

Anti-discrimination campaign for the KNVB encouraged bystanders in football to act against discriminatory behaviour; over 500 clubs placed 'Discriminatie = kansloos' signage at their sports parks as part of a 22-measure action plan.

| KPI | Waarde | Periode |
| --- | --- | --- |
| football clubs that placed 'Discriminatie = kansloos' signage at their sports parks | 500+ |  |
| measures in the 'Ons voetbal is van iedereen' action plan | 22 |  |

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=25

### Haal alles eruit — Bidfood
*other*

Brand strategy, repositioning and new visual identity, photography style and tone-of-voice for foodservice player Bidfood, aimed at growing market share and brand recognition.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=26

### Iedereen vrij van diabetes — Diabetes Fonds
*other*

Awareness campaign personifying type 2 diabetes across TV, online video, radio, social and display drove hundreds of thousands of people to take a diabetes risk test, with some referred on for preventive care.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=27

### De introductie van PreZero
*other*

Repositioning campaign (online video, social, radio, outdoor, display) introduced PreZero, formerly SUEZ, as an ambitious raw-materials company and pioneer of the circular economy to a broad business audience.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=28

### Statiemonnie, keep bringing it back — Statiegeld Nederland
*other*

Follow-up deposit-return campaign starring character Donnie expanded the earlier 'Statiemonnie' introduction (TV, radio, outdoor, online video) into native TikTok, Snapchat and YouTube creator content to keep encouraging bottle and can returns.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=29

### Nederland zet de knop om — Rijksoverheid
*other*

360-degree behaviour-change campaign for the Dutch government used a social-learning concept and intergenerational dialogue to normalise sustainable behaviour as part of national climate policy.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=30

### Lekker op weg
*other*

NOISE created seasonal radio commercials encouraging people to check their tyre pressure. The first commercial went viral at SLAM, and the series won the Audify Award for best radio spots of the year.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=31

### Een trots gevoel? Da’s zo gefietst!
*other*

For the Ministry of Infrastructure and Water Management, NOISE created a campaign encouraging people to cycle more often for short trips. The page describes the campaign but reports no measured results.

Bron: https://www.marketingburos.nl/api/bureau/bored-of-advisors-bv-343722/source?case=32

## Waar ze over schrijven

1 artikel over Branding, 1 over Creatie & design, 1 over Social media-beheer.

- [NOISE webflow](https://www.noise.nl/blog/designing-for-social-media-tips-and-tricks-to-optimize-your-marketing-efforts) (3 april 2025)
- [NOISE webflow](https://www.noise.nl/blog/creating-a-cohesive-brand-identity-the-key-to-successful-design-marketing)

## Bron

Canonical: https://www.marketingburos.nl/bureau/bored-of-advisors-bv-343722