# Aidem Agency

**Locatie:** Amsterdam · **Team:** 4 · **Opgericht:** 2022 · **Bijgewerkt:** 18 oktober 2026

> Dit profiel is samengesteld uit publieke bronnen, niet door het bureau zelf.

## Pitch

Amsterdams TikTok-bureau dat campagnes, content en creators inzet voor internationale consumentenmerken, van eerste scroll tot verkoop.

## Wat dit bureau doet

Aidem begon in 2021 als eerste full-service TikTok-bureau van de Benelux, voortgekomen uit het maken van YouTube-formats. Het bureau zit in Amsterdam en werkt volgens eigen zeggen met meer dan 30 specialisten in korte video voor grote consumentenmerken in Europa. In 2025 won Aidem TikTok Awards met cases voor OREO (Greatest Branding), Bol.gaming en ICI PARIS XL (Greatest Creative) en nog een prijs voor community management voor ICI PARIS XL. Ook staan er cases voor SheaMoisture en Bioré op de site. Aidem noemt zich een van de 20 bureaus in Europa met een officiële TikTok Agency Partner Badge en heeft een eigen database met creators uit heel Europa.

## Diensten

### TikTok-campagnes

Je krijgt campagnes die op TikTok starten en doorlopen tot aan de verkoop, ook als always-on traject.

### Contentproductie

Korte video's en andere content die bij je doelgroep past, gemaakt door een team van videospecialisten.

### Creator-samenwerkingen

Inzet van creators uit het eigen Europese netwerk en de eigen creatordatabase.

### Community management

Beheer van de community rond je merk op TikTok en andere social kanalen.

### Datagedreven strategie

Marketingkeuzes die je baseert op data-analyse in plaats van aannames.

## Bronnen

- https://aidem-agency.com/

## Doelgroep

- Retail & consumer

## Cultural-fit-profiel

| As | Score |
| --- | --- |
| data-driven of creatief | -0,10 |
| specialist of full-service | +0,40 |
| hands-on of orchestrator | +0,50 |

Afgeleid door onze software uit de tekst op hun website en hun gegevens bij de KvK. Het bureau vult dit niet zelf in. Klopt het niet, dan kan het bureau bezwaar maken in het dashboard.

## Specialismen

- Branding
- Paid media
- Content marketing
- Video
- Social media-beheer
- Paid social

## Cases

### SheaMoisture (Unilever) – TikTok Always-On Campaign
*other*

SheaMoisture partnered with aidem and Mindshare to run a TikTok-first, creator-led always-on campaign that combined organic, paid and owned media, increasing watch time, ad recall, brand association on natural ingredients, and generating millions of organic views.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Ad Recall uplift | 6.9pts uplift |  |
| Organic views | 5.8M organic views |  |

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=0

### aidem Agency Success Story
*other · 2021*

aidem became Benelux's first full-service TikTok agency in 2021, launching with client Bioré as the first TikTok Benelux case study, and grew rapidly, working with brands such as Unilever, Samsonite Group, Albelli/Photobox and Monster Jam, achieving strong conversion and CPA results.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increase in new customer rates during conversion campaigns | 30% |  |
| Growth in client base in two years | 400% |  |

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=1

### Bioré (Kao Corp.) – Big Bang Campaign: full-funnel
*other*

Bioré partnered with aidem to launch In-Feed and Spark Ads on TikTok, first running an awareness campaign then a traffic campaign, generating over 8 million impressions, temporarily selling out products from the landing page, and gaining nearly 1,500 new TikTok followers.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Total impressions generated | 8M+ |  |
| New followers acquired | 1.5K |  |
| CPC (Cost Per Click) | €0.11 |  |

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=2

### Bol.gaming x aidem – Greatest Creative, TikTok Awards 2025
*other · 2025*

Bol launched dedicated TikTok-first channels (Bol.gaming and Bol.finds) with aidem to reach Gen Z through gaming culture and content, achieving strong brand preference, purchase intent, and awareness lifts, plus large follower and view growth.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Brand preference uplift (overall) | +9 |  |
| Purchase intent uplift (overall) | +7 |  |
| Followers surpassed on bol.gaming | 100K |  |

