# Beautiful Minds

**Locatie:** Amsterdam · **Team:** 3 · **Opgericht:** 2005 · **Bijgewerkt:** 15 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Designbureau in Amsterdam dat huisstijlen en communicatie maakt voor organisaties en mensen met een duidelijke visie.

## Wat dit bureau doet

Beautiful Minds is sinds 2005 een designbureau in Amsterdam. Het bureau werkt aan merkidentiteit en communicatie voor organisaties en mensen met een visie, en wil met de projecten bijdragen aan de Sustainable Development Goals van de Verenigde Naties. Volgens de eigen omschrijving werkt het bureau met Design Thinking, helder design en eigenzinnige concepten. Daarnaast noemt de site grafisch ontwerp, webdesign en een webshop in art prints. Het bureau maakt deel uit van Overstekend Wild, een groep van strategische, creatieve en digitale professionals.

## Diensten

### Merk en identiteit

Ontwikkeling van merkidentiteit en de uitwerking daarvan in een visuele identiteit.

### Grafisch ontwerp

Grafisch ontwerp voor communicatie en campagnes van organisaties.

### Webdesign

Ontwerp van websites voor organisaties en mensen met een visie.

### Communicatie en marketing

Hulp bij communicatie en marketing, vanuit Design Thinking en helder design.

## Bronnen

- https://beautifulminds.nl/

## Doelgroep

- Non-profit & overheid

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,20 |
| specialist of full-service | +0,50 |
| hands-on of orchestrator | +0,60 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Webdevelopment
- Creatie & design

## Cases

### Expeditie waterstof
*other*

Beautiful Minds describes an interactive story that lets people explore what the hydrogen transition means for them.

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=0

### Hogeschool van Amsterdam Identity
*other*

The agency transformed a strict visual identity into a brand identity in which everyone can show themselves.

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=1

### Mejhoul Variety – the Jewel of Dates
*other*

The listing describes the project’s starting point: getting to know the date fruit’s history and properties before designing. It does not state a specific result or deliverable.

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=2

### Mapping de impact in de stad
*other*

The agency describes creating an interactive map showing what a university of applied sciences means to the city.

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=3

### Energiecampagne Hilversum
*other*

The agency says it made the energy transition approachable by framing it as improving your home and involving residents through neighbours, creating one brand around making homes more sustainable.

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=4

### Klimaatadaptatiecampagne WatZr
*other*

The agency developed the WatZr campaign and action programme, including its brand, platform, materials and partner toolkits. The case describes climate adaptation as something people can take action on in their own homes and streets, while presenting the ambition for WatZr to become a familiar term.

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=5

### Cultuur in de Klas
*other*

Beautiful Minds developed the name, identity, illustrations and online platform to bring cultural education programmes together for schools and providers. The case reports recognition from the ADCN Award, iF Award and German Design Award, and says the platform became a reference for presenting cultural education online.

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=6

### Regiobranding Van Hollandse Bodem
*other*

The agency developed a regional brand and movement for Noord-Holland Noord with entrepreneurs, governments and residents. The case says separate stories became a shared sense of regional pride, the brand appeared in other initiatives and it remains active years later.

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=7

### Nationale Visie Kust
*other*

The agency translated complex coastal-policy information into a shared visual vision. The case says national, provincial, water-board and municipal parties aligned behind one direction, which was embedded in the Nationale Omgevingsvisie and given an implementation structure through the Landelijk Overleg Kust.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Experts betrokken | Tweehonderd experts |  |

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=8

### Khalifa Award Report
*other · 2023*

The agency created a report and related communication materials explaining a bio-circular strategy centred on the date palm. The work was presented at the World Economic Forum in Davos and COP28; the case says 21 countries, ministers and UN organisations became involved, and that the report now serves as an action framework for governments in the MENA region.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Landen betrokken | Eenentwintig landen |  |

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=9

### Stationshart Hilversum
*other*

The agency created a shared identity and communication system for the changing station area, including an interactive map and a distinctive route marker intended to help people navigate the construction area.

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=10

### RES Communicatie, identiteit en vormgeving
*other · 2019*

The agency built a communications ecosystem for the regional energy strategy, including a visual identity, reports, maps, infographics and participation tools. The case says Noord-Holland was the first province with RES communication fully in order and that partners communicated with one shared identity and story.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Bereik | 44 gemeenten |  |

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=11

### Amsterdam Circulair
*other*

The agency developed visual language and accessible materials to make Amsterdam’s circular-economy policy understandable to different audiences. The case says the Amsterdam city donut became a reference for cities and specialists and describes it as the first fully visualised model of a circular city strategy.

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=12

### Energiebesparingsplicht bedrijven
*other*

The agency developed Check-Klik-Bespaar and communications support for partners to help businesses understand and act on the energy-saving obligation. The case describes a shared identity for 49 organisations; it reports 11% compliance as the starting situation and presents savings of more than 2 petajoules as a potential result of full compliance, not as an achieved outcome.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Bedrijven dat voldoet aan de wettelijke energiebesparingsplicht | 11% |  |
| Bedrijfslocaties die moeten rapporteren over hun energieverbruik | Zo’n 60.000 |  |
| Mogelijke extra besparing bij volledige naleving | ruim 2 petajoule |  |

Bron: https://www.marketingburos.nl/api/bureau/beautiful-minds-342301/source?case=13

## Bron

Canonical: https://www.marketingburos.nl/bureau/beautiful-minds-342301