# Ape to Zebra

**Locatie:** Amsterdam · **Team:** 3 · **Opgericht:** 2013 · **Bijgewerkt:** 8 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Ape to Zebra is een klein designbureau in Amsterdam dat merken en visuele communicatie ontwikkelt, van huisstijl en website tot campagne en video.

## Wat dit bureau doet

Sinds 2013 werkt Ape to Zebra vanuit Amsterdam aan merkidentiteiten en visuele communicatie. Je vindt in hun cases onder meer de rebranding van StoneCycling naar FRONT® Materials, de huisstijl van Vereniging Rembrandt en de rebranding van durfkapitaalfonds Thuja Capital. Het is een kleine, flexibele groep ontwerpers en denkers. Voor grotere projecten of specialistisch werk schakelen ze een netwerk van freelancers in. Samen met jou bepalen ze eerst de aanpak, voordat er iets wordt gemaakt.

## Diensten

### Merkontwikkeling

Een merk nieuw opbouwen of een bestaand merk versterken, inclusief rebranding.

### Visuele identiteit

Huisstijlen en visuele systemen, zoals voor ParkinsonNL en What The Future.

### Websites

Webdesign en websites die aansluiten op de visuele identiteit, zoals voor Modemuze.

### Campagnes en video

Campagnes en video's binnen het vakgebied van visuele communicatie.

### Aanpak vooraf

Samen de juiste aanpak bepalen voordat het ontwerpwerk begint.

## Bronnen

- https://apetozebra.com/

## Doelgroep

- Non-profit & overheid

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,50 |
| specialist of full-service | +0,40 |
| hands-on of orchestrator | +0,50 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Video
- Webdevelopment
- Creatie & design

## Cases

### Rebranding StoneCycling to FRONT® Materials
*manufacturing*

Ape to Zebra rebranded StoneCycling to FRONT® Materials, delivering a new visual identity, logo, typography and icon system, brand video, brochures and merchandise reflecting the company's sustainable material design ambitions.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=0

### Corporate identity evolution for Vereniging Rembrandt
*other*

Ape to Zebra evolved Vereniging Rembrandt's visual identity, retaining the organization's red brand color and adding an R-based logotype for more consistency and room to grow with the organization.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=1

### Rebranding venture capital firm Thuja Capital
*other*

Ape to Zebra created a new visual identity for venture capital firm Thuja Capital, including logo, color palette, tone of voice and typographic system, to better communicate trust and innovation to investors and startups ahead of a funding round.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=2

### Visual identity and website for VandenEnde Foundation
*other*

Ape to Zebra redesigned the visual identity and website for the VandenEnde Foundation, founded in 2001, which has contributed over €193 million to more than 1,000 individuals and institutions in Dutch arts and culture.

| KPI | Waarde | Periode |
| --- | --- | --- |
| total contributions since foundation | €193 million |  |
| number of contributions supported | 1,000+ |  |

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=3

### Brand identity for ParkinsonNL
*other*

Ape to Zebra developed a brand identity for ParkinsonNL, a Dutch fundraising initiative for Parkinson's research, with a logo symbolizing resilience aimed at consumers, businesses and major donors.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=4

### Visual identity and website for Modemuze
*media*

Ape to Zebra designed the visual identity and website for Modemuze, a collaborative platform where Dutch museums present their fashion and costume collections online, including the related Sieradenmuze jewelry platform.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=5

### Branding and web design for Van Gendt Hallen
*other*

Ape to Zebra created a branding and web design system for Van Gendt Hallen, using an adaptable H-shaped logo as a metaphor for the venue's five historic halls repurposed as an event and creative space.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=6

### Brand identity and visual system for What The Future
*manufacturing*

Ape to Zebra built a brand identity and visual system for sustainable manufacturer What The Future, including a variable-font typography system, brand video, stationery and merchandise applications.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=7

### Rebranding Cinema Delicatessen to Cinedeli
*media*

Ape to Zebra rebranded Cinema Delicatessen to Cinedeli and launched its streaming platform, shortening the name and building a dual-identity system for a distributor with 250+ documentaries released over 17 years.

| KPI | Waarde | Periode |
| --- | --- | --- |
| documentaries distributed | 250+ | 17 years |

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=8

### #KIESMIJ campaign for the Ministry of Education, Culture and Science
*edtech*

Ape to Zebra developed the #KIESMIJ (Choose Me) campaign for the Ministry of Education, Culture and Science, connecting schools, students and companies to combat discrimination during MBO internships.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=9

### Méér Muziek in de Klas
*other*

Ape to Zebra developed an activating name and identity, a communication and PR plan, and a launch campaign featuring rally signs and a video.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=10

### Hoogeveen Architecten
*other*

Ape to Zebra created a new identity and website for Hoogeveen architecten, including a logo and a visual language centered on its projects.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=11

### KIESMBO
*other*

Ape to Zebra developed an identity and user-focused design for the platform, using a flexible combination of the KIES and MBO square, type and color.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=12

### Witfilm
*other*

Ape to Zebra created a new visual identity and matching website for Witfilm, using projected colored rectangles to express changes in perspective and collaboration with filmmakers.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=13

### SPUI25
*other*

Ape to Zebra developed a new identity for SPUI25, including a custom typeface based on digital-clock letterforms for its corporate communications.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=14

### SITE Urban Development
*other*

Ape to Zebra reworked SITE’s visual identity and website, separating the logotype from the visual language and creating an abstract pixel font for use in publications.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=15

### Cappella Amsterdam
*other*

Ape to Zebra created a new visual identity for Cappella Amsterdam, translating the purity and polyphony of its music into a clear logotype and layered imagery and color.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=16

### KIESMIJ
*other*

Ape to Zebra developed the #KIESMIJ campaign concept to raise awareness of internship discrimination and encourage dialogue among schools, students and companies.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=17

### Cinedeli
*other*

Ape to Zebra developed a shorter CineDeli identity alongside Cinema Delicatessen’s identity for its online documentary offering.

Bron: https://www.marketingburos.nl/api/bureau/ape-to-zebra-573460/source?case=18

## Bron

Canonical: https://www.marketingburos.nl/bureau/ape-to-zebra-573460