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=3

### ICI PARIS XL x aidem – Greatest Creative, TikTok Awards 2025
*other · 2025*

ICI PARIS XL worked with aidem on a full-funnel TikTok content and community strategy featuring Beauty Advisors, aiming to become the #1 preferred beauty retailer among young people in Benelux, resulting in higher ad recall and favorability plus strong view and efficiency metrics versus benchmarks.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Total views Jan-July NL & BE | ~70M views |  |

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=4

### OREO x aidem – Greatest Branding, TikTok Awards 2025
*other · 2025*

OREO ran a TikTok-first 'OREO Hunt' activation with aidem to introduce a new recipe, hiding limited-edition cookies across the Netherlands and boosting content via Spark Ads, generating significant reach, views and new followers with a lower CPM than the Publicis benchmark.

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=5

### ICI PARIS XL x aidem – Best Community Management, TikTok Awards 2025
*other · 2025*

ICI PARIS XL and aidem developed a proactive and reactive community management strategy on TikTok, engaging authentically in comments and creating the 'Skin Advice' content format from community interactions, strengthening community relationships and brand presence.

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=6

### Bol.gaming and Bol.finds Always-On TikTok
*other · 2025*

A TikTok-first strategy built dedicated channels around gaming and other interest areas, using creator content, Spark Ads, TikTok SEO and community interaction. The page reports positive brand-preference and purchase-intent effects for Bol.gaming, alongside follower and view growth across both channels.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Followers | 100K followers on bol.gaming and 50K on bol.finds | 2025 |
| Average views per month | 8–12M views per month |  |
| Organic views per month | 1–2M organic views per month |  |

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=7

### OREO Hunt TikTok Campaign
*other · 2025*

For OREO’s first full TikTok activation, aidem ran a 10-day hunt for limited-edition cookies, using daily clue videos and Spark Ads. The campaign generated reach, views and new followers.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Reach | 1.900.000 | Campaign period: 20 days |
| Total amount of views generated | 6.900.000 | Campaign period: 20 days |
| Total amount of followers generated | 7.982 | Campaign period: 20 days |

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=8

### ICI PARIS XL TikTok Creative Campaign
*other · 2025*

The campaign used recurring educational and entertaining TikTok formats, creators, SEO-optimized captions and community management. The reported study found higher ad recall and favorability, but no significant increase in brand association.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Ad recall increase compared to control group | 10.1% |  |
| Increase in favorability | 7% | At the 80% significance level |
| Average CPM in BE | €0.75 vs. WPP’s €1 TikTok benchmark |  |

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=9

### SheaMoisture TikTok Always-On Campaign
*other*

A TikTok-first campaign for SheaMoisture used creator collaborations, community-led formats and a test-and-learn approach. The page reports increased watch time, higher ad recall and organic views.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Increased watchtime | 3x |  |
| Uplift in Ad Recall | 6.9pts |  |
| Organic views | 5.8M |  |

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=10

### Albelli TikTok Campaign
*other*

The page reports that an aidem campaign for Albelli generated over 700 conversions from 7.7M video views in under three months, with the actual CPA below the target CPA.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Conversions | over 700 | in under three months |
| Video views | 7.7M | in under three months |
| Actual CPA compared to target CPA | 45% lower than their target CPA |  |

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=11

### Bioré TikTok Full-Funnel Campaign
*other*

A full-funnel TikTok campaign used In-Feed Ads and Spark Ads to build awareness and drive website traffic. The page reports over 8 million impressions, more than 53,000 clicks, and almost 1,500 new TikTok followers.

| KPI | Waarde | Periode |
| --- | --- | --- |
| Total impressions generated | 8M+ |  |
| New followers acquired | 1.5K |  |
| CPC (Cost Per Click) | €0.11 |  |

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=12

### ICI PARIS XL Community Management
*other · 2025*

The case describes proactive and reactive TikTok community management: relevant replies on other creators’ content, responses and beauty advice in the brand’s comments, and turning comments into Skin Advice videos. The page describes the community as actively engaging, but does not report a measured campaign result.

Bron: https://www.marketingburos.nl/api/bureau/aidem-agency-bv-855571/source?case=13

## Bron

Canonical: https://www.marketingburos.nl/bureau/aidem-agency-bv-855571